The AI-Driven Marketer archive
Practical systems, original perspectives, and useful experiments for marketers building in the age of AI.
Latest thinking
Page 18 of 29
Use AI to remove repetitive marketing work, strengthen research and editing, and create better decisions without handing strategy or original thinking to a generic prompt.
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I recently had a fascinating conversation with Marc Angelos, a history major turned finance tech veteran who’s spent 30 years selling algorithmic AI software. What struck me most about our discussion wasn’t just his insights on AI, but how he framed…
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Sometimes the simplest AI tools can be the most valuable. While everyone’s chasing the latest complex AI applications, I’ve found immense value in a basic but powerful custom GPT that serves as my business “Copilot” – and today I’m going to show you how to…
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In this episode, Dan Sanchez and Marc Angelos dive into the fascinating world of AI in marketing, tackle multiple AI news items and discuss its impact on marketing.
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AI becomes useful when leaders connect it to documented work, original expertise, and a clear brand strategy instead of treating it as a stand-alone tool or content shortcut.
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I recently spoke with Marc Thomas, Senior Growth Marketer at Podia, who’s built something that makes me genuinely excited about the future of marketing: an AI-powered customer research system that’s changing how his company builds products.
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Build a useful custom GPT by turning one repeatable process into clear conversational steps, specific constraints, and examples that show what good output looks like.
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If you’ve been following me for a while, you know I’m always on the lookout for AI tools that actually deliver real value instead of just hype. And there’s one tool that has completely transformed my content workflow over the past year: Castmagic.
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AI can feel exciting, frightening, overhyped, and uncertain at the same time. The productive response is to learn transferable skills, test real work, and build informed judgment.
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Maya Ackerman explains how AI can expand a musician’s creative options, from lyric writing to melody exploration, while leaving taste and authorship with the human.
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I’ve been building custom GPTs for months now, and one question keeps coming up: “How do you get AI to write in YOUR voice?”
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Turn first-party buyer research into a living resource by making it queryable inside the workspace where marketing and sales teams make real decisions.
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