The AI-Driven Marketer archive
Practical systems, original perspectives, and useful experiments for marketers building in the age of AI.
Latest thinking
Page 18 of 29
In this episode, Dan Sanchez and Marc Angelos dive into the fascinating world of AI in marketing, tackle multiple AI news items and discuss its impact on marketing.
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AI becomes useful when leaders connect it to documented work, original expertise, and a clear brand strategy instead of treating it as a stand-alone tool or content shortcut.
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I recently spoke with Marc Thomas, Senior Growth Marketer at Podia, who’s built something that makes me genuinely excited about the future of marketing: an AI-powered customer research system that’s changing how his company builds products.
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Build a useful custom GPT by turning one repeatable process into clear conversational steps, specific constraints, and examples that show what good output looks like.
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If you’ve been following me for a while, you know I’m always on the lookout for AI tools that actually deliver real value instead of just hype. And there’s one tool that has completely transformed my content workflow over the past year: Castmagic.
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AI can feel exciting, frightening, overhyped, and uncertain at the same time. The productive response is to learn transferable skills, test real work, and build informed judgment.
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Maya Ackerman explains how AI can expand a musician’s creative options, from lyric writing to melody exploration, while leaving taste and authorship with the human.
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I’ve been building custom GPTs for months now, and one question keeps coming up: “How do you get AI to write in YOUR voice?”
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Turn first-party buyer research into a living resource by making it queryable inside the workspace where marketing and sales teams make real decisions.
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Exploring the transformative evolution of Mid-Journey, the speaker delves into the impact of its latest version. The AI’s newfound intuition for composition, understanding of design language, and an algorithm that adds unpredictability ensure that every…
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AI visual tools help marketers explore distinctive scenes and emotional creative directions faster, while human craft, cultural understanding, and trust remain essential.
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Marketing leaders can prepare for AI by making learning collective, documenting experiments, hiring for curiosity and judgment, and creating a safe path through real uncertainty.
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