Content Alchemy: How AI Turns Your Content Into Gold w/Greg Wasserman

If you’ve been following me for a while, you know I’m always on the lookout for AI tools that actually deliver real value instead of just hype. And there’s one tool that has completely transformed my content workflow over the past year: Castmagic.

I recently sat down with Greg Wasserman, head of growth at Castmagic, to dive deep into how this AI-powered content repurposing tool is changing the game for marketers, podcasters, coaches, and anyone creating audio or video content.

What I discovered has me convinced we’ve only scratched the surface of what’s possible.

The Content Repurposing Problem Castmagic Solves

Let me paint you a picture of the “old way” of repurposing podcast content:

• Record your episode
• Send it to an audio engineer for editing
• Have a writer listen to the full episode
• Wait for them to create titles, show notes, and timestamps
• Pay another writer to create a blog post version
• Wait 1-2 weeks for all the deliverables
• Finally publish and promote

I know this process intimately from my time at a podcast agency. It was slow, expensive, and the bottleneck was always the writing team who had to manually process each episode.

With Castmagic, I can now turn around a fully repurposed episode in 90 minutes – including editing time. What used to take a team of 3-4 people two weeks now takes one person less than two hours.

Beyond Podcasting: Creative Ways People Are Using Castmagic

During my conversation with Greg, I discovered people are using this tool in ways I hadn’t even considered:

1. Creating Courses From Conversations

Smart entrepreneurs are using custom prompts to transform podcast interviews or coaching calls into entire courses. The AI analyzes the conversation and structures it into:

• Course modules and lessons
• Key learning points for each section
• Worksheets and exercises
• Quiz questions to test comprehension
• Lead magnets to promote the course

They’re essentially taking conversations they’re already having and turning them into monetizable products with minimal additional effort.

2. Automating Sales Call Analysis

One car dealership manager completely transformed his team’s sales performance by using Castmagic to analyze every call. Instead of manually scoring calls against a rubric, he created custom prompts to automatically identify:

• Whether key questions were asked
• Common objections across multiple calls
• Patterns in successful vs. unsuccessful interactions
• Content gaps in their sales enablement materials

This freed him from administrative work to focus on actually coaching his team based on the insights.

3. Enhancing Live Events

Event organizers are using Castmagic to dramatically increase the value of their recorded sessions. Instead of just uploading raw videos, they’re creating:

• Session summaries and key takeaways for attendees
• Custom highlight clips for speakers to share
• Blog posts summarizing each session
• Social media content to promote next year’s event

I personally used this approach when running streaming for a tech startup event. We processed two full days of content from multiple rooms and had 80-90% of our content repurposing done almost instantly after uploading.

4. Enhanced Church and Community Services

Churches are using Castmagic to extend the impact of weekly sermons by automatically generating:

• Small group discussion questions
• Family conversation starters about the message
• Newsletter content recapping key points
• Social media posts highlighting impactful moments

I’ve been using it for my own church to create discussion questions for small groups, and it’s been a huge time-saver.

The Secret Power Feature Most People Miss

According to Greg, the most underutilized feature in Castmagic is the Magic Chat function. While most users rely on the pre-set outputs or hit “modify” repeatedly when they don’t get what they want, power users are creating custom prompts that:

1. Extract exactly the information they need
2. Format it precisely how they want it
3. Save these prompts as templates for future use

This means you can build an entire library of custom content transformations specific to your business needs. I’ve been doing this for months and it’s revolutionized my workflow.

Even more powerful is the Content Sample feature, which lets you show Castmagic examples of content you like so it can mimic that exact structure and style. It’s like saying “make my content look like this, but using my words.”

Creative Marketing Applications I’m Excited About

Our conversation sparked some ideas I’m eager to try:

Personalized Outreach at Scale

Imagine finding decision-makers who speak at events or on podcasts, running their content through Castmagic with custom prompts, and automatically generating personalized outreach that references their specific perspectives and ideas. It’s research-based personalization without the hours of manual work.

Content Curation Newsletters

What if you could take multiple expert videos on your industry topic each week, run them through Castmagic, and automatically generate a curated newsletter highlighting the best insights with your own commentary added? It would position you as the industry curator while requiring minimal original content creation.

Cross-Content Analysis

Instead of analyzing single pieces of content, what if you fed multiple related episodes into Castmagic and asked it to identify patterns, contradictions, or emerging themes across them? This could generate unique meta-content that no one else is producing.

Where Castmagic is Headed Next

According to Greg, the company is working on expanding beyond audio and video to include text-based content repurposing. Imagine connecting your blog’s RSS feed and automatically generating social posts, newsletter content, and more from your existing articles.

They’re also developing more sophisticated content inspiration features that would help you combine multiple sources with your own thoughts to generate entirely new content.

My Take: This is Just the Beginning

Having watched AI tools develop over the past couple years, I’m convinced we’re just scratching the surface of what’s possible with content repurposing. The teams that figure out how to integrate these tools into their workflows today will have an insurmountable advantage over those still doing things manually.

What excites me most isn’t just the time savings (though that’s substantial) – it’s how these tools free us to focus on the strategy and creativity that AI can’t replicate. I’m no longer bogged down in transcription and basic repurposing, which means I can spend more time developing unique perspectives and connecting with my audience.

The marketers who thrive in this new environment won’t be those who fight against AI tools – they’ll be the ones who leverage them as superpowers to do more with less.

If you’re interested in learning more about implementing AI marketing tools like Castmagic in your workflow, I’d love to hear what you’re currently using and what challenges you’re facing.