Content Alchemy: How AI Turns Your Content Into Gold w/Greg Wasserman

If you’ve been following me for a while, you know I’m always on the lookout for AI tools that actually deliver real value instead of just hype. And there’s one tool that has completely transformed my content workflow over the past year: Castmagic.

I recently sat down with Greg Wasserman, head of growth at Castmagic, to dive deep into how this AI-powered content repurposing tool is changing the game for marketers, podcasters, coaches, and anyone creating audio or video content.

What I discovered has me convinced we’ve only scratched the surface of what’s possible.

The Content Repurposing Problem Castmagic Solves

Let me paint you a picture of the “old way” of repurposing podcast content:

• Record your episode
• Send it to an audio engineer for editing
• Have a writer listen to the full episode
• Wait for them to create titles, show notes, and timestamps
• Pay another writer to create a blog post version
• Wait 1-2 weeks for all the deliverables
• Finally publish and promote

I know this process intimately from my time at a podcast agency. It was slow, expensive, and the bottleneck was always the writing team who had to manually process each episode.

With Castmagic, I can now turn around a fully repurposed episode in 90 minutes – including editing time. What used to take a team of 3-4 people two weeks now takes one person less than two hours.

Beyond Podcasting: Creative Ways People Are Using Castmagic

During my conversation with Greg, I discovered people are using this tool in ways I hadn’t even considered:

1. Creating Courses From Conversations

Smart entrepreneurs are using custom prompts to transform podcast interviews or coaching calls into entire courses. The AI analyzes the conversation and structures it into:

• Course modules and lessons
• Key learning points for each section
• Worksheets and exercises
• Quiz questions to test comprehension
• Lead magnets to promote the course

They’re essentially taking conversations they’re already having and turning them into monetizable products with minimal additional effort.

2. Automating Sales Call Analysis

One car dealership manager completely transformed his team’s sales performance by using Castmagic to analyze every call. Instead of manually scoring calls against a rubric, he created custom prompts to automatically identify:

• Whether key questions were asked
• Common objections across multiple calls
• Patterns in successful vs. unsuccessful interactions
• Content gaps in their sales enablement materials

This freed him from administrative work to focus on actually coaching his team based on the insights.

3. Enhancing Live Events

Event organizers are using Castmagic to dramatically increase the value of their recorded sessions. Instead of just uploading raw videos, they’re creating:

• Session summaries and key takeaways for attendees
• Custom highlight clips for speakers to share
• Blog posts summarizing each session
• Social media content to promote next year’s event

I personally used this approach when running streaming for a tech startup event. We processed two full days of content from multiple rooms and had 80-90% of our content repurposing done almost instantly after uploading.

4. Enhanced Church and Community Services

Churches are using Castmagic to extend the impact of weekly sermons by automatically generating:

• Small group discussion questions
• Family conversation starters about the message
• Newsletter content recapping key points
• Social media posts highlighting impactful moments

I’ve been using it for my own church to create discussion questions for small groups, and it’s been a huge time-saver.

The Secret Power Feature Most People Miss

According to Greg, the most underutilized feature in Castmagic is the Magic Chat function. While most users rely on the pre-set outputs or hit “modify” repeatedly when they don’t get what they want, power users are creating custom prompts that:

1. Extract exactly the information they need
2. Format it precisely how they want it
3. Save these prompts as templates for future use

This means you can build an entire library of custom content transformations specific to your business needs. I’ve been doing this for months and it’s revolutionized my workflow.

Even more powerful is the Content Sample feature, which lets you show Castmagic examples of content you like so it can mimic that exact structure and style. It’s like saying “make my content look like this, but using my words.”

Creative Marketing Applications I’m Excited About

Our conversation sparked some ideas I’m eager to try:

Personalized Outreach at Scale

Imagine finding decision-makers who speak at events or on podcasts, running their content through Castmagic with custom prompts, and automatically generating personalized outreach that references their specific perspectives and ideas. It’s research-based personalization without the hours of manual work.

Content Curation Newsletters

What if you could take multiple expert videos on your industry topic each week, run them through Castmagic, and automatically generate a curated newsletter highlighting the best insights with your own commentary added? It would position you as the industry curator while requiring minimal original content creation.

Cross-Content Analysis

Instead of analyzing single pieces of content, what if you fed multiple related episodes into Castmagic and asked it to identify patterns, contradictions, or emerging themes across them? This could generate unique meta-content that no one else is producing.

Where Castmagic is Headed Next

According to Greg, the company is working on expanding beyond audio and video to include text-based content repurposing. Imagine connecting your blog’s RSS feed and automatically generating social posts, newsletter content, and more from your existing articles.

They’re also developing more sophisticated content inspiration features that would help you combine multiple sources with your own thoughts to generate entirely new content.

My Take: This is Just the Beginning

Having watched AI tools develop over the past couple years, I’m convinced we’re just scratching the surface of what’s possible with content repurposing. The teams that figure out how to integrate these tools into their workflows today will have an insurmountable advantage over those still doing things manually.

What excites me most isn’t just the time savings (though that’s substantial) – it’s how these tools free us to focus on the strategy and creativity that AI can’t replicate. I’m no longer bogged down in transcription and basic repurposing, which means I can spend more time developing unique perspectives and connecting with my audience.

The marketers who thrive in this new environment won’t be those who fight against AI tools – they’ll be the ones who leverage them as superpowers to do more with less.

If you’re interested in learning more about implementing AI marketing tools like Castmagic in your workflow, I’d love to hear what you’re currently using and what challenges you’re facing.

In this episode of the AI-Driven Marketer, Dan Sanchez interviews Greg Wasserman about the Castmagic platform on this episode of AI Microskills. They discuss Castmagic's pioneering role in repurposing content through AI, offering extensive tools for podcasters and beyond, such as transcript generation and content enhancement. Listeners will learn about Castmagic's diverse use cases, from coaching to church services, and its community-driven approach to sharing knowledge and applications. 

Timestamps:

00:00 Tool for sharing AI content with control.

05:25 Producing podcast content was time-consuming and tedious.

06:35 Cast Magic enables rapid podcast turnaround times.

12:24 Podcasting use case, customized prompts for calls.

13:38 Efficient content creation saved time for writers.

16:50 Early movers on app; competitors duplicating, falling behind.

21:15 Recording highlighted underutilization of magic chat, overuse of modify button and AI input.

23:18 Chat GPT executes deep, diverse prompts effortlessly.

27:02 Automating research and content repurposing for outreach.

30:16 Content generates questions, aiding engagement and branding.

36:12 Leveraging content for inspiration and time management.

37:31 Expanding customer-only slack to public soon. Workshop offered.

hello and welcome back to another episode of AI microskills today I'm going to be doing a deep dive on one of my favorite AI tools called cast magic actually interviewed Greg Wasserman who is the head of growth for the company to kind of dive in deep to the tool to all the use cases in different things that I didn't even know the tool could do I know I use it a ton for this very podcast in order to come up with title ideas and the show notes and the timestamps and blog posts and all kinds of content for it and I wanted to show you even a little bit behind the scenes before we jump into the interview with Greg so cast magic here I'm going to go ahead and sign in here we go and I use it for all kinds of things shoot I use it for my church I use it for two both of my podcast but close

pause podcast and this very show and you can see I use it to upload shows like this one with Anne Murphy I uploaded and it did it does it makes it so easy you just upload the episode where the video or audio and it starts by transcribing the whole thing and it labels it all for you you actually have to tell it which speaker it is but it knows there is one or two or three speakers and it's like which speaker do you want I was like oh this one's me in this one's this one's and so it transcribes it all and this is an AI enhanced transcript because you know podcast transcriptionally nice so while this trance

helpful in and of itself I like it because it gives you all this content on the back end like look at all these title ideas I usually come and mix kind of pick and choose one or sometimes all remix a few of them or decide that none of them are going to just write my own but I'll usually copy this and edit it down a little bit like the introduction this is what I use for the show notes and then I include the time stamps here but it does so much more comes up with questions for it and keep topics and bullets and clip find clips for you if you were editing the the clips yourself what is this oh I have it finding microskills for every single one of these and I'm loading onto the website and I used to do this now I have a different process for us but it actually was building check GPS so I could take these put them into generate images for the custom

what is now I have a different process for this but I've been doing that and it's cool because you can even go to magic chat and essentially like build new prompts for it so every time you upload it like it has a new set of content based on the instructions that you give AI to do it based on the transcript which is just freaking amazing cuz this it used to take so long to do all this stuff and now it's fast and one little secret gem up here that Greg showed me a few months ago is that you can actually share it all put it on a public page or embed it into the website for people to have access to the transcript the AI content and you can choose and make it really easy to say like odd I don't want them to have access to this but I do want them to have access to this I don't know you can make imagine you could just in bed some of this stuff and then you can give them access to it or not imagine that we actually talk about that in episode

but without further Ado I've kind of showing you the tool and what it looks like on the back end let's dive into the interview to talk about all the different use cases about what's here because I'm just using it for podcasting but it can obviously go much much further so let's see what Greg has to say cast magic has been changing the game for me so I'm excited to have you on Greg to talk about all the different ways we can be using cast magic and how it's changing the game for marketers in the repurposing space so Greg welcome to the show hey great to be here you know having connected with you and previous role and our previous careers and now be able to do more with you it's it's it's it's a joy to be on the show Absolutely so let's go from the beginning so I remember cast magic I heard about it in June to me it was like

Amazon appsumo I frequent there every once in a while just to look for like deals and I find most the apps on appsumo are like kind of garbage it's going to work for 3 months before it dies kind of a thing not cast magic man I was like dang this is this is going to be huge I know you guys launched back like in March of March of last year write 2023 correct and it was it was when I went back and looked at your history it was like it was it was a big deal like Noah Kagan endorsed it and it was like it was it was a bigger launch than than most of the AI startups I've seen what inspired it what came before the March launch how did this whole thing get started for you guys so I don't know not a Founder so I can't take

but as an agency guy you like your former podcast agency appreciate this so Ramon and Blaine co-founders were running VC back companies and have a podcast and they were working with a podcast agency and they weren't getting the results that they were looking for open AI came out they're like could we build something New Year's Eve of 20221 along with their CTO Justin sat down did a zoom call like yeah we could build this and they billed cast magic to basically do what they were hiring in agency to do and was able to build using AI a tool that allow them to do

show notes in all the different components and going like great how do I now have the time to actually do that great guest magic did it and it is freaking magic after working at that sweet fish for a long 3 years I could say like it used to take about a team of like three or four different people in order to take a podcast episode you know and it was just if we were it was even videos we were recording via Riverside most of the time and you know we'd get that we the producer would have to then take it give it to the audio engineer give it to a writer who would have to listen to the whole episode and maybe we could use some tool to transcribe it and they'd have to actually analyze it to figure out like what did they talk about

and then and then we'd have to charge a lot of money to write a full blog post that would take even longer right and then you get it back to the auto engineer and the writer would also have to like write the time stamps for an eclipse and then like do a massive amount of work it was really like the the point the point of resistance was the writer it just took a long time for them to listen to it and then come up with all the content for it and it would take it to two weeks to get any of that content back which for me just felt like forever as somebody who was marketing the service and I'm like oh my gosh can we like can we bring it down to at least one week because it's after two weeks you forget you even did the thing so when

I can turn around an episode in 90 minutes with edits like making edits myself downloading it I don't even have to listen to the episode because cast magic can listen to it and like write the title in the show notes and you know you'd go and check it all and make sure it actually lines up but it takes what it used to take a podcast team like two weeks you a single individual person can now turn and like 9 0 2. 0

so I got involved so every Monday I post three podcasts I think people should listen to on my LinkedIn and I just happened to Dawn DTC pod which was the podcast they did and what was it that was December so I'd say February Blaine hit me up if you think about it they thought of the idea New Year's eve two months later less than two months later hit me up and say Hey you seem to know a lot about podcasting I built this tool can I show to you shouldn't be cast magic blew my mind on my yes this is literally what I've been talking to podcasters about like stop thinking of yourself as a podcast or something thinking of yourself just downloads how do you take that amazing content and repurpose it and that was

April 1st April 1st so I mean it launched in March you join April 1st and it's snowing at Sumo in March so technically they had already he showed me in February like I guess called a beta like what they were already doing but then then they launched in March and assume so a few weeks later and then I joined April 1st wow so man that's such a tight turn to be able to like because everybody was figuring out the API back then and even like

open API or sorry I do the same thing all the acronyms like multiple times in the beginning of last year right they like launched it January and then it changed like in March in a change in April and then it changed in June like they kept changing the API making it more better and robust cuz people finding work around to get get the most out of it everybody's trying to figure out how to get the most out of this AI engine now and cast magic was probably like the first use case that I was like oh crap this is other than chatbot themselves but you're like okay that makes sense but like I think cast magic was the first big one that I was like oh this is by far the most useful thing I've seen a I do yet and I'm still looking for use cases and now I'm

watching and waiting for it to evolve to get something more useful than cast magic cuz you cast magic is so useful and its ability to take a transcript and turn it into all kinds of things where do you kind of see it now like how is it changed the game for you as a podcaster now if I look at when he first showed me cast magic I'm like yes this is going to change the game for podcasting this now allows everyone out there to stop a thinking of just downloads and be start thinking of themself is just the brand doing something with content and and the podcast whether it's audio or video since we know the name podcast is kind of changed in point you know this is video-based

is now allowed everyone all the solopreneurs everyone to go like great I can automate this I can take my thoughts I can take my content and repurpose it and then I think repurposing so we're talking beforehand like repurposing now has so many different meetings it's just not a LinkedIn post into a social post but like you can repurpose like I take my coaching calls and I turn those into courses my grade it knows exactly how I'm coaching so why couldn't I take that and turn this into a course and now you're stripping out the the person you're talking to but it's still your thoughts it's your Consulting skills and like great how do I do that so now cast magic is allowed me it's not just thinking about podcasting but it's literally anything

video how do I repurpose it I use like our IOS app if I have a thought I know I followed your contents like you record a bunch of looms and you're like all right let's just bounce ideas and I'll record things I just do that in our mobile app and I'm like great 2 minutes of a thought turn this into a newsletter LinkedIn post and Bam I'm done so as you're walking you're thinking you're driving you're thinking how do I just take those thoughts and said like let's go into a notion Dock and actually just record it and turn into whatever piece of content I want man it even makes me think I'm like you could be using this internally imagine you take your sales calls or your best sales calls and then you run them through cast magic and it has prompts already built into it

internal training because it's like all the stuff you know you need to do but you never take the time to do it because walking through a library of 20 calls and walking through the process of listening to them breaking them down making the action steps things to watch for just it just takes too long it's like crazy it's funny you bring that up we have the original use case was podcasting and if you go into the account now there's like eight profiles in there's more that we haven't actually publicly given but we've built more on the back end but two of them are customer sales and customer Discovery and the whole reason those two came about is there is a gentleman who was running was

is running the sales and support for an auto dealership and he's like what is rubric so I'm listening to everyone's called and I have to go like did they ask this did they asked this to do this and he's just figured out cast magic so he came up with custom prompts literally was able to automate all the questions and his rubric and all I have to do is load that in their avoid listening to every one of his sales reps or support reps calls and go right it already scored this for me now I can focus more on the feedback hey let's do the coaching component as opposed to you didn't do this or we did do this and then to your point he can now take those sales calls and go like all right what are common pain points that we're seeing across a segment of our users use the function pages with inside cast magic and start aggregating

Madea's Concepts marketing material whatever he wants to draw from those calls even this summer I ran the streaming for an event of a tech start if I was working for and I was like guys we have to get gas magic and we had to like how to buy like all the extra minutes we could get because we did two we did a two-day event you know it's like at like two days full of content they had two different rooms going recording all of it and then we get back and they're like when can we start repurposing this and I'm like yeah but with cast magic it felt like a freaking secret weapon because we can upload all of it and have it almost all like 80 to 90% of their and I had a team but two writers and it just the

and how to title and give notes for these things and like everything like all the content we ever wanted like was almost already done before as soon as the videos were done we uploaded them and we almost had like 80 to 90% of what could have taken like 3 months of all the writers time so I love you I went to a conference I went to podcast movement there's about 500 hours of content that was recorded unlike I was in two panels and I couldn't attend basically any other panel because there's just so much going on but even if you attended one panel every hour you missed nine I'm like you guys what if we created a profile for events exactly what you did and like

if I missed anything that was said what's loaded Into Cash magic we build all these custom prompts so you can automatically upload it so if anyone already is running a summit with that kind of piece I'm happy to talk to him and go like look we've already built this out for you it's not public but we can ask that and make it so much easier for your life dang did you did you do that for podcast movement and exchange for something oh so no it was an idea that came after the August event I'm like you guys like I hit up the team and I'm like you guys let's run this through cast magic because you can repurpose it me as a panelist I can get that cuz I'm not going to go back and watch my two half hour panels like I don't remember like I just want the details what did I say

easy for all that and now every event can get more content repurposed Beyond just the event itself so smart dude I mean you could almost like sponsor events that way imagine if and then just like be be the sponsor of the back end when people are watching videos later and it has all this extra content for video like content sponsored by cast magic wanna get stuff like this one turn your event into this and it's just like to add with the link to it I'm like there's a partnership for the right for the right events and that is exactly one of the focus after that event I'm like I see such a huge lift

being done with cast magic for anyone that's doing a digital or a live stomach going how do we take that content and allow all three Avenues the event the speakers and the attendees to actually get more value out of it but also repurpose it so then the event actually gets more buzzed yeah so you guys are early movers on this and I know there's a lot of other apps that have now come and try to duplicate the same thing they even they even like message me every once in a while they're like hey man I have this new podcast app you're going to love it I'm like okay show me this thing which I don't know I get one or two of these a month and I have been for a couple of years now but over the last six months like at least once a month somebody messages me what the with essent

every week yeah yeah I'm impressed with the way you guys have been shipping and hustling on all the little tiny things UI things I feel like there's always some kind of like new goody goody in there how are customers have been using it and I know podcast the big one because like podcasters want to turn their podcast episodes into do things how are people using it outside of sales training outside of events outside of podcast there's a lot of different uses for this thing it's

what to think about and every person I talk to you like no different than talking to you I learned something on how you're using it even if you're only using it to bare minimum of just podcasting but in terms of different use cases so coaching calls or one of my favorites is I take a podcast I use a custom prompt course creation so I'm a great think about it most podcasts like this conversation is a master class in itself so you can go ahead and say now turn this into a course use a prompt that will automatically give the framework for you for a course you think go and build that out and whatever you want to build that out record that course then use the course webinar profile we've got and we'll build you the conceptual takeaways the worksheet the quiz and now you've literally rinse and repeat all right

make a conversation turn into a course go mine says that chorus give me all the assets for that course even the lead magnet to promote that course like it's incredible in that regards other use cases really exciting the speaker ones so there's a lot of NSA National Speakers Association users and what they're doing is taking the mobile apps or IOS app they've already pre-set custom prompts in their based on whatever it is they want to take away and leave for the event so going back to the event piece like hey you should hire me to speak about whatever I'm speaking about and by getting me you will be getting these right away leave behind because soon as they're done talking

label make a little changes and then they use the shareable link and give it an over so now they're adding so much more value to the events that are going to which then gets the more speaking engagements the coaching one we kind of talked about that I love that the sales we talked about that I'm seeing course creators are embedding cast magic into their course platform and going great period they've already set up for their students and then enabled magic check on like if you students need anything to walk away with great coaches are using the link as well going like you hired me on

butt by hiring me you get this great access to cast magic so here's the recording they share the recording with them here's already the items that we talked about and then if there's anything else you want great go for it so it's the sky is the limit in terms of just how you want to leverage it which is really cool I must feel like the magic chat is underutilized the fact that you can embed the magic chat for people to prompt essentially chat GPT but loaded with that transcript I'm like dang like imagine loading that into a course and most students wouldn't take advantage of this but dang like they were there under every video be like it's like hey ask the AI bought about this content and we'll give you answers confused about something it'll probably

I mean if it were loaded in the pages and it had access to the full course content not just that one lesson but even if it was just a lesson I'm like that's kind of cool and it's funny I would say I just did a recording last week and and she asked me Bullet questions like what is the most utilize underutilized magic shed is the most underutilized the most overused is the modified button most people are like modify modify modify and they're like it's not giving me it's not giving me it's not giving me it's like yeah just use magic chat and come up with your own custom prompt and that way you stop hitting the modified button so you can actually build what is it you're trying to do which is you know with AI like you're only going to get the

put as smart as what your input is so if your input you're just saying give me something new but it's not changing what it is it's what's the opposite of insanity is doing the same thing over and over again and expecting the same result right so that's what most people are doing like modified modified no go ahead and use the magicJack button come up with your own custom prompt yeah I love that you can that was probably when when you guys launch that feature it was like in August or something I was like yes this was the next thing to be able to build my own prompts and test because I go in there and all I mean I'm spending a lot of time in AI now so testing prompts and retesting it and trying to perfect it so it gives me the right thing is become part of like my day-to-day now but I remember back in August trying to do that and

starting to fall in love with the fact that I can rebuild it to give me exactly what I want in the nuanced way that I wanted in the format that I need it you know it's just going to be done and then you're like you pin it and so it happens every time moving forward it's it's freaking cold do you think it allows you to go really broad really fast you upload one piece of content and then it's like normally and check GPT you could you could do the same thing and check GPS in fact I ran out of freaking minutes I have 800 minutes a lot it's a lot of minutes and I finally like did a month where I went over 800 minutes and I was like oh crap okay I'll just load like this zencastr makes a transcript so I started putting that GPT and I was like yeah but in zencastr I have to like I have to like continue prompting it

12 different prompts for you what's what's different though is that you can go Broadway cast magic but you can't go as deep as chat GPT where it starts to build a memory of what's happened and then it can go it can do different things you could say hey write a list of angles and then do analysis on those angles and find which one would be the most interesting for the audience that you already know about and then once you know which one's the most interesting now write a blog post based on that you know so you can actually have to do some thinking that's that would probably be like a future iteration to like stacks

it's coming but have you started playing around with the content sample section or no no cancel cancel for your listeners here if you create a new prompt you have any sense three fields that you can use in the prompting a title prompt and content sample content sample is let's say I know a piece of LinkedIn post that Dan's Dawn I'm like oh I want dance format because your marker you've already thought about the structure of it I'm like I like how you structured this I'm going to go copy what Dan's already done as a structure paste

that's my sample and then I'm going to reverse engineer The Prompt and go like what did Dan actually do how did he lay out this structure and I'm just going to then verbalize like what it is and now anytime I load a piece of content in there it's going to look like your format my words cuz it's my content but it's in a structure that I would never been able to think about because you're better at the structure side of it than I am so essentially you're kind of pulling inspiration from other people who have made made different prompts yes but you could also do that from a if I've already come up with a format for my show notes I'm going to copy the show notes I've got Pace that in there and then just reverse like

come up with this idea for the show notes but now you're giving it the sample of exactly what you want your show notes to look like and therefore every time you run a new episode that same format will be coming out and it's going to match the tone and Melody of what you what your sample is okay I'm going to have to play around with this and report back on this podcast cuz I'm like Oh my brains already got already got some ideas going so I'm gonna have to report back so I've got a loom for tomorrow that I'll be sharing in the the slack channel of basically like hey here's an example of what I did I've always tried to look at your stuff and go could I do this but like what I'm leveraging from an input standpoint does it match what your output would be so I haven't been able to do it but

I haven't been able to figure out a good piece that you guys got that I could use as a sample but it's kind of fun absolutely you know it would be interesting and I remember I think you tagged me in a LinkedIn post a while ago about a guy who found an interesting use case just for check GPT but you were like dude this should be done in cast magic like what are you doing and I came in and commented I'm like yes cast magic but he was doing Outreach with it he was initially finding prospective buyers and who were speaking on different stages and they had YouTube videos

and he's like well instead of me actually doing research on them cuz that takes time to go and watch the videos that my these prospective like hi hi hi hi hi major decision makers at large companies that could be you know have large budgets right High worth individuals instead of watching a bunch of their content he could just plug their YouTube URLs into cast magic and then cast magic starts its repurposing you build custom prompts he could have he was doing this with GP and transcribing it and walking through a manual process AI assistant but still fairly manual I'm like dang cuz if he was just trying to do this with 20 accounts think about how fast it would be just to build the the custom prompts into it and every time you feed it at a URL of a person at

play the episode breaks it down in the way you need it for an Outreach email even a sequence about reach me emails because you can preload it with the email and just fill in this template kind of a thing and it would be preloaded with the thoughts or insights you had from the speech or whatever oh my God I mean you tagged me in and I'm like what a beautiful thing to think about you can use other people's content to do all kinds of things and now I'm like there's probably even other situations like maybe you have a newsletter where you're reacting to people's content so you take their video either their podcast or their video put it in cast magic and then you just prompt it with how you want to format the newsletter and it pretty much right your newsletter every week that's crazy so true so yeah I remember specifically that that use case because I'm like all right you guys are all connected to this

how do I use the nearby method of going like someone please convince this guy that he's got the right idea he's just got a better way to executed I have a workshop that I'm doing with the sales professional in a couple weeks literally about that whole piece all right how do you go ahead as a salesperson and create a brand creating engagement and try to sell to your ICP whoever that may be it's like well I've got them either as a guest in another podcast they've done an interview they've spoken on some panel let me load that into cast magic and now what is it that I want to extract whether it's write a LinkedIn post where I can tag the person on what they've said and go like oh Joe Smith said this at a conference and I really like what Joe had to say so

turn with Joe said it's great knowledge I'm tagging Joe so is Joe's going to go like oh who's this thank you for listening like there's so many ways or as you said do the email sequencing go like all right if I went to Target Joe based on what he said on this podcast is my I say p i c p how do I now go sell to him based on whatever information you could automate that all with inside cast magic man I'm part of me I'm like I need to figure out a way to create really compelling content just based on reacting to other people using people's content using cast magic there's got to be like an interesting angle because you could do a breakdown of it but I'm like there's got to be an angle that's unique to me or like that could be created for any business that's unique to the business that would then

there's there's got to be something there I'm just going to have to sit down and think about it because I think that's probably even an even bigger opportunity content-wise then just repurposing your own content it's figuring out how to react is react to such a good model and so then the other side that I love about it is is you've seen it gives you questions so great even if I didn't write anything and I just go give me this piece of content and it's going to give me a bunch of questions now I can start posting and commenting and using those questions if like I don't know what to say or I'm not sure to am I saying the right intelligent thing like great like here's 10 questions that literally were extracted for you and you can start seeing those and go how do I get engagement on other people's comments and as you know from a LinkedIn

know when you like and engage other people see that and it builds your brand from that standpoint so there's so many different use cases I mean shoot I use it for my church not record I'm the guy recording the sermons on Sunday in the back sound booth and I just take it I run it through I'll run it through cast magic and of course I get my title and show notes out of it for the podcast but also take it just to make questions because they have small groups later where they discuss the sermon and coming up with the questions you have our experiment do you ever sermon preset know I made my own you have an option for like making your own other options so I made another and then prompted it right this is sermons a large audience

play Magic users are in in your space in the church space so we worked with a bunch of churches figured out kind of like Bible study and children family questions and like built a profile so no different than the events one we have a church a religious organization one they're not publicly facing so you're not going to see those part of the eighth I continue to work those aren't in there what is electron in there I keep pushing the team like you guys we got to make this public so more people know about it because it's an incredibly large use case but yeah let me know if you can start seeing like oh what are what if these major Church organizations that were working with want it and that's why we build it in there like that I've already done this no biggie but yeah if

400,000 churches in the us alone and we're Global so you can think about how many people that's able to help especially when churches are are you know they're non-profits they're small team since like anything I can do to take this sermon and extract it so I've got my newsletter my social promotions and I'm able to engage with my community it's it's incredible oh that's stuff they tend to most churches tend to lag behind with tech but you know some some they up and cast magic is like like fairly affordable so like if I were a church like I I'm obviously I'm doing it for my church so I think all churches should be doing it because it's just super useful you get so much

they all want to focus on how to get more the congregation to not only just listen to it but actually like take action on it and repurposing it so they can get in different ways is a big part of that but of course marketers are trying to do the same thing with their content so different space same use cases where I mean but it goes back to cast magic is your ultimate workspace for Content repurposing and if I think about what is repurposing it's just like a LinkedIn post a newsletter it's like could I take this church in aggregate five of them and say like write me in an entire new blog post of whatever the the Pastor said or could I take this five church sermons and go like what is a common thing that are that the pastor keeps talking about and we extract dad and

how do I get insights of whatever he keeps talking about because every week is talking something differently and think about that with your sales think about that with your coaching think about that and anything you're doing yeah I think the only well I've already picked some ideas and things I'd like to see in cast magic but I think one thing that's missing to is like an instant instant not instant but like a button you see the tweet that tweets formatted and you're just like edit or yeah publish or schedule or put in the essentially like almost like an integration with buffer or something like that so one thing zencastr the software recording on now they do a pretty well with their clips and it's the one thing I like about their clip tool versus videos or any of the other clip tools is that they have a button if I like to clip in the clip makes

the only thing we've got right now is Xavier integration to go zap it to wherever you need it to be that's that's the the one piece we've got day period I'm always I'm pretty mad if somebody has an integrated with zapier is I'm like you you just have to integrate with one freaking tool that does everything because if you can get that to all then if I were motivated enough I could I could figure it out I don't have to like code it myself I can actually just go and integrate it yeah but Man cast magic it's it's making a difference for me I know it's making a difference I know sweet fish is picked it up and started using it too because obviously it's just it's beyond useful to get

right now we just have audio video so the next piece is how do we bring in text you know a lot of people are like oh I've written a book right now you've got to take your audio book and that's what people are doing they're taking their audiobook chapters and going like great how do you write me Mark material on this chapter how do you write me Mark and material to promote this book or how do you help me restructure into a new a new version of the book yeah but I've read all these blog articles I would love to take those blog particles and put them in here so I think that's a area that we're going to continue to evolve and

what is it financial advisors or financial planners and real stated real estate Executives in that regards like they're always supposed to be putting out content but they're going from house to house they're doing with the traveling all around to different customer how do they have the time to put that together it's like well that watched a Yahoo finance video and I

voice memo of like my own thoughts and then I take another piece of content how do I use those pieces of content to come together as inspiration to then send me a newsletter and go hey everyone here's three you follow me for whatever Reasons I'm consuming the content for you and I'm going to aggregate that and create the content that you're going to get in your newsletter and your social promotion so how do we continue to think about you know where do you get inspiration who else are you getting inspiration from and then how do you package that together with your own editable comments on it some more people go to learn more about all the different things they can do with gas magic obviously there's there's cast magic.com but we're you guys publishing your own content where are you publishing the recipes and the different things people are doing with the tool so it's

right now in our slack community so we've got a customer only slack Community I am working on making a public slack community so pretty soon that will be coming and we'll just be cast magical be something larger than that but right now yeah I keep putting the use cases we've got over got almost 1300 people just shot 1300 people depending on when you actually listen to this and hear it but yeah people are posting how they're doing how they're thinking about it we do a weekly Workshop so every week I bring everyone together and like you want to learn you want to learn from each other it's all community based as you know you've provided feedback and we take that feedback and we can continue to iterate and build so it's it's exciting to know

your voice is being heard but you also have other people that you get to learn and teach from or Greg thank you so much for joining me on AI microskills remember if you're listening to this AI won't replace marketers anytime soon so I will in fact only give marketers superpowers like cast Magic's giving me superpowers to be able to do way more with less as a solo preneur so let's level up together one skill at a time