The AI-Driven Marketer archive
Practical systems, original perspectives, and useful experiments for marketers building in the age of AI.
Latest thinking
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WordPress isn’t disappearing overnight, but AI-assisted development is changing how small teams build websites, landing pages, internal tools, and custom marketing systems.
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ClickUp’s 100X marketer role sounds bold, but it exposes a bigger question: how should marketers use AI without becoming bottlenecks, losing judgment, or chasing productivity theater?
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AI workspaces can keep context and take action, but marketers still need to find the bottleneck that will actually move the business.
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AI content becomes a trust problem when it simulates experience or authority a brand has not earned. Considerateness offers a better standard.
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The AI-Driven Marketer is shifting toward helping marketing leaders use AI together, so small teams can grow without losing their human edge.
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Move AI work from isolated chats into durable project folders, then bring over the instructions and reusable skills that make the work repeatable.
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Podcasts help experts make invisible knowledge visible. With AI, one conversation can become blog posts, newsletters, clips, and authority assets.
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Most AI marketing content sounds polished but misses the real work. Here is how to tell practitioner content from repackaged internet advice.
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Marketing directors do not need more AI hype. They need a practical filter for choosing AI tools, workflows, and automations that solve real problems.
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Generic AI creates generic output. The best AI workflows start with expert processes: judgment, context, decision rules, and hard-won experience.
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The best marketing workflows to automate with AI are not always the flashiest. Start with existing expert processes, clear bottlenecks, and repeatable work.
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AI is moving fast enough that an annual “state of AI” update does not really work anymore. In just the first few months of 2026, the landscape has shifted again. OpenAI is still the name everybody knows. Anthropic has
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