The AI-Driven Marketer archive

Marketing ideas for the work ahead.

Practical systems, original perspectives, and useful experiments for marketers building in the age of AI.

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Aug 2025

3 Tricks That Make ChatGPT Agents Actually Useful

ChatGPT agents are finally out in the wild for anyone with a Plus or Pro account. If you’ve poked around and found them, chances are you’ve seen a lot of mixed reviews—some folks calling them unreliable or saying they fall short of the hype. Honestly, that…

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Jul 2025

What It Means to Be AI-Driven in 2025

If you’re anything like me, you’ve noticed just how fast the marketing world is evolving with AI on the scene. It feels like we all blinked, and suddenly there are more tools, automations, and “must-have” tech stacks than we can count. But here’s the…

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