The AI-Driven Marketer archive
Practical systems, original perspectives, and useful experiments for marketers building in the age of AI.
Latest thinking
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Aug 2026
AI isn’t just changing how we market. It’s changing what people believe. As fake testimonials and synthetic content spread, proof, depth, and visible humanity become your strongest trust signals.
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Aug 2026
AI gives marketers more capacity, but capacity alone doesn’t create revenue. The missing skill is learning to think like an owner: technician, manager, and entrepreneur at once.
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Aug 2026
AI can make a small marketing team dramatically more capable—but only if marketers learn to think like technicians, managers, and entrepreneurs at the same time.
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Jul 2026
WordPress isn’t disappearing overnight, but AI-assisted development is changing how small teams build websites, landing pages, internal tools, and custom marketing systems.
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Jul 2026
ClickUp’s 100X marketer role sounds bold, but it exposes a bigger question: how should marketers use AI without becoming bottlenecks, losing judgment, or chasing productivity theater?
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May 2026
Podcasts help experts make invisible knowledge visible. With AI, one conversation can become blog posts, newsletters, clips, and authority assets.
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May 2026
Most AI marketing content sounds polished but misses the real work. Here is how to tell practitioner content from repackaged internet advice.
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May 2026
Marketing directors do not need more AI hype. They need a practical filter for choosing AI tools, workflows, and automations that solve real problems.
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May 2026
Generic AI creates generic output. The best AI workflows start with expert processes: judgment, context, decision rules, and hard-won experience.
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May 2026
The best marketing workflows to automate with AI are not always the flashiest. Start with existing expert processes, clear bottlenecks, and repeatable work.
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May 2026
AI is moving fast enough that an annual “state of AI” update does not really work anymore. In just the first few months of 2026, the landscape has shifted again. OpenAI is still the name everybody knows. Anthropic has
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An AI marketing consultant helps marketing teams use artificial intelligence to improve strategy, content production, audience research, workflow automation, reporting, and campaign execution.
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