Too Much AI Copy to Review? Here’s My Simple Fix
AI can produce an entire campaign in minutes, but human review can still take hours. Here’s the simple web-based workflow I’m using to make review faster and clearer.
Read article →The AI-Driven Marketer archive
Marketing ideas for the work ahead.
Practical systems, original perspectives, and useful experiments for marketers building in the age of AI.
Latest thinking
All articles
Page 1 of 28
How to Edit Videos With Codex (Just Tell It What to Do)
Codex can do far more than trim footage. Here’s the five-step process I use to turn raw video into polished, distributed content—and make each edit smarter than the last.
Read article →
My ChatGPT Workflow: When I Use Phone, Voice, Web, and Mac Apps
I use ChatGPT differently on my phone, in the browser, and on my Mac. Here’s the workflow I’ve settled on for voice, research, projects, files, and serious work.
Read article →Use AI as a Strategic Thinking Partner
Use AI to examine assumptions, ask better questions, and brief research—while keeping responsibility for the final decision.
Read article →Build an Internal Evangelist Program by Investing in Your People
Help employees develop useful public voices with focused practice, editorial support, and a program that invests in their own growth.
Read article →
The Last Mile of Marketing Just Got Automated With ChatGPT 6 Astra
ChatGPT 6 Astra’s computer-use abilities point to a major shift in marketing: entry-level work won’t disappear overnight, but the skills required to begin—and advance—are changing fast.
Read article →
The State of AI in Marketing (Report) & What's Coming Next
AI is already part of daily marketing work. The next advantage won’t come from using more tools—it’ll come from finding bottlenecks, questioning assumptions, and automating only what works.
Read article →
Your AI Strategy Is Really a Data Strategy
AI can already analyze your marketing strategy. The harder problem is giving it clean, connected business data—and building the IT relationships needed to make that possible.
Read article →
The Trust Recession: Marketing When Everything Can Be Faked
AI isn’t just changing how we market. It’s changing what people believe. As fake testimonials and synthetic content spread, proof, depth, and visible humanity become your strongest trust signals.
Read article →
The 3-Dimensional Marketer: How to Build an AI-Ready Team
AI gives marketers more capacity, but capacity alone doesn’t create revenue. The missing skill is learning to think like an owner: technician, manager, and entrepreneur at once.
Read article →
WordPress Isn’t Dead... But the Old Way of Building Websites Is
WordPress isn’t disappearing overnight, but AI-assisted development is changing how small teams build websites, landing pages, internal tools, and custom marketing systems.
Read article →
ClickUp’s $1M Bet on the 100× Marketer
ClickUp’s 100X marketer role sounds bold, but it exposes a bigger question: how should marketers use AI without becoming bottlenecks, losing judgment, or chasing productivity theater?
Read article →