The New Martech Stack: Keep the Hub, Build the Spokes
Marketing technology is moving from crowded SaaS stacks to a simpler hub-and-spoke model: keep a few durable platforms, then build the custom tools your business actually needs.
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Want to Automate With AI? Build These 5 Habits First
AI automation doesn’t begin with better prompts or shinier tools. It begins with five habits that sharpen communication, judgment, process thinking, and your ability to define good work.
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The Missing Skill Behind AI Automation
AI automation doesn’t begin with an agent or a shiny tool. It begins with process development: analyze what happens, improve it, standardize it, and only then mechanize it.
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AI Landing Pages: From Project Plan to Published Page
My conversation with Michael Stelzner on AI Explored.
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Marketers, Stop Buying Tools & Start Building Them
The next advantage in marketing may not come from another SaaS subscription. It may come from building smaller, smarter tools that fit your exact process—and owning the system behind them.
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Too Much AI Copy to Review? Here’s My Simple Fix
AI can produce an entire campaign in minutes, but human review can still take hours. Here’s the simple web-based workflow I’m using to make review faster and clearer.
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How to Edit Videos With Codex (Just Tell It What to Do)
Codex can do far more than trim footage. Here’s the five-step process I use to turn raw video into polished, distributed content—and make each edit smarter than the last.
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My ChatGPT Workflow: When I Use Phone, Voice, Web, and Mac Apps
I use ChatGPT differently on my phone, in the browser, and on my Mac. Here’s the workflow I’ve settled on for voice, research, projects, files, and serious work.
Read article →Use AI as a Strategic Thinking Partner
Use AI to examine assumptions, ask better questions, and brief research—while keeping responsibility for the final decision.
Read article →Build an Internal Evangelist Program by Investing in Your People
Help employees develop useful public voices with focused practice, editorial support, and a program that invests in their own growth.
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The Last Mile of Marketing Just Got Automated With ChatGPT 6 Astra
ChatGPT 6 Astra’s computer-use abilities point to a major shift in marketing: entry-level work won’t disappear overnight, but the skills required to begin—and advance—are changing fast.
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The State of AI in Marketing (Report) & What's Coming Next
AI is already part of daily marketing work. The next advantage won’t come from using more tools—it’ll come from finding bottlenecks, questioning assumptions, and automating only what works.
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