
The New Martech Stack: Keep the Hub, Build the Spokes
Marketing technology is moving from crowded SaaS stacks to a simpler hub-and-spoke model: keep a few durable platforms, then build the custom tools your business actually needs.
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Get hype-free updates and practical use cases to master AI without losing the judgment that makes your work valuable.
I’m Dan Sanchez—an AI marketing consultant, creator, educator, and host of the AI-Driven Marketer podcast.


About Dan
Friends call me Danchez. 😉
I’m an AI marketing consultant and creator who uses AI-driven systems, creative content, and thought leadership to help grow audiences, build authority, and grow revenue.
I can teach you how through my newsletter, podcast, courses, and LinkedIn. I’ve even published two kids books on marketing.

From the field

Marketing technology is moving from crowded SaaS stacks to a simpler hub-and-spoke model: keep a few durable platforms, then build the custom tools your business actually needs.
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AI automation doesn’t begin with better prompts or shinier tools. It begins with five habits that sharpen communication, judgment, process thinking, and your ability to define good work.
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AI automation doesn’t begin with an agent or a shiny tool. It begins with process development: analyze what happens, improve it, standardize it, and only then mechanize it.
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My conversation with Michael Stelzner on AI Explored.
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The next advantage in marketing may not come from another SaaS subscription. It may come from building smaller, smarter tools that fit your exact process—and owning the system behind them.
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AI can produce an entire campaign in minutes, but human review can still take hours. Here’s the simple web-based workflow I’m using to make review faster and clearer.
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