The AI-Driven Marketer archive
Practical systems, original perspectives, and useful experiments for marketers building in the age of AI.
Latest thinking
Page 10 of 22
May 2024
In this episode, Dan Sanchez demonstrates how to build an AI-powered course that customizes lesson plans based on students’ job titles, companies, and target audiences. He walks through the entire process, showcasing the use of AI to personalize…
Read article →May 2024
In this episode, Dan Sanchez is joined by Jim Laurain, an expert in advanced marketing platforms and personalization through AI, to delve into the intricacies of using AI-enhanced Customer Data Platforms (CDPs) for crafting personalized marketing…
Read article →
May 2024
If you’ve been experimenting with Custom GPTs, you’ve probably built something simple that handles a specific task. But what if I told you that’s just scratching the surface?
Read article →May 2024
Let’s be honest – most people’s first reaction to AI prompting is skepticism. “Couldn’t I just do this myself faster?”
Read article →May 2024
If you’ve been following my AI journey, you know I’ve been experimenting with different prompting methods to get better results from ChatGPT. But here’s the thing – I’ve been holding back on sharing one of my most powerful techniques.
Read article →May 2024
As AI continues to dominate conversations in marketing circles, there’s a critical tension developing between early adopters and more cautious enterprise players. While solopreneurs and small agencies have quickly embraced AI tools with minimal risk,…
Read article →May 2024
If you’re already familiar with crafting super prompts for your AI tools but you’re still not seeing top-notch results, you might need to add a bit more structure. Today, I’ll introduce you to the STEP method, a powerful approach I’ve created to maximize…
Read article →May 2024
Mastering prompting might initially seem like a mundane task—something easy to overlook—but it’s genuinely the most critical skill you’ll need to leverage AI effectively in your marketing strategies. Whether you’re creating personalized emails,…
Read article →May 2024
In this episode, Dan Sanchez dives into the vital fundamentals of AI in marketing, focusing squarely on the art of prompt engineering to elevate your AI interactions. He breaks down ‘super prompts’—a method to elicit more precise and useful outputs from AI…
Read article →Apr 2024
In this episode of Ai Driven Marketer, Danchez is joined by Saar Ben-Attar, founder of Ascent Growth Partners, to explore the transformative impact of AI in strategic planning and future scenario building. They dive into the origins of Saar’s unique…
Read article →Apr 2024
In this episode, Dan Sanchez talks about the transformative power of AI in graphic design, sharing his journey from being a “B-minus” designer to utilizing AI tools to upscale his skills. With first-hand experience, Dan demonstrates how AI, particularly…
Read article →Apr 2024
I recently had a fascinating conversation with Andre Yee, founder of Tiga AI and former CEO of Triblio, about where AI is heading in the marketing and sales space. Having built and sold multiple successful marketing technology companies, Andre has a unique…
Read article →