How I Built a Custom GPT to Do My Work For Me #BehindTheBot

In this episode, Dan Sanchez discusses the behind-the-scenes workings of his custom AI GPT called “NameFrame” and how it can assist marketers in generating creative names for websites, apps, companies, and podcasts. He dissects the step-by-step process of building the GPT, specifically highlighting the importance of clear, specific instructions and the power of providing examples to guide the AI’s output. If you’re keen on learning how to harness the potential of custom GPTs and delve into the world of AI-driven marketing, this episode is a must-listen.


00:00 Desire to master AI for marketing transformation.

03:48 Author reflects on past experiences with naming.

07:59 Live segment beta testing, naming AI show.

10:39 Identifying idioms in rhymes generates lengthy lists.

14:23 Effective method for custom GPT: specialize and simplify.

16:08 Highly specific step-by-step instructions for an intern.

20:22 Refining process, iterations to reach desired outcome.

23:58 Creating custom GPTs can automate many processes.

Dan Sanchez, MBA

Dan Sanchez is a marketing director, co-host of the B2B Growth show, and blogger. He holds a Masters in Business Administration (MBA) and BS in Marketing Management from Western Governors University. Learn more about Dan »

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