The AI-Driven Marketer archive
Practical systems, original perspectives, and useful experiments for marketers building in the age of AI.
Latest thinking
Page 13 of 29
A year into AI-Driven Marketer, I am less interested in pretending I have AI figured out than in continuing to learn in public, publish consistently, and let the work create new opportunities.
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AI makes polished creative output cheap. The marketing advantage comes from choosing a specific premise, testing a repeatable format, and turning new capabilities into work people remember.
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I built an AI-generated workout album from Psalms to test a repeatable creative process for lyrics, music, album art, video, and emotional marketing content that marketers can adapt to their own campaigns.
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AI agents and generative media are promising, but marketers need contained tests, clear guardrails, and a repeatable premise before scaling them into real campaigns.
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SEO is becoming answer discovery across Google, YouTube, and AI assistants. Keep publishing useful evidence, then use ethical roundups, reviews, and rankings to stay findable.
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Build an AI-driven team by casting a shared vision, preparing the work, and giving every person a practical next action tied to their goals and responsibilities.
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A deliberate memory interview can teach ChatGPT your role, goals, audience, and working style, giving every future request a stronger context and starting point.
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SearchGPT signals a shift from ranking for clicks to becoming a trusted source inside answers. Marketers should diversify discovery and publish evidence worth citing.
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Use AI as a strategic partner by supplying context, expanding a SWOT analysis, and turning the resulting options into decisions a human team can evaluate, choose, and own.
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AI agents, automated design, and changing SEO all need the same filter: test what works, understand the limits, and keep human discernment in the workflow before scaling.
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ChatGPT now offers multiple models for different jobs. Choose by workflow: general multimodal work, editable Canvas documents, deliberate reasoning, or fast low-cost automation.
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Bot Bros turns fast-moving AI news into practical help for marketers through short conversations, tool tests, polls, and honest discussion of what matters each week.
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