The AI-Driven Marketer archive
Practical systems, original perspectives, and useful experiments for marketers building in the age of AI.
Latest thinking
Page 5 of 22
Apr 2025
Let’s face it: it feels like every other headline these days is claiming that AI is coming for our jobs. As marketers, we’re not immune to this growing chatter, and I’ve got to admit, for a moment, even I wondered: how do we stay relevant in a world that’s…
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Apr 2025
When personalization meets technology, magic happens. And with AI rapidly evolving, it’s clear we’re living in an era where *personalization is no longer a “nice-to-have”*—it’s a powerful competitive edge. Every marketer and entrepreneurial thinker out…
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Apr 2025
The potential for AI-driven tools to shake up marketing and creative industries has always been a tantalizing thought. But every now and then, a tool emerges that makes you sit up, take notice, and say, “Whoa, this changes everything.” One of those moments…
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Mar 2025
The world of artificial intelligence is evolving faster than ever, and as a marketer, keeping up can feel like trying to drink from a firehose. Trust me, I’ve been there. Every week, there’s a new AI tool or breakthrough that promises to change…
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Mar 2025
There’s never been a better time to be a podcaster—or a content marketer for that matter. Tools driven by artificial intelligence are flipping the script on what’s possible, simplifying processes that used to take days, if not weeks, to just a matter of…
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Mar 2025
Artificial intelligence advancements are evolving so rapidly that it feels like there’s a new headline every few days proclaiming a game-changing breakthrough. But it begs the question—how much of it is *truly* transformative versus just media hype?
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Mar 2025
AI marketing is the use of artificial intelligence to automate and augment marketing work across research, content, personalization, conversations, analytics, and execution.
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Mar 2025
AI tools become more useful for marketers when they are customized around the work, the voice, and the feedback style the marketer needs.
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Mar 2025
Every marketer’s path into AI is a unique story—mine included. I’ve been sharing bits and pieces of this journey on my podcast, but I realized I haven’t been telling you the whole story. And honestly, some of the most valuable insights often come from…
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Feb 2025
The useful lesson from ChatGPT, Claude, and deep research tools is that marketers need a repeatable way to evaluate AI tools by workflow.
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Feb 2025
As marketers, we’re always chasing the next big thing, and we’ve all heard the promise: AI can completely automate your SEO game. But here’s the question that trumps all others—does it really work? I decided to find out by running an experiment that…
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Feb 2025
This BotBros episode captures the early-days pattern of AI marketing: new models, deep research tools, and the need for repeatable workflows.
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