The AI-Driven Marketer archive
Practical systems, original perspectives, and useful experiments for marketers building in the age of AI.
Latest thinking
Page 4 of 23
Let’s talk about what’s new in the world of AI for marketers—because there have been some real shifts lately, and I want you to be the first to take advantage. Every week there seems to be another headline: “Apple’s new thing!” or “ChatGPT update!” or even…
Read article →
AI lead scoring uses artificial intelligence to evaluate new leads before they reach your sales or marketing workflow so your team can focus on real prospects.
Read article →
It’s no secret that AI has changed the way we operate as marketers. Over the last couple of years, I’ve been deep in the trenches exploring what actually works—and what’s just hype. Let me save you some trial-and-error by sharing the hands-on lessons I’ve…
Read article →
Let’s face it: trying to “master AI” on top of an already jam-packed workweek can feel like standing at the base of a mountain with flip-flops and a daypack. Overwhelmed? Absolutely. But the good news? You don’t need to climb the whole mountain in one…
Read article →
AI is everywhere right now. We’re watching technological history unfold at breakneck speed—and if you’re anything like me, you’re probably wondering what it all means for your work, your life, and maybe even what it means to be human. As more and more…
Read article →
Let’s have some real talk about AI. If you feel like the tech world’s gone and collectively lost its mind when it comes to artificial intelligence—trust me, you’re not alone. In the blink of an eye, it’s like the cultural mood around AI flipped overnight,…
Read article →
Let’s be honest: we’ve all seen the promises of automated emails—those “set it and forget it” sequences that quietly work for you while you’re doing something better with your day (or night). But what’s really exciting now is AI’s ability to not just send…
Read article →
Let’s be honest: these days, people DO judge a book by its cover. If you’re trying to get your content noticed—whether it’s a podcast, a YouTube video, or even a written blog post—the thumbnail is your first and best chance to grab someone’s attention as…
Read article →
Let me walk you through what’s happening right now in AI video, because we’re at the edge of something big. Think of those first moments when you saw Instagram add video after being only a photo app—suddenly, the possibilities exploded. That’s where AI…
Read article →
What would you do if your new secret weapon at work—AI—started to make you uncomfortable? Not because of the tech itself, but because it’s suddenly possible to outpace your coworkers, leveling up your personal output so much that the boss starts wondering,…
Read article →
So much has changed in the world of marketing over the last decade, and if you’re feeling a bit overwhelmed by all the new tech and AI tools popping up, you’re definitely not alone. I’ve been right there with you—toggling between excitement and a little…
Read article →
Ever set up something in your marketing stack that just keeps quietly working month after month—and keeps getting results? That’s exactly what happened to me when I built an AI-powered, hyper-personalized nurture sequence for email leads. So, here’s what I…
Read article →