The AI-Driven Marketer archive
Practical systems, original perspectives, and useful experiments for marketers building in the age of AI.
Latest thinking
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May 2025
Let’s be honest: we’ve all seen the promises of automated emails—those “set it and forget it” sequences that quietly work for you while you’re doing something better with your day (or night). But what’s really exciting now is AI’s ability to not just send…
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May 2025
Let’s be honest: these days, people DO judge a book by its cover. If you’re trying to get your content noticed—whether it’s a podcast, a YouTube video, or even a written blog post—the thumbnail is your first and best chance to grab someone’s attention as…
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May 2025
Let me walk you through what’s happening right now in AI video, because we’re at the edge of something big. Think of those first moments when you saw Instagram add video after being only a photo app—suddenly, the possibilities exploded. That’s where AI…
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May 2025
What would you do if your new secret weapon at work—AI—started to make you uncomfortable? Not because of the tech itself, but because it’s suddenly possible to outpace your coworkers, leveling up your personal output so much that the boss starts wondering,…
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May 2025
So much has changed in the world of marketing over the last decade, and if you’re feeling a bit overwhelmed by all the new tech and AI tools popping up, you’re definitely not alone. I’ve been right there with you—toggling between excitement and a little…
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May 2025
Ever set up something in your marketing stack that just keeps quietly working month after month—and keeps getting results? That’s exactly what happened to me when I built an AI-powered, hyper-personalized nurture sequence for email leads. So, here’s what I…
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May 2025
Let’s talk about what’s really happening at the intersection of SEO, AI, and online marketing right now. If you feel like you can’t keep up, you’re not alone. Every time I turn around, there’s another headline shouting that SEO is dead, or Google’s in…
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May 2025
Let’s be honest—most of us have fallen into the classic Google rabbit hole. One minute, you’re searching for a solution; half an hour later, you’re still hunting and more confused than when you started. That’s the moment I realized there’s a better, much…
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May 2025
Let’s be honest. When it comes to using AI tools—whether that’s chatbots, generative models like ChatGPT, or any shiny new marketing automation—they can make us feel invincible. Like there’s a magic trick at our disposal, letting us nudge prospects and…
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Apr 2025
Let’s talk about where automation and AI agents are heading—two technologies that sound similar, but in practice, are completely changing how marketers work. If your head is spinning from the constant chatter about new AI upgrades, you’re definitely not…
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Apr 2025
All right, let’s get right into it—because this spring, AI updates weren’t just a trickle, they were an avalanche. If you thought the world of generative AI was moving fast a year ago, buckle up. This is the season where Google, OpenAI, and now a whole…
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Apr 2025
If you’re like most marketers (or business owners for that matter), you’ve probably noticed AI has gone from hot buzzword to daily headline — and yet, for a lot of folks, it’s still a bit of a black box. That sense of “am I missing out, or is this just…
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