ChatGPT 4.5, Claude 3.7, & The Deep Research Prompt You Don't Want to Miss #BotBros
The useful lesson from ChatGPT, Claude, and deep research tools is that marketers need a repeatable way to evaluate AI tools by workflow.
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Practical systems, original perspectives, and useful experiments for marketers building in the age of AI.
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Can You Automate SEO with AI? I Tested It for a Year
As marketers, we’re always chasing the next big thing, and we’ve all heard the promise: AI can completely automate your SEO game. But here’s the question that trumps all others—does it really work? I decided to find out by running an experiment that…
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Grok 3, Deep Research, ChatGPT 4.5, & The Early Days of AI Marketing #BotBros
This BotBros episode captures the early-days pattern of AI marketing: new models, deep research tools, and the need for repeatable workflows.
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5 Stages of AI Agents & How Marketers Can Prepare Now
AI technology is advancing by leaps and bounds, and marketers are uniquely positioned to either embrace this transformational wave—or get left in the dust. With so much buzz around AI-powered agents and automation, it’s easy to feel overwhelmed or wonder…
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The AI Paradox: How to Make the Most of What AI Can & Can't Do
Have you ever been frustrated by the sheer absurdity of AI’s capabilities? One minute it’s doing advanced calculus like it’s nothing, and the next, it can’t even count simple survey responses correctly. Yeah, I’ve been there. It’s maddening. Welcome to the…
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How to Assess Your AI Marketing Skills (Take the Quiz!)
Assess your AI marketing skills across copilots, content creation, personalization, conversational marketing, and analysis, then choose the workflow to improve next.
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Customize ChatGPTs Instructions & Memory Now to 10x Your Work Later
Have you ever felt like you’re wrestling with ChatGPT, repeating the same prompts over and over just to get a decent output? I’ve been there—stuck in endless prompt loops, copy-pasting, and tweaking the same instructions repeatedly. It gets old fast. If…
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OpenAI's Operator, o3 Mini, & the Need for Marketers to Lead
Operator points toward a marketing future where the valuable skill is knowing what needs to happen, then delegating and leading AI systems with judgment.
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I'm Cowriting a Book with AI – This is My Process
Writing a book with AI works best when the human supplies the thinking, structure, and editorial judgment while the model helps turn raw material into a usable draft.
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AI's Impact on Marketing: Faster, Better, & Smarter Strategies
AI makes marketing faster, but original ideas and audience judgment still create the advantage. Use the tools to test better premises, not just fill a content calendar.
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2025 Predictions, AI Market Penetration, & Agents
AI adoption will be uneven, but agents and multimodal tools are moving fast. Prepare by testing workflows, building AI fluency, and strengthening human judgment.
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OpenAI's Shipmas, Gemini 2.0 Launch, and AI Education #BotBros
Rapid model releases make AI fluency a hands-on skill. Learn by testing tools, comparing their strengths, and building small projects instead of waiting for a perfect course.
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