Marketers at the Crossroads of AI: Navigating Excitement, Fear, Hype, and Uncertainty

In this episode of the AI Microskills podcast, Dan Sanchez takes a departure from the usual format to delve into the current sentiments and implications surrounding the future of AI. Drawing from a recent poll on LinkedIn, Dan explores the diverse range of emotions people have towards AI, ranging from excitement to fear and uncertainty. He discusses the impact of AI on the marketing industry, emphasizing the importance of embracing this technological shift while acknowledging its potential challenges. Throughout the episode, Dan encourages listeners to adopt a growth mindset and become active learners in the evolving landscape of AI, positioning themselves to lead the way in this new era. Join us as we dive into the uncharted territory of AI and discover what it means for marketers today.


00:00 AI’s impact on marketing and future implications.

03:43 Three-way split on AI: exciting, terrifying, uncertain.

09:37 Blockchain and cryptocurrency may become important.

12:22 Take action, learn, be ahead in AI.

14:36 Prepare for AI’s impact on truth and misinformation.

Dan Sanchez, MBA

Dan Sanchez is a marketing director, co-host of the B2B Growth show, and blogger. He holds a Masters in Business Administration (MBA) and BS in Marketing Management from Western Governors University. Learn more about Dan »

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