The AI-Driven Marketer archive
Practical systems, original perspectives, and useful experiments for marketers building in the age of AI.
Latest thinking
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Jul 2025
If you’re in marketing (or honestly, even just curious about how fast things change in business these days), it’s time to sit up and pay attention to where AI is headed. Trust me—this isn’t just a “future of work” talking point anymore. It’s real, it’s…
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Jul 2025
If you’re a marketer (or a curious professional watching the tech landscape shift almost daily), I want to let you in on something that feels like crossing a threshold. We’re officially stepping from the era of simple prompting into a world where AI can…
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Jul 2025
I have to say, ever since I leaned into using AI for everyday tasks, things that once felt insurmountable now feel surprisingly doable. Projects that collected dust on my to-do list have started moving forward—not just inching ahead, but finally getting…
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Jun 2025
If you’re working in marketing right now, I have some news for you: things are changing—and fast. Forget the old days when you were just trying to outwit the brand down the street or craft a wittier campaign than your friendly neighborhood competitor.…
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Jun 2025
AI deep research can turn scattered audience conversations into usable marketing insight by finding recurring questions, pain points, objections, and customer language.
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Jun 2025
Let’s talk about AI agents—the buzz, the questions, the hope, and the reality as it stands today. Everywhere I turn in marketing circles, someone’s anxious: Am I missing out on the next big thing? Should I be automating more? Will these tools revolutionize…
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Jun 2025
Let’s talk about what’s new in the world of AI for marketers—because there have been some real shifts lately, and I want you to be the first to take advantage. Every week there seems to be another headline: “Apple’s new thing!” or “ChatGPT update!” or even…
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Jun 2025
AI lead scoring uses artificial intelligence to evaluate new leads before they reach your sales or marketing workflow so your team can focus on real prospects.
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Jun 2025
It’s no secret that AI has changed the way we operate as marketers. Over the last couple of years, I’ve been deep in the trenches exploring what actually works—and what’s just hype. Let me save you some trial-and-error by sharing the hands-on lessons I’ve…
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Jun 2025
Let’s face it: trying to “master AI” on top of an already jam-packed workweek can feel like standing at the base of a mountain with flip-flops and a daypack. Overwhelmed? Absolutely. But the good news? You don’t need to climb the whole mountain in one…
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Jun 2025
AI is everywhere right now. We’re watching technological history unfold at breakneck speed—and if you’re anything like me, you’re probably wondering what it all means for your work, your life, and maybe even what it means to be human. As more and more…
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May 2025
Let’s have some real talk about AI. If you feel like the tech world’s gone and collectively lost its mind when it comes to artificial intelligence—trust me, you’re not alone. In the blink of an eye, it’s like the cultural mood around AI flipped overnight,…
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