Why AI Works Best When You Start With Expert Processes
Generic AI creates generic output. The best AI workflows start with expert processes: judgment, context, decision rules, and hard-won experience.
Read article →The AI-Driven Marketer archive
Marketing ideas for the work ahead.
Practical systems, original perspectives, and useful experiments for marketers building in the age of AI.
Latest thinking
All articles
Page 3 of 29
What Marketing Workflows Should You Automate With AI First? Start Here, Not With Shiny Tools
The best marketing workflows to automate with AI are not always the flashiest. Start with existing expert processes, clear bottlenecks, and repeatable work.
Read article →
The Marketer’s Guide to the 2026 AI Landscape
AI is moving fast enough that an annual “state of AI” update does not really work anymore. In just the first few months of 2026, the landscape has shifted again. OpenAI is still the name everybody knows. Anthropic has
Read article →What Is an AI Marketing Consultant?
An AI marketing consultant helps marketing teams use artificial intelligence to improve strategy, content production, audience research, workflow automation, reporting, and campaign execution.
Read article →
Marketers, Stop Using ChatGPT. Start Using Codex.
Codex-style AI tools help marketers move beyond one-off ChatGPT conversations and into repeatable workspace systems that read files, update process docs, generate assets, and improve workflows over time.
Read article →
The Top AI Tool Marketers Rarely Use (That I Use Weekly)
Deep research is one of the most underused AI tools for marketers because it turns audience questions, pain points, and source-backed patterns into strategy.
Read article →
Why Most Marketers Feel Behind on AI and Aren't
AI news creates a false sense of falling behind. Marketers gain more by improving context, delegation, and review than by chasing every release.
Read article →
Canva Just Fixed the Biggest Problem in AI Design
Canva Magic Layers turns a promising but flawed AI image into editable working parts, so marketers can correct facts, preserve brand assets, and ship it.
Read article →
GPT-5.4 Changes ChatGPT in One Huge Way
A larger context window can make AI more useful for complex marketing work, but only when source material is organized and the output is reviewed.
Read article →
AI Is Turning Marketers Into Designers (Ready or Not)
AI gives marketers more visual range, but the lasting advantage is still taste: choosing a direction, correcting details, and knowing what is ready.
Read article →
AI Made Marketing Easier… And Worse
AI can multiply marketing output while quietly eroding trust. The answer is not less AI, but deeper human judgment, stronger inputs, and a review habit before anything reaches customers.
Read article →
Build a Second Brain You Actually Own
AI models keep leapfrogging each other. Build a portable knowledge base with local-first notes and shared agent access so your context stays yours when the winning model changes.
Read article →