The AI-Driven Marketer archive
Practical systems, original perspectives, and useful experiments for marketers building in the age of AI.
Latest thinking
Page 17 of 29
Create more useful AI marketing drafts by treating the prompt as a brief: define the role, result, context, intent, and constraints before you ask for output.
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Scenario planning with AI helps marketers test plausible futures, expose assumptions, and turn changing market signals into timely experiments instead of annual guesswork.
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Use AI to expand logo concepts quickly, then apply human brand judgment and vector design skills to turn one promising direction into a usable visual identity.
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I recently had a fascinating conversation with Andre Yee, founder of Tiga AI and former CEO of Triblio, about where AI is heading in the marketing and sales space. Having built and sold multiple successful marketing technology companies, Andre has a unique…
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The AI marketing journey is about learning to direct AI tools, redesign workflows, and become more valuable as marketing work changes.
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AI content systems work when marketers document the expertise behind a repeatable outcome, combine prompts with templates and examples, and improve the process before automating it.
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I recently sat down with Courtney Baker for a fascinating discussion about one of the most pressing questions facing businesses today: who should own AI within an organization?
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I recently sat down with Josh Nielsen, founder of Zencastr, to talk about how AI is revolutionizing podcast production. What started as a technical discussion about podcast tools quickly evolved into a fascinating conversation about the future of content…
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I recently launched a new experimental show format with my friend Marc Angelos called “AI in the Sky.” Our goal is simple: in a world where AI seems to be looming over everything like an ominous cloud (hence the name), we want to make these developments…
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Use AI to remove repetitive marketing work, strengthen research and editing, and create better decisions without handing strategy or original thinking to a generic prompt.
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I recently had a fascinating conversation with Marc Angelos, a history major turned finance tech veteran who’s spent 30 years selling algorithmic AI software. What struck me most about our discussion wasn’t just his insights on AI, but how he framed…
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Sometimes the simplest AI tools can be the most valuable. While everyone’s chasing the latest complex AI applications, I’ve found immense value in a basic but powerful custom GPT that serves as my business “Copilot” – and today I’m going to show you how to…
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