The AI-Driven Marketer archive
Practical systems, original perspectives, and useful experiments for marketers building in the age of AI.
Latest thinking
Page 9 of 29
If you’re in marketing (or honestly, even just curious about how fast things change in business these days), it’s time to sit up and pay attention to where AI is headed. Trust me—this isn’t just a “future of work” talking point anymore. It’s real, it’s…
Read article →
If you’re a marketer (or a curious professional watching the tech landscape shift almost daily), I want to let you in on something that feels like crossing a threshold. We’re officially stepping from the era of simple prompting into a world where AI can…
Read article →
I have to say, ever since I leaned into using AI for everyday tasks, things that once felt insurmountable now feel surprisingly doable. Projects that collected dust on my to-do list have started moving forward—not just inching ahead, but finally getting…
Read article →
AI conversational marketing can turn missed calls, form fills, and messages into timely appointments when it has one clear job, honest guardrails, and a thoughtful human handoff.
Read article →
If you’re working in marketing right now, I have some news for you: things are changing—and fast. Forget the old days when you were just trying to outwit the brand down the street or craft a wittier campaign than your friendly neighborhood competitor.…
Read article →
AI deep research can turn scattered audience conversations into usable marketing insight by finding recurring questions, pain points, objections, and customer language.
Read article →
Let’s talk about AI agents—the buzz, the questions, the hope, and the reality as it stands today. Everywhere I turn in marketing circles, someone’s anxious: Am I missing out on the next big thing? Should I be automating more? Will these tools revolutionize…
Read article →
Let’s talk about what’s new in the world of AI for marketers—because there have been some real shifts lately, and I want you to be the first to take advantage. Every week there seems to be another headline: “Apple’s new thing!” or “ChatGPT update!” or even…
Read article →
AI lead scoring uses artificial intelligence to evaluate new leads before they reach your sales or marketing workflow so your team can focus on real prospects.
Read article →
It’s no secret that AI has changed the way we operate as marketers. Over the last couple of years, I’ve been deep in the trenches exploring what actually works—and what’s just hype. Let me save you some trial-and-error by sharing the hands-on lessons I’ve…
Read article →
Let’s face it: trying to “master AI” on top of an already jam-packed workweek can feel like standing at the base of a mountain with flip-flops and a daypack. Overwhelmed? Absolutely. But the good news? You don’t need to climb the whole mountain in one…
Read article →
AI is everywhere right now. We’re watching technological history unfold at breakneck speed—and if you’re anything like me, you’re probably wondering what it all means for your work, your life, and maybe even what it means to be human. As more and more…
Read article →