The AI-Driven Marketer archive
Practical systems, original perspectives, and useful experiments for marketers building in the age of AI.
Latest thinking
Page 21 of 23
When I first started thinking through what equipment was needed to create a video studio, it was a little overwhelming. There are a dozen categories of items to consider, hundreds of items in each category, and a thousand brands of all these things to…
Read article →When I first started building my own studio, I could hardly afford a few tin heat lamps to light my closet, let alone buy some furniture. Still, as time went on, and I had a little bit of extra cash, I found IKEA to be a treasure trove of lighting,…
Read article →About six weeks ago I began building my own DIY video studio to make it easier to vlog on a regular basis. While I’ve had a blast picking wall colors, painting, selecting the perfect gear, arranging the lighting, and learning about acoustics, there are…
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Dan’s verdict: I, Justine: An Analog Memoir is a worthwhile, fast read about iJustine’s early life online—not only her YouTube career. The photo-rich book is 228 pages, and the author-narrated audiobook can be finished in about four hours at 1.5× speed.
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Even though the vlog has been around for twenty years and, I would say, normalized over the last ten years, there still seems to be some confusion over the definition of what a “vlog” is. People often interchange the word with YouTuber, creator, video…
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Night vlogging works best when you plan around the light you actually have: use the widest practical aperture, keep shutter speed usable for motion, raise ISO only as far as your camera can tolerate, and add a small light when the scene is too dark.
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Disneyland currently prohibits selfie sticks, oversized tripods, and recording for unapproved commercial purposes. Personal filming may be permitted, but park staff retain discretion and rules can change, so check Disney’s current park rules before bringing recording gear.
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The safest way to vlog around a drive is to set up equipment only while parked, let a passenger handle recording, and keep the driver focused on the road. Recording while operating a vehicle can be dangerous and may violate state or local distracted-driving laws.
Read article →After running and gunning for all of my first YouTube videos I started to feel the need for my own mini studio. Making vlogs for my company became a lesson in how noisy the world is and how hard it was to find good light to use. “If only I had a nice…
Read article →White, black, and gray are the safest studio wall colors because they minimize unwanted color reflected onto the subject. White creates a bright, flexible room; black absorbs light for more control; gray offers a balanced middle ground. A permanent set can use other colors when the brand or mood calls for them.
Read article →A DIY video studio should solve three problems first: dependable light, controlled sound, and a background that supports the subject. These eight studio examples show how creators use desks, shelving, practical lights, wall treatments, monitors, props, and depth to make a small set distinctive.
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After making my first few YouTube videos I wondered how I could make the content more engaging. Luckily, making my own content gave me eyes to see what some of my favorite YouTuber channels were doing to make their videos more interesting and I thought I…
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