The AI-Driven Marketer archive
Practical systems, original perspectives, and useful experiments for marketers building in the age of AI.
Latest thinking
Page 21 of 22
Apr 2019
Disneyland currently prohibits selfie sticks, oversized tripods, and recording for unapproved commercial purposes. Personal filming may be permitted, but park staff retain discretion and rules can change, so check Disney’s current park rules before bringing recording gear.
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Apr 2019
The safest way to vlog around a drive is to set up equipment only while parked, let a passenger handle recording, and keep the driver focused on the road. Recording while operating a vehicle can be dangerous and may violate state or local distracted-driving laws.
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Apr 2019
After running and gunning for all of my first YouTube videos I started to feel the need for my own mini studio. Making vlogs for my company became a lesson in how noisy the world is and how hard it was to find good light to use. “If only I had a nice…
Read article →Apr 2019
White, black, and gray are the safest studio wall colors because they minimize unwanted color reflected onto the subject. White creates a bright, flexible room; black absorbs light for more control; gray offers a balanced middle ground. A permanent set can use other colors when the brand or mood calls for them.
Read article →Apr 2019
A DIY video studio should solve three problems first: dependable light, controlled sound, and a background that supports the subject. These eight studio examples show how creators use desks, shelving, practical lights, wall treatments, monitors, props, and depth to make a small set distinctive.
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Apr 2019
After making my first few YouTube videos I wondered how I could make the content more engaging. Luckily, making my own content gave me eyes to see what some of my favorite YouTuber channels were doing to make their videos more interesting and I thought I…
Read article →Apr 2019
Online vlogging is commonly traced to January 2, 2000, when Adam Kontras posted a short video alongside his personal blog about moving to Los Angeles. The format grew as broadband, video platforms, smartphones, and creator tools made publishing easier.
Read article →Nov 2018
Share ContentProvoke a ResponseEngage in the ConversationAcknowledge LoyaltyKeep Track
Read article →Nov 2018
The largest hurdle to digital marketing that I run into over and over again is creating good content. Whether it is for email newsletters, blogs, or twitter posts; most people (including myself) get stuck when it comes to make something other people will…
Read article →Nov 2018
In 2008, I started on a journey to learn digital marketing. This field of was so new that nobody knew what to call it early on. Digital marketers were called online marketers, internet marketers, e-strategists, digital ninjas, and variety of other creative…
Read article →Jan 2018
I felt like Bethany Global University needed a regular look at what was going on inside the campus. So in addition to starting a personal vlog to showcase more of Bethany from my perspective, but I am also ramping up BGU’s Instagram account as well.
Read article →Mar 2017
These are two words you rarely see together, yet it happens every day. From churches advertising John 3:16 on the local billboard to the televangelist preaching to the masses, Jesus is being made known through a modern means.
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