The AI-Driven Marketer archive
Practical systems, original perspectives, and useful experiments for marketers building in the age of AI.
Latest thinking
Page 16 of 29
An AI strategy connects a business objective to a measured workflow, a responsible owner, and adoption support so experiments can become useful operating systems.
Read article →In today’s rapidly evolving digital landscape, staying updated with the latest advancements in AI is crucial for marketing professionals. The integration of artificial intelligence in marketing strategies has transformed how businesses approach customer…
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Harrison Painter shares a practical view of AI adoption, from the role of a non-technical chief AI officer to the human creativity and emotional intelligence teams still need.
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The ChatGPT desktop app made it easier to speak a rough request, transcribe it, and get useful help without writing a long prompt first.
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Mark Fidelman and Dan Sanchez discuss the gap between AI hype and adoption, practical marketing workflows, and why human judgment and trust matter as synthetic media improves.
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A working taxonomy gives AI marketing structure. Categorize the work, test each area against business goals, and revise the map as the technology evolves and new capabilities emerge.
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Gen Furukawa and I discuss learning from practitioners, repurposing original content, using data analysis, and building a practical AI stack for small marketing teams.
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Use three student details inside a marketing automation workflow to let AI customize course lessons, examples, and applications without rewriting the whole course.
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Jim Laurain and I explore how AI-enhanced customer data can personalize distribution, offers, timing, and content using behavioral signals marketers already collect.
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If you’ve been experimenting with Custom GPTs, you’ve probably built something simple that handles a specific task. But what if I told you that’s just scratching the surface?
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Let’s be honest – most people’s first reaction to AI prompting is skepticism. “Couldn’t I just do this myself faster?”
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If you’ve been following my AI journey, you know I’ve been experimenting with different prompting methods to get better results from ChatGPT. But here’s the thing – I’ve been holding back on sharing one of my most powerful techniques.
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