The AI-Driven Marketer archive
Practical systems, original perspectives, and useful experiments for marketers building in the age of AI.
Latest thinking
Page 16 of 23
Growing an audience is a top priority for most companies, yet many of them continue to struggle with this endeavor. After consulting with dozens of businesses on audience growth, I’ve identified five major reasons why companies have a hard time expanding…
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I was 30 years old with a family of four and I already worked my dream job as a marketing director for a private college without a single degree. I had written that idea off of going back to college years ago because the cost and time to acquire the degree…
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When it comes to business growth, most companies aspire to expand their audience. It’s often embedded in their marketing plans and stands as the underlying purpose for their content marketing strategy. After all, we all know that you can either pay or beg…
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I was binging YouTube videos when I discovered two dudes explaining how to assess sites before you flipped them.
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Lately, I’ve been talking a lot about thought leadership, and at this point, I am hoping that two things are becoming clear:
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In the past year, I took a deep dive into thought leadership. I read all of the books. I interviewed the experts.
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One of my goals this past year has been to learn everything I can about thought leadership. As I’ve implemented what I’ve learned, I found that lots of people are facing the same problem:
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I’ve always been a fan of LinkedIn but 16 months ago I was like most people on the platform with just over 500 connections, no posts, and only a trickle of engagement.
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Somebody asked me in a DM on LinkedIn yesterday: “Do you have any tips for someone from a non-business/quantitative major trying to break into marketing?”
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Welcome back. This is Dan Sanchez, and I am here again to tell you that I am pivoting the podcast man. It has gone through a couple of iterations now. It started as a non profit growth where I was going to be talking about nonprofit marketing tactics with…
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Dan read and compared the thought-leadership books he could find to see where their advice overlaps and where each contributes something distinct. This guide is a first-hand reading list and comparison, not a list assembled from publisher summaries.
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“In the past, censorship worked by blocking the flow of information. In the twenty-first century, censorship works by flooding people with irrelevant information. Information is no longer power. Today, having power means knowing what to ignore”
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