The AI-Driven Marketer archive
Practical systems, original perspectives, and useful experiments for marketers building in the age of AI.
Latest thinking
Page 11 of 23
As AI continues to dominate conversations in marketing circles, there’s a critical tension developing between early adopters and more cautious enterprise players. While solopreneurs and small agencies have quickly embraced AI tools with minimal risk,…
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If you’re already familiar with crafting super prompts for your AI tools but you’re still not seeing top-notch results, you might need to add a bit more structure. Today, I’ll introduce you to the STEP method, a powerful approach I’ve created to maximize…
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Mastering prompting might initially seem like a mundane task—something easy to overlook—but it’s genuinely the most critical skill you’ll need to leverage AI effectively in your marketing strategies. Whether you’re creating personalized emails,…
Read article →In this episode, Dan Sanchez dives into the vital fundamentals of AI in marketing, focusing squarely on the art of prompt engineering to elevate your AI interactions. He breaks down ‘super prompts’—a method to elicit more precise and useful outputs from AI…
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In this episode of Ai Driven Marketer, Danchez is joined by Saar Ben-Attar, founder of Ascent Growth Partners, to explore the transformative impact of AI in strategic planning and future scenario building. They dive into the origins of Saar’s unique…
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In this episode, Dan Sanchez talks about the transformative power of AI in graphic design, sharing his journey from being a “B-minus” designer to utilizing AI tools to upscale his skills. With first-hand experience, Dan demonstrates how AI, particularly…
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I recently had a fascinating conversation with Andre Yee, founder of Tiga AI and former CEO of Triblio, about where AI is heading in the marketing and sales space. Having built and sold multiple successful marketing technology companies, Andre has a unique…
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The AI marketing journey is about learning to direct AI tools, redesign workflows, and become more valuable as marketing work changes.
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In this episode, Dan Sanchez is joined by Marc Angelos, a seasoned entrepreneur and content marketer, to delve into the aerial view of artificial intelligence in the marketing realm. They tackle the inherent complexity of AI, misconceptions held by company…
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I recently sat down with Courtney Baker for a fascinating discussion about one of the most pressing questions facing businesses today: who should own AI within an organization?
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I recently sat down with Josh Nielsen, founder of Zencastr, to talk about how AI is revolutionizing podcast production. What started as a technical discussion about podcast tools quickly evolved into a fascinating conversation about the future of content…
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I recently launched a new experimental show format with my friend Marc Angelos called “AI in the Sky.” Our goal is simple: in a world where AI seems to be looming over everything like an ominous cloud (hence the name), we want to make these developments…
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