The AI-Driven Marketer archive
Practical systems, original perspectives, and useful experiments for marketers building in the age of AI.
Latest thinking
Page 28 of 29
In 2008, I started on a journey to learn digital marketing. This field of was so new that nobody knew what to call it early on. Digital marketers were called online marketers, internet marketers, e-strategists, digital ninjas, and variety of other creative…
Read article →I felt like Bethany Global University needed a regular look at what was going on inside the campus. So in addition to starting a personal vlog to showcase more of Bethany from my perspective, but I am also ramping up BGU’s Instagram account as well.
Read article →These are two words you rarely see together, yet it happens every day. From churches advertising John 3:16 on the local billboard to the televangelist preaching to the masses, Jesus is being made known through a modern means.
Read article →Last week, I started a journey to improve my writing skills and after reading through 3 classics on the subject (Elements of Style, Writing That Works, and On Writing Well) I have developed a beginning framework to learn. The breadth of the english…
Read article →As a marketer, I have missed the mark. Being able to write well is the trademark of a great marketer; which I aspire to be. It is the one subject I wish I would have tried a little harder in while in High School, though I will admit that much of that class…
Read article →This is one of the few books on my shelf that I come back to over and over again. In the 4-Hour Workweek, Tim Ferris capture fresh ideas about job management and business development that only become more helpful to me as I progress in my career. Tim puts…
Read article →Lester Wunderman is the marketing genius who invented the idea of direct marketing which is the idea that marketing should always have a call to action that is measurable and therefore can be held accountable. While Being Direct is Wundermans’s biography,…
Read article →Today is a bittersweet day as I clean out my desk drawers and say my final goodbyes to this incredible team I have worked alongside. Only a year and a half ago I announced that my family was moving here to work at the startup Mercury 11 with Andy Murray…
Read article →If you want a website that gets results, you don’t have to hire a web designer to do it. You don’t even need to figure out how to set up your own web host.
Read article →Gone are days when a man is excited by an advertisement for a product, finds it in the store, and buys it. Or, at least there are now a few more steps to the process. The path to purchase for the modern man or woman may look more like this: George sees an…
Read article →Over a year ago I published my bucket list of 100 things to do, places to go/live, and more. After a year, I have accomplished two list items and now I am picking out a few more for this year.
Read article →A month ago I got hacked. My personal websites as well as most of the client websites I manager.
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