Who “Owns” AI In a Company? #LeadAi

In this episode, Dan Sanchez has Courtney Baker back to navigate the evolving landscape of AI. This time they talk about who should own AI in a company, the necessity for both bottom-up adoption and top-down strategic deployment, and the critical importance of data-driven decision-making. They entertain game-changing AI versus everyday AI, the budding idea of a dedicated Chief AI Officer, and the challenges big companies face in AI project failure rates.


00:00 AI perceptions as technology project with concerns. Analogies: Internet, remote work, technology dependence.

05:26 Leaders consider ownership and impact across departments.

08:44 Organizations exploring AI for managing knowledge.

11:52 Executives use KPIs to leverage AI experimentation.

15:59 Marketing leader’s need to collaborate for success.

17:13 Discussion on hiring AI technologist and implications.

21:10 AI replacing roles without hands-on experience.

26:44 Differentiating intelligent automation from human-like AI.

29:04 Maximizing potential and responsibility in leadership moments.

30:55 Leveraging data is key for strategic choices.

34:05 Lead marketing efforts, involve others for success.

Dan Sanchez, MBA

Dan Sanchez is a marketing director, co-host of the B2B Growth show, and blogger. He holds a Masters in Business Administration (MBA) and BS in Marketing Management from Western Governors University. Learn more about Dan »

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