AI Has Changed the Way I Design Logos – Here’s The Process

In this episode, Dan Sanchez talks about the transformative power of AI in graphic design, sharing his journey from being a “B-minus” designer to utilizing AI tools to upscale his skills. With first-hand experience, Dan demonstrates how AI, particularly with tools like mid-journey, can drastically enhance a marketer’s ability to quickly conceive high-quality design concepts, as he walks us through the creation of a logo project for Keys Chiropractic. Discover Dan’s insights on the synergy of AI with existing design savvy and how this combination can elevate the creative process for marketers everywhere. Tune in to unlock the potential of AI in your branding and design efforts.


00:00 AI helps improve design skills, aiding speed.

03:35 Logo influenced by pine tree and badges.

06:44 Turning raster images into vector graphics in Illustrator.

10:16 Master design skills for faster, better results.

Dan Sanchez, MBA

Dan Sanchez is a marketing director, co-host of the B2B Growth show, and blogger. He holds a Masters in Business Administration (MBA) and BS in Marketing Management from Western Governors University. Learn more about Dan »

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