Marketer’s Guide to Advanced Prompt Engineering – AI Fundamentals Course Part 1

In this episode, Dan Sanchez dives into the vital fundamentals of AI in marketing, focusing squarely on the art of prompt engineering to elevate your AI interactions. He breaks down ‘super prompts’—a method to elicit more precise and useful outputs from AI tools, essential for any marketer looking to leverage AI effectively. Whether it’s enhancing personalizations in email campaigns or setting up robust automations, mastering these basics is crucial. Tune in to discover how to formulate super prompts that will transform your AI from a basic assistant into a powerhouse tool. This is your starting line for better AI execution, so don’t miss out!


00:00 Repetition of fundamentals leads to higher skills.

05:40 Large language models use complex word relationships.

08:31 Utilize AI to enhance social media content.

11:02 Key strategies for achieving outstanding results outlined.

13:42 Providing specific content for LinkedIn blog post.

19:29 Instructions: Write in short, attention-grabbing style.

21:32 Experiment with prompts, learn from failures, improve.

Dan Sanchez, MBA

Dan Sanchez is a marketing director, co-host of the B2B Growth show, and blogger. He holds a Masters in Business Administration (MBA) and BS in Marketing Management from Western Governors University. Learn more about Dan »

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