Vision to Results: Crafting an AI Strategy that Delivers w/Geoff Livingston

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Geoff Livingston about the competitive edge of embracing AI in marketing to accelerate go-to-market efforts and enhance customer profiles. They delve into practical case studies, such as Vanguard’s success with unified customer data, and discuss the challenges of using unstructured data with tools like chat GPT. Geoff shares strategies for AI-driven training, the potential of hyper-personalization in various fields, and the significant role of organizational alignment when implementing AI. Tune in for insights on crafting compelling AI strategies and how early adoption can transform your marketing effectiveness.


05:49 Challenges and opportunities in marketing with AI.

08:51 Revenue goal, lead gen, market problems, scale.

12:26 AI tools can save time in writing.

14:41 Creating staged photo of CEO fixing a bus.

17:24 AI model, experimentation, use case framework, problem-solving.

22:18 AIs as probability engines, crucial for future.

24:29 Early adoption of AI gives competitive advantage.

27:03 Train for AI to transform business operations.

32:34 Hallucinations occur due to lack of information.

33:56 Microsoft Copilot aims to revolutionize data access.

37:22 AI needs specific and clear prompt guidance.

40:47 Team dynamics influence idea generation and prioritization.

45:17 Addicted to personal and educational YouTube content.

47:02 Grown-ups rediscovering childhood hobbies, like Pokemon cards.

Dan Sanchez, MBA

Dan Sanchez is a marketing director, co-host of the B2B Growth show, and blogger. He holds a Masters in Business Administration (MBA) and BS in Marketing Management from Western Governors University. Learn more about Dan »

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