OpenAI's Shipmas, Gemini 2.0 Launch, and AI Education #BotBros
Rapid model releases make AI fluency a hands-on skill. Learn by testing tools, comparing their strengths, and building small projects instead of waiting for a perfect course.
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Learn AI by building with the pieces in front of you
AI changes too quickly for a static course to be the whole answer. During this conversation, new models, agents, image tools, and context windows were arriving in rapid succession. The practical response is to learn by using the tools, comparing their strengths, and making small things that matter to you.
The Lego analogy captures the adoption gap. Innovators see a box of colorful bricks and ask what they can build. Most people wait for a finished set with instructions. Both approaches are understandable, but the person who learns to assemble the bricks gains an advantage before the packaged use cases reach everyone else.
Match the model to the work
Different tools have different strengths. A large context window is useful for a long survey or a book-sized source. One model may be better at natural conversation, another at reasoning, and another at research. The point is not to pick a single winner forever. It is to know which tool fits the task and to notice where the limits are.
That fluency comes from projects. My AI music experiments made the learning concrete: he started with an idea, used a model to help develop it, and then worked through publishing the result. The project was not a course credential. It was a way to build the muscles of prompting, editing, evaluating, and shipping.
Use social learning, then verify it yourself
The poll discussed in the episode found social media ahead of YouTube as a reported learning source, with podcasts, newsletters, and courses also in the mix. Those channels are useful for discovering what is possible. Demonstrations can give you a shortcut to a workflow you would not have imagined. But a tip becomes knowledge only after you try it against your own problem.
Formal education moves slowly because it has to rely on established research and material that can be documented. AI tools change faster than textbooks. That does not make school useless. It means current capability often comes from getting your hands dirty and testing the tool in real work.
Build a small personal stack
You do not need every subscription. Start with the tools that support your actual workflow, then add another when it solves a clear limitation. AI becomes valuable when it becomes smooth inside the work you already do, whether that is writing, design, research, automation, or publishing.
The goal is not to chase every announcement from OpenAI, Google, or another lab. It is to become the kind of marketer who can hear about a new capability, test it quickly, and decide where it belongs. Build something small, learn what broke, and repeat. The hands-on loop will prepare you better than waiting for someone to package the future for you.
In this AI marketing podcast episode, Dan Sanchez discusses with cohost Travis Sanchez the transformative potential of attaching files like text documents and Excel sheets to projects, likening it to customizing GPTs for specific tasks. They delve into ChatGPT's expansion into document management, Google's recent Gemini update with new photo manipulation functions, and the fast-paced advancements making real-time art direction and voice/visual edits a reality. From managing projects and campaigns to speculating on upcoming AI releases, this episode sheds light on practical applications and the future landscape of AI in marketing. Tune in to explore how these innovations can enhance your marketing strategies and operations.
Timestamps:
03:34 Fine-tune models for customized developer solutions.
09:34 Gaining value by temporarily using unique services.
11:40 Custom GPT automates podcast transcript to blog post.
15:28 Project involves using Chat GPT while shopping.
19:24 Summarizing conversations for efficient project management.
21:13 Exploring project management and communication efficiencies.
24:25 Designers worry: advanced AI can replace them.
29:01 Vet sources, verify, Gemini developments, Google's ecosystem.
31:35 Founder returns to focus on AI initiative.
35:30 Sam Altman: Chatbots to AGI is a process.
38:35 Predictive conversations steer companies, could be awesome.
42:16 Real learning happens through practical experience.
45:28 WGU partners with Google, HubSpot for certifications.
47:46 Prefer ChatGPT; Claude clunky, reasoning weaker.
welcome back to the AI driver marketer bot bro Series where we turn the AI hype into help this week we're talking a lot about open AI because it's been the 12 Days of Christmas or ship Miss as they've been saying it over there and dang they released a lot of stuff over the last couple of days and uh we got some exciting announcements from Google at Gemini too in fact it's really sad it's really sad just just to have a marketing moment Google released some freaking Stellar stuff yesterday like really cool stuff totally overshadowed by open ai's announcement about the Santa voice and their other feature we'll get into that in the second but it was just really sad because I'm like yeah you know you're the category King when you have like a semi like a a little tiny update and it overshadows your competitor like huge big announcement of everything alog together it's wild go Santa Claus I feel like everybody who's not on the chat GPT bandwagon is like team Pepsi and everybody else is team Coke but man team Pepsi always fights hard don't they yeah they're swinging right now oh yeah man they're mad and the Claude team man the Claude team is so passionate like people who love Claude they're just like no Claude is better I swear I swear I'm like I don't care I I don't hear anyone at least in my circles talk about Claude they only talk about open AI it's the people who really love Claude are generally like deeper into AI so they're actually paying for multiple models like I feel like I'm one of the few AI people who are digging a lot into Ai and don't have a CLA subscription for some reason and the people who are like writers that aren't so romantic about writing that they're not using AI so they like the writing better from Claude like lots of copywriters people are really heavy into copywriting like are particular about Claude and here's that update I'm on a live right now buddy my kids want me to grade their their ginger head competition which I will be using Santa ear later but uh I'll have to come out a little later it's fun to do this on a live I knew that was gonna happen live I'm like there's nothing I can do about it see you bud I have I I'm excited to talk about it I'm glad that Interruption happen because I have I'm like I'm gonna be using an AI tool to grade this thing so but I'll I'll come back around that when we get to that day how do you feel about the whole open AI thing the 12 Days of Christmas thing they've been been doing honestly ly people love seasonal things so the fact that they're pairing it with this probably the most popular seasonal time in America at least for Christmas it's pretty ingenious so people are sticking around to see what's being released every single day I'm impressed that it's 12 days that's a lot like you have to be swinging a lot with some good stuff for it to be 12 days long three days five days but 12 dang some of them it's funny when they announced it they're like yeah some of these are going to be big gifts some of these are going to be stocking stuffers I'm like okay some going to be little announcements uh Wednesday was definitely a little announcement we'll come back to that but everything else I'm like I don't know as a frequent g chat GPT user right these are all a big deal to me like all of them I'm like I love them all uh but let's let's dive into it we'll break it down day by day uh last week we talked about they kicked it off with the 01 and we were recording Friday morning this time we moved to Friday afternoon so we can get a fuller range of what they did so we talked about 01 preview very cool but that Friday they rolled out one of the stocking stuffers in my opinion because it's for developers the ability to fine-tune models on the back end for their a when when developers were working with the API and working open AI into their own tools which a lot of people have actually asked me like Dan how do we how do we is it better to like how do we build a custom thing to act like me to be like a consultant or whatever the heck it is and actually I'm like well you could build a custom GPT but what you're actually wanting is fine-tuning it's actually training it on lots of data over and over again and giving it feedback and saying No this not that that not this until it becomes kind of a customized version of chat GPT that's more in tune with your recommendations and model and process you have to hire a Dev to be able to do that for you but it's out there for marketers who want to be able to build something like that like a customized chatbot that's knowledgeable about all your work really well not just because you've loaded up a couple of docks that's available apparently it's now easier and faster to do that so cool if you want to dive in that deep I'm not even close I I feel like most people don't even take advantage of like the little things that are that are there right now true uh Monday SAR came out which unless you've been under a rock you've heard about that one because they're still talking about it yeah sore is a big deal and for those listening that still haven't heard about it it's the open AI generative I guess it's not generative it's just video creation from prompt yes generative oh great gener as how I understand generative to be oh good I was like do I understand the word generative yeah it's it is generative um I think I was thinking Photoshop generative Phil but that comes from a pre-existing video so but yeah I guess it's generative Phil from prompt so it's exciting it's a because obviously like Sora is still like the best when it comes to producing videos obviously it's not people are I find that a lot of people are saying like oh it's no good look at this shot of a gymnast trying to do backflips and that heads and arms are exchanging all the time the head can't can't figure out which way he's turning every time someone walks the left the right and the left leg kind of swap oddly like there's these little weird Oddities about it but I'm like yeah but guys this wasn't even on the radar a year ago you gotta think stop thinking about where it's at now and stop think start thinking about where it's come from in such a short amount of time prepare yourself I saw a video about eight months ago that showed you know someone saying do you guys remember what AI video looked like in 2001 it was just like smooshed fa nothing was even close to realistic looking garbage back it's terrible and now it's like uh how fast do we get from that to this and how much F where are we going to be at in a year or two it's it's yeah mind-blowing actually think it's good enough for a lot of little things a lot of little b-roll Clips I I did a project with music recently and uploaded I was using Runway Sora wasn't out but I'm excited to do this exact thing with Sora is you can upload a photo of something some kind of branding element and just try to animate it and give it a little prompt uplo like we have a little character for AI driven marketer you know it's like a look it's like a human with a t vintage TV head and like a face on it or something we calling it glitch do we lock it down are we going with we have it we're still debating the name on this thing it's either glitch or uh Telemark is the other name in the running if DM me let me know which one you like better and then we can actually move forward with that and call that thing something but I can't wait to upload it to uh Sora and start animating it a little bit just subtle little animations that you can stick as little little fun things uh then you can take animations and turn them into gifts through like little web little web tools and stuff and you can stick them all over the place they're really fun you can upload old paintings and all of a sudden illustrate them and you have this really cool looking thing and because it's not even trying to be like Photo realistic or video realistic it's a painting that's moving it has this thing I'm like you know how much it costs to use that like higher Motion Graphics artists and like just to animate a painting to make it look like the painting's moving or something I'm like oh man can't wait so I'm gonna be playing around with this a lot next year to do a bunch of little video things so Sora is a welcome addition do you think do you think it's worth it for Pro for what I'm doing right now I don't see a use case for pro but I can see uh I don't know I guess higher end professional Someone Like You specifically if I got back into a a marketing role I would convince the company organization to pay pay for it for sure I might go for it you know why I really want Pro is because it come the chat GPT Pro it's $200 a month if you haven't heard which gets 01 Pro which was like how how's that worth it a lot of people are swearing by it though um but you also get access to Sora in 1080P all of us plus users only get in 720 which is like dang it still I'll take what I can get because the fact I didn't have to raise prices on plus which is just like thank you because they could have I mean could have raised it to $30 a month and I would have been like makes sense it's a whole lot more processing but they gave it to us at least 720p in 5 seconds but in Pro you could do 1080p at like 10 seconds or something like that dang which is pretty cool and you also get unlimited uh advanced voice mode I would love to have like chat GPT advanced voice mode be a co-host of the show and just like every once in a while and be like what do you think chat chat just respond come on that would be fun especially if you like pre-programmed it in fact if we didn't make it chat gbt but we made it glitch or uh that would be great and it was just every once in a while and it comes in with like a kind of quirky personality oh yeah it's going to be a thing this year it's it's probably going to happen but I'd have to be paying $200 a month to have access to that thing but I'm as a marketer I'm trying to think of like how would you utilize this in order to get to make it worthwhile that unlimited thing kind of makes it worth it and the Sora if you're doing a lot of video I can't imagine I'm G to use Sora that much because I'm not even using AI video much now but I can imagine paying for it for one month generating a bunch of assets and then stoping that's probably where it's worth it because it can generate stuff that you just can't get elsewhere and even though you have to run like like a hundred generations to get the thing you want it's probably still worth it just for a few core assets that you can use for intros outros I'm like H probably be pretty good uh on Tuesday they announced canvas was now they improved some they gave canvas that that feature where you can make a dock in chat GPT they gave it some upgrades you can now do like AI comments or something wow which is kind of helpful and they they made a they made it more reliable for code like you could turn it on to code mode you could even run code into it to some degree it's better for debugging code and all that kind of stuff so if you're into code I do enough code that like every once in a while I've definitely put my code into like a find the bug engine which most mostly was bad but chat uh ai's gotten better at that so that slightly helpful the thing that I was so excited about is they finally put canvas into custom gpts because I've been bouncing around between custom gpts 01 pre like 01 preview and then the canvas mode I was like come on these all got to come together now they're all together you can run your C GPT with all the information access the reasoning model within it when you need it and then turn turn whatever you're doing into a canvas you can even inut instructions in your custom GPT to be like hey at this step turn this part into a canvas which is just so nice be good for digital marketers in the terms of social media if they're trying to Output some graphics huh well like even if you have a process to take a podcast transcript and turn it into a blog post like I do now you can build a custom GPT that like every time you open up this this custom GPT and just paste in transcript say no it's like oh here's a trans skp let's do step one step one is identify who the speakers are step two is turn this into a blog post here with using this these style guides and this attached writing style and oh here's an example from the last one and we're going to turn that into a canvas bam okay now we're g to move on to the next step and create the show notes in a separate canvas you know it's just nice because it can start making all your docs all you have to do is sit there p and just like sip some coffee while it goes to work and then you can come in and start editing that was Tuesday for open AI it was canvas now available and everything actually integrated I was like that's the thing that was on my wish list of course Wednesday came around and that was more of a stocking stuffer with the Apple intelligence that was like Yan what yeah I don't kind of explain that to me because I know Apple intelligence was already using chat GPT integrated but then what what what what did open AI have to announce the big difference I'll just show you on my phone I'm going to instead of doing a a short press on the button to get the normal camera I'm gonna start it over here I'm G to do a long press get back in the camera and it opens up to something different now if I come over here to ask this photo has now been sent to chat GPT and I can it's say this book this bookshelf features a colorful coordinated arrangement in a books creating aesthetically pleasing gradient from red to blue the top shelf and it's kind of describing the picture but you can interact with the photo I I used it it was helpful last night because uh I was cooking some gingerbread stuff with SAA and it was crumbling before we needed to like mold it into the shapes for the house and so I didn't know what to do so I took a picture of the ingredients list with this feature and I was like Hey we're baking we're making gingerbread and it's crumbly here's what here's the directions we followed okay where did we go wrong and what can we do to fix it from crumbling and it read the instructions and started giving me feedback and then I clicked the button it opened up into chat GPT so it was a quick way to like take a picture of something and start interacting with chat GPT essentially but like I could have taken a picture and then uploaded to chat chat GPT it just saved me a few extra steps now that it's more native in apple I guess do you know if you can make the action button which was on the models yeah but I have that already mapped to Advanced voice and now so that's what I did but now like moving on from the Apple Intelligence on W Wednesday Thursday was a bigger deal not because it was something new I mean they launched the Santa voice which was it's just cute you do that with kids their freaking Minds I certainly had a fun conversation with Santa last night while I was baking some gingerbread houses just for funsies but the the cool part is we now have uh available the feature they demoed back back in June where you can now talk to the advanced voice while it can see through the camera which is now really getting to her level right because now it see yeah someone's gonna jailbreak that sucker and like have a whole relationship with it I was using it this morning with the Santa Claus app and I just put it on the Christmas tree and Santa was like oh what a wonderful Christmas tree and I didn't even say anything I just put it on the Christmas tree and it started talking and I asked it do will you remember faces and it said absolutely absolutely I will remember everyone's face there's Joel there's so that was kind of like uh that's wild so this this is going to be interesting I actually have a project coming up uh for social media examiner that I can't talk about hasn't even been approved yet so I can't I can't say what it is but it's going to have me probably in like a shopping situation where I'm G to have to be ideating as I'm walking through aisles and I could see using this for it as I'm going to be scanning through aisles and probably have the air air in so somebody thinks I'm literally just having a conversation with the person but I'm actually going to be having a conversation with chat GP as I'm going down the aisle being like well what about this item well what about this item what do you think about this well how about I'm like literally having a conversation with chat gbt this is going to be something I'm gonna be doing soon where this feature is going to be really helpful because I can have live dialogues with things as if it's a person with me it's very her type of thing yeah as this creative brainstorming thing on the go as they can see what I can see and even more excited is it to be able to see your screen so you can have a dialogue with it as what you're seeing maybe designing maybe with copy like because it can read it I even tested it out just showing a I was using my phone and it was seeing some brainstorming activity it's like oh are you working on a social media campaign I'm like yes you know because it was reading what I had on the screen so I think this really opens up it's like assistant ability It's ability to assist you in things to have dialogues so you don't have to like go back and forth and text you can actually be focused on this other thing now wow um the funny thing is it like totally overshadows the dumb Apple intelligence thing because like why would I why would I take a picture of it just open up advanced voice mode switch over to video and like literally have a conversation about the thing yeah it's more discreet to take a picture and just go to chat mode but I mean come on I'm gonna be talking to the thing more in the future what's with this partnership with apple and chachy BT is there like a formal agreement with them or yeah there is they totally have a formal agreement everybody was suspecting it back when they announced it back in when Apple announced it in July or whatever no they have a big formal partnership over this thing because app everybody was caught behind on this thing in open AI it's like that's why Microsoft has invested like billions of dollars in open AI now Apple's probably investing billions of dollars in I don't think they've invested it but they've probably they've probably given him a lot of money less of an investment more of just like I don't know maybe they have I don't know what their deal looks like I think they've been more secretive about that because it's Apple but yeah Apple's working on its AI but it's rudimentary compared to open AI but it's it's better than what Siri was before but dang Siri's finally caught up to what Google was at with its voice model maybe two years ago you're making all Android users go we always say this Apple's 10 years behind and they think they introduced the new technology category King same thing over and over again sorry Apple beat you to it and they haven't screwed up Roly enough for you for them not to be the smartphone King it's true is what it is so Thursday big but today today was fun today I still really haven't even had a chance to play with it because they just announced it hasn't rolled out to my account even though it's actively being rolled out now is projects projects and I know we were just talking before we went live and we I know you haven't had a chance to see what the projects were so let me just it to I think it was stolen from Claud but again I don't pay for Claud so I wouldn't know but there is a projects in Claude but essentially it's it's it's almost like a folder system which we're all like yes thank you folders in chat GPT to keep track of all your conversations but it's more than folders because now within a particular folder or project you can group a bunch of conversations together and it knows what's happened taking place in different all the previous conversations versus just one one conversation finally because obviously like you can only push a conversation so far sometimes but often times I will even end a conversation saying hey can you write a summary for another AI of this conversation of where we're at because there's too much irrelevant stuff here or I need to transfer it over for a different feature or I just need a fresh start for whatever reason there's many times where I need I need to know what's happened in other conversations so I have to paste it over but now you could just have one project with multiple conversations driving multiple components of a project to do it you can instructions like in a little window kind of you know you have like in uh your personalized settings you can set custom instructions in your personalized settings across the whole account you could do that for the project so the project has the right information you can also attach files to a particular project whether it's a text Doc or a word doc or an Excel sheet or something so it's kind of like a custom GPT but now you can have like a in a way like gpts within a GPT to be working for you I'm not actually sure if you can access a custom GPT in this files thing I hope you can so you can kind of mix and match if you need to because I could see like having a custom GPT that specializes in naming things and a custom GPT that specializes in maybe your company brand and you you're you have a conversation there and then you start a new conversation that's been privy to those different the naming stuff and the things you know what I'm saying so like I could really see this being like a really a big workflow Game Changer maybe I'm using I'm using it I'm already using it in this way where I'm like referencing chats back and forth and I just have to copy and paste so for me it's very intuitive a lot of people have been complaining that uh No No One's Gonna know how to use this but I don't know do you see yourself using this I was trying to think through applications of what and how I could use this I was thinking of my wife and I have just been thinking about man if we bought a business what would that look like and so I was trying to figure out how to utilize projects you know and projects that I've managed before for when it comes to a marketing campaign an endof year fundraising campaign like okay how would I utilize conversations that maybe even happened over Zoom taking the transcript and just keeping it in the project folder for chat BT so that when I need to go reference something whether maybe from conflict it's like hey did you actually say that and then we can go look at the transcript and chat he can find that immediately yeah because there's so many things that it's a he said she said game that is a more negative way to think about it but also on positive like hey when were the dates chat TBT what were the dates again and then I don't have to wait a day or two for the email to get answered all that stuff so that was my first processing of how the projects could have been utilized when I was managing huge campaigns so yeah in the future I'm sure I would I would utilize it it's I want to swing back around to this idea of chat GPT creeping up into like essentially a docs space because I think that's where it's going it's starting to set infrastructure to essentially compete with like a Google workspace or something like that let's swing back around that because I want to cover the Gemini Gemini also launched yesterday a major update and I haven't even there's so many bullet points because they went all in on one unlike chat gbt which I think smartly is sprink breaking it up into multiple days and letting each one hit individually it's having a bigger impact and it's allowing me time to really think through all the little things because you know if you announced like 20 different things like chances are you're going to remember the two and forget about some of the little ones that were actually really cool this way you're they're giving it some Breathing Room between these little updates and breaking it down but Google Google didn't do it that way Google did it the more traditional way of just like launch day we're gonna announce everything I actually only have three things that I even know they updated I actually think there's like a list of 12 like or more like there's a lot of big things they announced but even some of the ones that were really cool that I just saw on X people posting about it because again it's over totally overshadowed by chat gbt which is what I'm paying attention to because that's what I use you can now upload photos to Gemini and be like hey I saw a use case where someone's like took a like an old car that was like a little Coupe like a vintage one turned this into a convertible and it did and it looked like somebody had Photoshopped it because it looked like that it was the same car same position but the coup part had been taken out the wall restored behind it and it looked like someone had done a Content aware fill gotten rid of the top and like actually prompted it prompted it off wow but just through like as if you were working with Dolly like it was super intuitive wow I saw a bunch of little use cases of people saying like hey get rid of that blanket off the couch hey can you remove this thing from it and it was intuitive it found the thing and did the action oh I was like oh my gosh so much like like stuff like if that continues to develop down that way you're like yeah rest in peace Photoshop like imagine we're getting to the point where it's like mix Advance voice mode in that you're just going to be having conversations with your design yeah like it's it's almost like a marketer like graphic designers should be scared out of their minds because now you can just if you know how to Art direct which is now the new skill knowing what you want and how you want it to look you'd be like um this is looking a little rudimentary can we class it up a little bit with by making the fonts a little bit more Timeless maybe maybe pick a serif instead of a sand serif and uh let's let's modif let's mute the colors a little bit to make it a little to M to bring some classiness to it wow like it'll be like a digital designer and it'll just be like okay that's a little bit better okay no let's make the contrast a little bit more sorry you know you could just go back and forth and just art direct live with it and it just does the thing can you imagine that no dude that is just round around the corner because right now it's not good with text and stuff but dang like we won't even need editable tools because it'll just make the thing right like I I really think we'll be looking at something like that but it's maybe a little rudimentary maybe a little glitchy but almost there maybe this time next year like all the right Tech is kind of sitting there and with the advanced voice mode and this like really intricate like thing could come together shoot it might be sooner than that I always keep thinking like things are going to take longer and they're coming faster than I even think so I think next year would be really fast but dude like we still have five more days of open AI launching stuff so I'm like I don't know they've been quiet on the image front for a while like yeah it might be next week I was thinking of like photographers who shoot weddings maybe not WD wedings but even like personal Family Photos so now you could just say you take one family photo and plug in that photo and say hey I need about 200 other photos with similar backdrops but different locations different poses sitting on the ground or whatever and they basically just create your family in a myriad of shots from one crappy photo say I want it shot from a Canon or a Sony and then it just makes your whole I'm like does that make sense where yeah it totally makes sense but it just it just felt funny to think about family photos that aren't real I I I know you were saying it I'm like yes but I don't know if I would do that maybe in like little fixing cases like you take 20 photos and nobody smiled and like like everybody wasn't like there was always somebody with a bad face in one I'm like okay fix that person's face to look more like one of the nicer pictures and go back through or even just fix the one face and make them smile or like you miss the one person because they were the one taking the photo just photoshops them in from a reference photo like I've I've literally photo I a lady asked me to do this in my church recently and she's like can you photoshop my grandson in he was supposed to be there but he wasn't but we have a photo of him in a similar field and I I was like sure and I it it took me like an hour of like you know fine-tuning it the shadows and it looked good but like it took me an hour to do it like that that makes sense but like for a marketing campaign it makes sense like okay I love this family I want a whole Pro I want a whole shot with them and the product all the different angles I don't care I'm not romantic about it but like from a family perspective I'm like me holding a baby and having a fun moment never happened dude that's gonna screw with people if we actually start doing that we're like looking back on like our childhood like think about how many of your memories are reconstructed because there was a video taken of that time yes yes and so therefore you have a more accurate picture of what happened then but it's only it's only because you've been able to see the video and photos of the thing and therefore you're not even sure how much of it is your own memory versus the photo or video you've seen it's like a mash up in your mind and your mind kind of makes it real like that's gonna screw with people it's probably gonna screw with us this probably gonna happen in our lifetime so I know we're getting like way off the track of marketing but you know it's fun for the little rabbit holes you go down with these things H so that was one thing the photo editing ability in Gemini is now like next level uh they launched live sharing so I'm expecting chat GPT is rolling this out too but now you can share your screen and actually talk through things yeah in Gemini they also did chbt though yeah but it's like I haven't been I haven't I don't have access to it so Gemini is now doing it oh and and the thing people are really getting crazy about is this idea that it can do deep research essentially Gemini can search the web I mean it's Google but actually ay reasoning to it and actually do deep research actually like vet The Source pull from credible places verify if it's true or reasonable and actually compile well documented outlined and sourced ideas if you ask for harder questions which I'm like oh that's starting to get good you know I I think Jim and I probably I I probably actually miss some of the big things that Jim and I launched I know there was a lot of things I'm still digging into it uh I've been trying to keep up with open AI stuff and play with it and also like I have a big to-do like dive deep into Gemini and figure that out by the end of the year but who knows it's hard to keep track of every change because they're coming so fast right I think the big conversation becomes Jim and I have had my eyes on for a while because Google's an ecosystem especially a work ecosystem with docs and like all the YouTube stuff and Gmail like it's in I chat and meetings and so many different things and it makes sense that like every company is gon to have like a base I think needs to have like a base AI they use that can share custom gbts with or gems they come in Gemini and it just makes sense that like Microsoft co-pilot and Gemini are the ones that will be that chat GPT doesn't have access to all the files for it to be like a true collaborator across right all the different information and that's a problem for chat GPT yet it looks like chat gpt's with this projects thing and the the canvas thing is starting to head into this place where they might want to start competing with Gemini a lot of people are speculating that this is what is making their relationship with Microsoft a little bit more contentious because it's getting out of the AI space and getting more into like the office work space wow we'll see what happens but I'm here for it and is there any talks about meta and what they're trying to do with AI when they launch a new model it usually gets mentioned in the newsletters that I read like oh M have launched a new model it's so cool look it caught up to this part of chat GPT and then it's crickets nobody uses it I gotta imagine someone's crushing it with it because it's like the best open source model on the market I know it's I know Facebook is change or meta is changing its perception in the market because everybody like hated them for a while so they it's definitely wining the back their perceived right coolness and credibility amongst all the tech companies but other than that I don't know anybody using it I know they're using it for all their internal products but I mean even Amazon do you know I just found out Jeff Bezos is back in Amazon but he's not not as the CEO he's doing he's spending like 90% of his time taking over all the AI projects internally really yeah I'm like there you go because he left he's like uh I'm gonna go work on the space stuff and kind of like hired a new CEO and kind of like just I don't know like did what Rich billionaires do and just kind of like did secret stuff or just spent more time on the beach in his yacht I don't know but now he's back working on all the AI stuff I'm like that shows you how important this is that the guy who started the company is like no this is my full-time Focus because this is going to change everything wow wow every major tech company except for the only one I haven't heard of is Netflix which is a major tech company right I haven't heard any of their AI initiatives but I you know they're working on it because they have they have one of the best recommendations engines that were like old school AI in the game so right I'm sure they're working on it do you consider Spotify tech company yes absolutely are they working on something they Spotify actually just did a partnership with Google and they have like a you know how Spotify does the year r year WAP thing yeah like end year kind of like little graphic or story yeah yeah so they're working partnered with Google Google's notebook LM to make a little podcast episode about listening yeah so I'm not a Spotify user I like NE I'm an apple music guy because I'm all in on the Apple ecosystem he's like shame shame I am too I love apple apple music doesn't I pay for Apple music though because I'm like nah not spy this is getting off topic of marketing but Spotify is like the Apple product of iPhones like no one uses no one uses Apple music like one out of 10 one out of 10 people I know I know I'm I have all Apple products in my home I don't have a single other device that's the only thing I do all right but yeah you can get a year and wrap for your Spotify and uh you know you can add my my album is now on Spotify and apple music so if you want to go and listen the Suter it's there I love it earned a total of 20 cents over the album's lifetime it's amazing that someone who's a non-musician like me can actually get an album in apple music in Spotify and it actually sounds kind of good so go AI crazy stuff all right so open AI still has five more days of ship Miss what do you think's coming next I think you already dropped a little hint with the photo generative Phil that's gonna they're going to drop something that's going to be better than mid journey and hopefully the rest of them um they already hit Sora which is I thought that was going to be the finale so Sora is so realistic looking that I'm like how come their image generator isn't even close to what their video gener surely they're holding that back maybe they'll finish with that maybe it's Monday I don't know you would think they would have started with photo because video is such a more complicated did they have Dolly I mean that was updating Dolly because Dolly's not great so they would have started with hey we've upgraded Dolly look what you can do now and now and then release Sora because it's such such a more complicated generative application I mean at the end of the day video is just like 24 screen frames in a second right so it's really just a bunch of images stuck together so surely they should be able to to like just literally pull the images from Sora and then you'd have a better image yeah so that's a good one what else do you think is coming do you think they're going to be dropping the the Bots I always forget what they're called agents agents that's what agents agent Smith you know Sam Alman has talked about it he says like he they I think they created a Time like first chat Bots then reasoning then agents and then like I think I think that was next they have a few Stepping Stones to AGI and one thing he said is like the time distance between chat Bots and reasoning was longer than we thought but once you get from reasoning the other steps happening much happen much faster but I'm like they just took one out of preview a week ago so I'm like you think they're gonna I don't know I think it's a little soon but they might I don't know I think the big thing most people are waiting for is chat GPT 5 I'm not even sure what that like what that means necessarily because it seems like everything's so good already that I'm like I I don't know how I could get much better agents seem like the only way it just seems like the next big release but maybe that's in chatu bt5 I mean if they Dro Gemini talked about it being agentic and I was kind of like H whatever that means so that's what that was one of the that was the big that was the one I missed uh is they released the agentic model but I don't even know what that means because maybe I don't know it's Google so if it can go across all these different sites on Google and Google's apps then I don't know it could probably get some serious work done right it's a lot of a lot of different tools it can have access to if they pull it off right but who knows any other guesses I have none those were the only ones the photo and agents I think some smaller things that I was thinking about is next week we might see like a spreadsheet thing again I'm predicting that they're going into this it seems like they're going into this docs which the next logical thing would be like some way to edit tables because it already makes tables relatively well but it would make sense to have some kind of like table editing thing maybe with some light formulas in it that's a guess I think we'll probably see some more developer tools next week that will be like oh nice for devs cool stocking steffer um I'm really hoping they launch a larger context window because right now you'd be there there are situations where I get into as a marketer where like open AI thing isn't long enough like if you have a if you did a big survey and 2,000 people filled it out with qualitative data like and gave long answers too much information really I have to go to Gemini for that I go to Gemini they have a two million token context window open AIS is like 120,000 wow it's about 100,000 words so it can handle a pretty good siiz book versus Geminis can handle like the whole Harry Potter series plus you know it's a lot W um the context window starts to matter a lot in in most tools it'll matter more over the coming years like right now the the AI is not just it's just can't remember enough to hold your whole CRM in context or your whole slack of the last five years in context right but it will be eventually and when it does like imagine when you're like what did we talk about three years ago you're like well you guys talked about it a little bit but it was It was kind of broken but here's here's here's a summary of like the little bit of fragments stuff you talked about three years ago oh I remember that being different that'll be freaking awesome imagine when it can actually predict when things are going off the rails because you can see the company steering this way or that way as a whole based on conversations and slack and email I mean that's a little bit big brother too but you know it's really big brother but we're gonna be so reliant on yeah hey hey chat um are we going the right way or how do the CEOs are all insecure how do people feel about my leadership right now can you craft an email that would get them back on my side and tell me how it did oh my gosh it's funny dude probably a reality not far from now but as far as a marketing perspective go I think the context window starts to matter a lot when you're St to crch big numbers toally more data totally I think we could see that next week I think we can also see it like anthropic launched the ability to like use have ai control your computer that was back in September it was very rudimentary it kind of buggy kind of didn't work well but it proved that it could work I have a friend from a pretty large company that I won't say tell me that they got C they had a cyber security attack and it was hard for their tools to detect it because it looked like a human because it was AIS is specifically anthropic going in and clicking buttons and going through as rudimentary as it was it's like a new cyber security problem oh I know we're again I need to figure out what the best cyber secur company is because that whole industry is gonna blow up I need to invest some money into that yeah seriously it's gonna get invested in heavily over the next year seriously when I get off this I'm I'm like perplexity tell me chat gbt help me figure it out let's see and I think no that's kind of the summary of what I think is gonna happen I think it's possible that they could Rel release a chat GPT 5 by the end and finish off with that or at least maybe announce a date yeah you're probably right know I mean this whole release cycle is literally them launching stuff and shipping stuff that they announced all year yep coming in the weeks to follow six months later April 15 2025 chat here's a preview of it five months later yeah oh Ma'am so we just spent a lot of time on news today because there's been a freaking ton of news but I did do a poll this week and I asked people where did you learn most where do you learn most about Ai and uh I thought this would be I mean I put it on LinkedIn so it's it's gonna be skewed but the one that won I was surprised by have you looked at the graph yet soci media social media social media was four people now I posted this on LinkedIn so naturally like if IID post it on YouTube like probably would have tip towards YouTube you know what I'm saying so I'm taking that with the grand assault but right behind it was YouTube which makes sense because it's where I think a lot of people go and they want to learn how to do something it's like show me the steps it's going to be YouTube lots of podcasts and lots of other and in fact other beat podcasts and the most common others were like courses and newsletters weird lots of people go to courses I I thought that was interesting the course thing it's one thing if it's like a you to me course it's kind of like a little online digital thing but a lot of people go into academic things like corsia and W like MIT little fun free courses I've heard about uh I haven't taken a single one of those courses and I can't imagine them being that good so I feel like most of the learning happens from you learning the down and dirty tricks and just getting started to roll up your sleeves and actually play with it that's where the real learning comes from in fact I saw a meme just today where it's like like some some person languishing like like oh his Buzz Light Year like all the years that Academy wasted when and the the caption is like when marketers find out that 99% of what they need to know about marketing was on the job I'm like truth because college courses I think we probably forget the important lessons in college courses but uh I haven't found courses to be particularly helpful with AI but maybe I just haven't taken them so I don't know but I don't see anybody crushing it with courses coming out and being like look what I learned how to do in a course and then showing something really cool never no never have never ever have I seen a really cool case study of something cool done and said look what I learned in a course no it's usually a YouTube video yeah or I saw somebody else like I like the whole music thing I I think even just a few weeks ago we previewed somebody came up with the wrap and I even showed it here on the Pod and I got it in my head I'm like I think I could do this I wonder if I just take some like open source Bible and just use that as the lyrics and see if it can make it and it did then I put out a whole album got it and walked through the process of getting it up on Apple and Spotify and all that kind of stuff it's fun little project that to kind of get my start working out my muscles around AI music to now now I now I need to work for marketing is what I need to do but you have to you have to get your hands dirty so but it is interesting most people are learning from social in little bits and tips yeah um where are you learning the most right now oh social media for sure really Instagram yeah yeah just as cont yeah people using it as content to show what's possible how they've use cases I actually just one of the influencers that I follow smaller influencer she was like I she was honestly bashing on College course marketing because she's like they in in college they still won't teach you about social media marketing or influencer marketing and they call it fads they don't want to teach you about that stuff which that's not true yes they do well they did in my textbooks and I took it back in did they yeah absolutely started they social media hard it the problem with colleges is colleges have to teach things that are like not scientifically proven but are like like have been researched peer-reviewed and then published and formalized before they can get in the textbooks which just means but they can't keep up with the rate of change of what works in marketing right so by the time I was taking my course in like 20 2018 2019 or whatever yeah social media was in there but it wasn't the way social media is done now W but it was in there she was talking about how a AI is going to be changing the game a lot it probably won't make its way into colleges for a long time and for the very reason that you mentioned now I think that I went to WGU which is like this cool competency base they tend to be a little bit more ahead but they were pulling from pretty academic textbooks but now they're starting to make marketing degrees and this I guess a plug for WGU but they're like partnering with people like Google and HubSpot and like cert they're essentially accrediting their certifications so you earn like an inbound marketing certification by taking all these things and they're essentially accrediting it knowing that hubspot's more accurate around what normal marketing looks like now it's not it's not wrong they've been doing that in the it space and taking like all the it CTS and just like essentially giving credit for them in groups and curating them but now they're starting to do it for marketing uh with all those different CTS and CTS don't count as much in marketing as they do in it but still it's more accurate to totally so some some of them are thinking ahead but you're probably right most of them are behind uh one viral post I saw this week to kind of Kick this thing off was from Lex fredman he said I regularly use Ai and he's like chat GPT for programming learning planning grock for learning news fun and free speech Gemini for Gemini 1.5 for working with huge text which is accurate I'm like it's all I use it for now uh Claud 3 for natural sounding convos and perplexity for deep dive research thank you for all the teams that build these and I'm like that's kind of still how it goes like it's pretty fragmented I'm using a lot of a for a bunch of different things I'm kind of wondering if chat GPT or Gemini specifically can become like a super AI or even even Gro like elon's pushing really hard on this thing if you could start learn using one AI for like one thing I think chat GPT is the most prominent position now that it has Sora in the mix probably update the image thing next week like if I could drop my mid-journey subscription I freaking would in a heartbeat and just use chat gpg uh but right now now it's kind of a mix and match of a bunch of different tools how many different tools are you using uh I have grock I have Claude and chat gbt and that's it I use those three I I think I sign up I signed up for perplexity also for a month okay just to check it out and I almost signed up for perplexity didn't quite pull that Black Friday deal like I think I did I think I did I I but I regularly just keep going to chat gbt it is like my go-to you maybe I'm just used to its user face but even like Claude can get it feels a little clunky in there but I don't use it a ton so but I did like the I did I the the writing style is better than Claude I do have to say except it's reasoning is not as good as chat it's like I have to really explain what I want versus being I can be lazy with chat gbt I can say I don't know do this and it's like oh yeah we understand Claud it's like wait what it's not it's not it's reasoning capability is not even close to chadt I can be so lazy anyways that those are kind of the some of the minor differences I found with them I'm in chat GPT now I'm in sunno that was one Black Friday Friday I did get for the AI yeah and the only other one oh no mid journey and then of course different software tools I use have different levels of AI already built into it but I can't call them like Zen Caster is a main tool that I use all the time it's pretty AI heavy now but it's still AI is definitely baked into what was a tradition more traditional SAS software it's not like an AI First Tool or anything but the only other tool that I bought recently that's I almost consider more of an AI tool even though it wasn't started as an AI tool was grammarly I use it all the time now it's because once it's baked into your process it becomes really smooth yeah it's it's nice I had thee version forever but found I actually liked its recommendations I was running out of free recommendations more and more often and now because I'm just I I hated having typos everywhere I'm just like grammarly can you it it's not worth $12 a month but for the Black Friday deal at $6 a month definitely worth it I wish they would just bring it down to that level I'd probably consider a $7 Eight dollar tool but not a $15 a month tool it's not even it's not that wow so next year I'll have to wrestle with whether I want to renew but right now it's pretty good wow well that's all we have for this week but we're excited about the the whole next week five more updates from open Ai and of course I need to go freaking find out what actually happened with Gemini because way too many updates all at once until then
