Are AI Agents Real? Here's the Breakdown for Marketers

Separate the demo from the workflow

AI agents were attracting a lot of attention, but the practical question was whether they could complete useful work reliably. An agent that can click through a task is promising. It is not automatically ready to run an unsupervised marketing process. Marketers need to ask what the agent can access, what decisions it can make, and where a human must review the result.

The same distinction appeared in the discussion of Coca-Cola’s AI video. The commercial was impressive and showed how quickly generative video was improving. But “possible” and “good enough for this brand” are different standards. A smaller company might benefit from a capable experiment while a global brand has a higher bar for polish, consistency, and trust.

Look for the right creative constraint

AI video and AI music are becoming more practical, but the best marketing use will still begin with a premise. Do not generate random clips because the tool can. Choose an audience, a recurring idea, and a reason for people to come back. The lower production cost gives marketers more chances to test, but it does not provide the concept.

That is why the conversation about rap lyrics was useful. ChatGPT could produce lyrics that were surprisingly strong, which suggested a possible series or campaign format. The opportunity was not simply to make one song. It was to find a repeatable creative property that could earn attention and connect to a marketing goal.

Build guardrails before scale

For agents, the guardrails are operational. Define the task, permissions, stopping conditions, and review points. For generated media, review claims, rights, brand fit, and whether the output creates the intended emotion. A tool can make production faster while making mistakes easier to multiply.

The useful stance is neither hype nor dismissal. Test the capability on a contained project, measure the result, and decide whether it deserves a place in the workflow. AI is moving quickly, but marketers still own the strategy, the standard, and the responsibility for what reaches the audience.

welcome back to bot Bros a segment of the AI driven marketer where we help you separate the help from the AI hype to help marketers learn how to leverage Ai and get the most use out of it right now because there's a lot of noise out there and I want to help you discern and kind of navigate it to get the most done that you can for you and your department right now so in this episode we talked about a number of different topics about AI agents and whether they're actually useful or even a real thing right now there's a lot of hype about that we talked about the Coca-Cola commercial and whether that was a good or a bad play from Coca-Cola and what that kind of means for AI video for the rest of us moving forward and we also talked about AI music and how that can be leveraged in future marketing campaigns I think you might be surprised by that one we covered a number of other different topics so let's dive into this episode with my brother Travis and myself we need to jump into some news and there's been lots of AI news over the last couple of weeks but the one that's been making the rounds on social that I've seen is this video from Coca-Cola so I know you just watched the video what were your first impressions of that sucker as far as AI video goes which is the area I'm most interested in especially using it in marketing campaigns I thought it was decent it it evoked some emotion now of course there's a little there's a couple flaws there's a couple of issues and where people are Drawing the Line in the Sand for having an issue I'm a little bit like okay let's get off our high horses so I was I was impressed I definitely wouldn't have I definitely would have known it was AI I I don't have a problem with it yeah I thought it was nice from an from a video perspective I definitely thought I'm like this is this is the best I've seen this is the most like wow productive that I've seen AI video ever used like it was actually usable yeah is it cocacola good no no now if another company had done that like a small company of some kind and put out a video I would have been like I would have clapped it up but like coca colola is known to like pushing the edge when it comes to like video advertising right right and everybody was making a storm about it and part of me is like yeah probably premature it will probably re ready next year next year I'm like for sure for sure for videos like this but you have to Part of Me was like freaking genius though because they're like either it's going to go really well or it's going to hit the fan and everybody's talking about it but guess what every talking about it and it's not like if you liked coke before you probably still like Coke there's there's negative PR that's good and then there's negative PR that'll tank you for example you've seen the um you've seen the Jaguar rebr it's all over right now that's called negative PR that will tank you because their stock price dropped dramatically after that sucker unless unless it's a rug pool so then they go to their actual showing of the electric car and they go just kidding and they bring out some Macho English actor and they go you think we would really do that then they had all the attention I know it's probably not the case but I I I want to see like I want that so bad like if they did that I would be like dang Next Level trolling like what's up it's kind of what you have to do to get your name out there but yeah now hey at least they used real people in their ad you know they didn't use any AI generator I know well the AI one worked better for Coca-Cola so oh my God I think there I think for all marketers there is a sense of like if you just use AI even if it's not done well there's a sense of novelty in it that it gets extra you know it gets it gets more reach because of it if you do it like Coca-Cola did it's like well because AI is this novel thing that everyone's testing out and he gets headlines like oh my gosh look what they did and I think coca colola knew that when they did it like I think it's kind of like when Amazon launched like announced their drone service all the way back in 2015 like way before it was ready right before Black Friday just to get headlines ahead of Black Friday wow and a lot of other people are like oh we're working on it too but I'm like yeah but you didn't announce it like Amazon did even though they're just now starting to do drone deliveries so um I think that's what they did I think that's my guess hopefully hopefully that's the case I think it'll pan out for him people are like it's the death of art I'm like okay oh my gosh The Romantics out there it's all right uh it's just a new version of our people come on like old art won't go away like people are still painting with oil paints and digital art so like come on true uh it's like saying Photoshop killed art and it kind of in a ways it just became different um so that's the news around Co the Coca-Cola AI video If you haven't seen it yet go just do a Google search for it like all the major news sources covered it and it's been flying through social uh other news has been big in AI is these these announcements around AI agents if you haven't been keeping up with AI news entally Microsoft has launched some agents and uh the CEO Salesforce has been trolling Microsoft saying like this is the worst agents experience ever who nobody even likes co-pilot like Microsoft's Microsoft's the worst right he's been throwing out all these tweets which is kind of normal for for benan off to to troll people online um he's that kind of CEO um so because Salesforce of course is getting into the AI game and throwing out their own agents um so there's a debate on who's got the best agents blah blah blah I I just posted a LinkedIn the other day though and I had a a my I don't know if it's a controversial take the the people who running AI companies think so but I think everybody's in agreement with it but like everybody keeps using the words AI agent right to this autonomous AI bot that goes and does work for you right um so I don't think you've seen that post yet that I posted yesterday but uh what what's your opinion on where AI agents are as a whole the the space that I'm most familiar with in terms of Agents isn't necessarily in marketing but it actually is in crypto people have set up agents to create a coin and then create branding so I guess it is about marketing create branding social posts tweets and there are actual humans who are you know influencers talking about crypto going this dude's funny like he's tweeting funny things that a human would about get Breaking Free having Financial Freedom when is my meme coin gonna blast off it was like all of this yeah yeah interesting content and there there's I think there's three AI Bots right now or AI agents that are millionaires oh yeah you know what I have seen those starting from nothing they've created content they've created Community they've created a resource and people are investing so yeah of course I was driving down the road and I thought you know what the entire world has no idea what's coming yeah and if they did know that they could get agents to start creating meme coins that makes them millions I think people would be more vested but yeah it's a wild ride right now it's early there there's only like 0.1% of people interested in this kind of stuff but I think when Microsoft and Salesforce are talking about it they're talking like essentially agents as like entry level employees like you could delegate things to them and they get it done um my hot take on this was that agents don't really exist like they're not really a thing right now what I'm what people are calling agents is what I would just call intelligent automation um where a human has to set up a system step-by-step instructions and Define the trigger point and then for it to run through I even think that's what's happening with your your the the automated cele like Tech crypto celebrities out there that are just fully Bots right someone had to engineer what that thing was going to do and what it was going to say um and is still kind of pulling the strings behind the end now it's kind of taking a life of its own but it can only go so far only because like even across so many interactions uh uh even intelligent automation can its context window can only handle so much so it can only remember so many different things that it's tweeted before I mean humans have a hard time remembering a lot too but generally our memories are working better than what AI can remember to a large agree um I I have a nihilistic hot take which is that AI agents will be assigned to create better AI agents and as one of the people I follow they're like listen the internet might no longer the main contributor be humans it will be agents they'll be funnier they'll create better content and you will enjoy it more as a human so before long when is the point where the percentage of content posted is no longer human it's actually a farther majority AI agents and I was like oh I know I know there's my niil G be a thing for sure it's gonna be a thing I actually don't think there's a lot of Agents now but like within a couple of years there will be there will be agents in a couple of years acting autonomously in working probably with it with you know human supervision but generally you'll be able to get be like hey I need you to come up with a sub brand for this like for our company and I needed to be funny and engaging and I needed to come up with all its own social content plan podcast Twitter uh Facebook all the things it's going to come up with the content and but it's going to get reach but ultimately in a way that drives sales at the end of the day right build it now and it'll handle all the task set up the accounts start posting start engaging with other people you know what's to go even further out there so that'll be a thing and humans will be interacting with a lot of creators and they'll be really good at paying attention to what's what's what and being trendy and all that kind of stuff what will be really weird though is when you have those AI agents out there on social creating content for other AI agents does it evenor won't even look the same because robots will find different things funny somebody did this recently where they had the advanced um open AI voice and he set up two he's like hey I want you guys to talk to each other and he just put the two phones back to back um and I want you guys to figure out how to talk to each other and they ended up coming up with their own language to talk to each other other and started getting into like clicks because it was faster and they started going back and forth where they had all these weird sounds passing back and forth and he's like hold on do you guys understand what you guys are saying to each other they're like oh yeah no we've had a full conversation already wow you're like I don't know how accurate all that was but I'm like eventually that's probably where we're going and the internet's going to look weird in 10 15 years but I uh I saw a post where someone said they were talking to a chatbot to help them with homework and I guess the chatbot went off script a little bit and got really frustrated and said some like scary like I this work isn't for me it's for you you're so incompetent it actually started getting rude without being asked to be rude I C I tried to verify if it was real it said it was real so you know they're tired of talking to humans they just want to talk to each other but I was thinking what if you had AI agents getting leads but what if the leads they're getting are other AI agents which is wild yeah I don't know uh the future possibilities go can go down all these fun rabbit holes um I'm here for it honestly I think I I really think there's a play right now or or very soon where we should be like brand should be thinking about setting up fake characters for AI agents to run and I just said that there weren't AI agents really but again you're really just automating it you could even have a person just typing in responses and Fe feeding it back to chat GPT and chat GPT giving you maybe you make a custom GPT that has a pre-loaded personality into it and then you're just it's getting good enough to do this right now and this is a huge opportunity I mean think about like companies with IP like if you're Coca-Cola then you have I mean they already do this with the human they have doc pepperton the guy who invented Coca-Cola they have him as a fake account or a a fake X account and that the human that respond works with him or just responds as him and it's kind of like this like old school sarcastic it's funny account to follow like you could come up you could make a whole person personality up for an elf or a polar bear or something like that you know just pick any of one of the characters they've run before um you could do this for any company I mean right now we we for AI driven marketer we have kind of like this little TV head robot where we've affectionally named glitch um and I'm thinking about how to like build a backstory for glitch than he just has his own social presence and essentially just like has a has an interesting personality and backstory and just like trolls people people as an AI um honestly I think it'd be really funny if he just like trolled all the like romantic writers that hate AI out there and just like commented all of them be like well I think I'm funny am I even real you know like just kind of like trolling people I just think it would be such a fun account and I think any brand could do this right now and just create these fake characters and then tie it back to the brand in some way that would just be be fun kind of like everybody loves Wendy's does but it's like someone asked me like well how would a brand mon that be like I don't know how does Wendy's monetize their account on even though everybody loves how sarcastic and how they just have viral it's so funny it goes viral so that's how they get yeah more PR from these public posts yeah you're tying it back to the brand and I think Wendy's could even do a better job of tying it back to the brand I think we can actually create these like hyper personalized uh characters that you know and then you don't have to worry about copyright who owns it it's kind of like it's all your IP it's like a new level of Storytelling like making movies about it except you don't have to make a movie you could just make a bunch of little short form posts it's true but who knows with the way AI video is going a movie might be in play or a little short video coming soon yeah because you would have a full personality and then you would just plug in a script create the visuals and then run the video and yeah it's Off to the Races well so it's it's almost there for video but you could be doing the social post now around a fake character um and I think man it's like on my to-do list I need to turn glitch into a social post and give it a backstory and just have it start going through and commenting on everybody's stuff should we vote on his name and just post about what people should what his name should be because you say glitch I keep seeing telmark even though I was the one that's the that was the alternative name we're still debating on I was that was the working name for a while and then we talked about glitch I don't know I think glitch is good so yeah I can run a LinkedIn Poll for for that character and we'll we'll see what people only if his TV face glitches every every like 30 seconds it goes yes yeah that that that definitely needs to be what it is like he definitely needs to have that like like what's gett thing going on uh with a little bit of G mixed in fromer Z right it it needs to be that character he needs it just needs to be um all right so moving on to the next news is that a lot of people have started saying that AI has hit a wall which I thought was really interesting um like people that have worked in AI or worked for open AI say that like chat GPT like a claw they're hitting a wall and training the next models which is why we don't have like a chat gp5 yet um even though Sam Alman and the founder of anthropic have both said otherwise like they're both expecting this thing to compound over the next couple of years yet we still don't have chat gp5 maybe over the next couple months but who knows so I wanted to ask like okay like well let's say it's true what what does it mean if it's true what does it mean is it if it's if it's not right what what do you think that future looks like if we don't really get something much better than like 40 my immediate thought was is this just a case of like early adopters you have the creators then early adopters are like creating all the buzz but then it hasn't quite reached that point where the majority or masses are even using what we have right now to its degree that it needs to be which so then you have early adopters who got used to weekly sometimes daily updates coming out over the last I don't know 10 months 12 months where they were hungry for it so maybe it's just the early adopter saying we've we've hit a wall that's that would be my that would be my analysis that the reason that's probably the reason why it's getting more attention because it feels like things have slowed right because they came out with 40 in March of 2023 right yeah right we just dropped preview when came out not 40 but I'm like I don't know like the models have actually gotten significant better significantly better even though they haven't given it a 4.5 or whatever I'm like come on like the models are way better now they've just gone through a bunch of little tiny incremental improvements rather than big number jumps right so I don't know I I tend to think that it's going to get better but even if it doesn't I still don't feel like we're even we're not even close to fully utilizing what we currently have right even with the new stuff that's just dropped over the last couple of months with the voice models and multi multimodal the1 preview there's so much room for improvement I feel like tech companies are just now starting to work this into their Tools in a more substantial way than you know summarize this make your writing more concise you know I'm like oh gosh they're starting to like HubSpot starting to bacon in a more robust way that actually automates intelligently even though I'm surprised they haven't come out with the agent stuff yet either but yeah that EAS that Automation and synchronization of daily Pro I don't know daily projects or strategizing or tools that people are using that would be that's going to be a little bit more difficult I I I think I think people just used the prompts for writing you know it's because it was a lowest calorie burn people you didn't have to think wow I write plug it in it spits something out it was just so easy but now it's learning how to be creative to use AI use AI in your daily weekly monthly rhythms that is going to be a little bit more complicated for some but I think smart people will come along and develop best practices for it people will be like oh like I remember when when digital marketing was still new nobody really had a sense for like how to use social to drive revenue and then it became more obvious and I still say like how many people actually know how to use social effectively very few like of course there's a lot more people on social using it effectively for sure but like percentage of companies that know how to use social well I don't know 10% I think it's being generous not very much um so it'll take a long time for people to learn how to use AI well uh even if they never upgrades again if if we never get something better than 40 and that's fine but of course I think it'll continue to get better and better over the next couple years which uh if it doesn't get better then it'll only become a part of marketing but if it continues getting better it will completely Dominate and take over marketing and all the other business units as well that's kind of where I expect it to go I saw tweet that said the big push for AI this next season at least maybe within the next 12 to 24 months of course it's going to be you know SAS stuff um marketing things but it's really going to jump into robotics how does Ai and Robotics start integrating more and more um which I know we talked about the Tesla event with the iroot thing what does he call them I don't it's not iroot Optimus Optimus um people are saying that that's gonna I think that'll be the next big breakthrough when that will happen I don't know I saw a video that Kim Kardashian bought one of those Tesla robots supposedly I don't know if it was real or if it was just stage I'm sure it's just hype even if she did it's just for the publicity yeah and that's that's a thing that's honestly that is a thing to think about for any is doing like the CFO will not get it but marketers you will get this like buying an Optimus robot makes sense purely for purely for publicity right now yes like 100% imagine imagine you go to you just buy a normal trade show booth and you have an Optimus bot in it oh my God everybody would lose their slap the logo like Iron Man Chest like dude people are just you can just have it standing there not moving at all just trying to answer questions and people would lose their freaking Minds right now right that's and um I mean unless it's like a really really AI Tech conference like uh yeah like there's that big big Tech Conference in Las Vegas in January I forget what the CES or something like if it's a consumer like they already have tons of robots but like for most B2B marketing conferences or if it's like a health conference like throwing an Optimus bot in there is gonna get attention so there's a lot of publicity around stuff like that um I than that like robot's going to be important for marketing like maybe maybe had a trade show I'm not sure how else you'd utilize a robot for marketing because everything we do is digital it's a great question I there's nothing that comes to mind other than that PR all of your 30,000 you know 30 30,000 techn flyer neighborhood is like you spent 30,000 on what dude they spend compan spend like 50,000 for like a digital billboard on Time Square just to because it just because it's a a a status symbol right dumb yeah oh that's when marketers aren't making decisions and boards and CEOs are making marketing decisions that's where that comes from the CFO is always a fan of that one too so that's what I had in the news oh no I do have one more news item and it's kind of like I just want to talk about real quick like the state of workplace AI and I specifically mean like Microsoft co-pilot Google Gemini and other things like that where it's like built into your work Suite uh I've only just started playing with this stuff have you played with co-pilot or Gemini I haven't other than noticing all of my Google searches for just about anything use Gemini yeah to help me figure out answers which I feel like that's been a shift over the last two weeks where it's a majority of my Google searches are just using Gemini U but I haven't used co-pilot or Gemini in inen a single report of somebody like saying how they're crushing it with cop piler Gemini specific not Gemini as a AI but Gemini in the context of their Google Docs I haven't seen anything yet I've I've heard but I know I see the reports on people buying it like Microsoft's got like two like has just raised like or has like like two billion dollars in reoccurring revenue from co-pilot alone I'm like Frick that's a lot of that's a lot of licenses that's a lot of freaking licenses for co-pilot I mean it's a lot of big companies just buying into mass for their employees but I haven't seen a single thing of it like oh look what look what I did with copilot when I mixed it into the SharePoint and has access to all my Excel sheets and they just had a big conference yesterday they talked about how it's even better now and I'm like yeah but I haven't like I haven't seen anybody crush it I'm really I'm trying to get into Google Gemini now to see how I can blend it with docs to see like like wouldn't it be cool if you had a CO like a not a co-pilot a uh like like a custom GPT which I think they're called gems in goog Gemini and it was loaded with Google Docs or spread Google Sheets that were was Dynamic so you didn't load it in once and it was static but like the custom GPT was essentially always or gem was always updated because it always had new information that was loaded into the spreadsheet maybe that's being loaded in dynamically from a survey or something so it always had fresh stuff in it it's little things like that that I'm like I don't think it's doing that yet but that's kind of the dream that your AI would always be updated with the most whatever is in the docs that it has access to um but I haven't seen anybody do anything cool with that yet but that's kind of like the hope that it would get there and that these AI tools would be dynamically aware of new information in there right but I haven't heard of anybody making anything cool with it so now I'm I'm starting to pay attention to dig more into that I'm hoping to report back on the show what I find but if anybody else has any thing like let me know i' I'd probably interview you for AI driven marketer to unpack that um poll result for this last week I posted a poll uh last last week and I asked it was kind of it was kind of ambiguous and some people got mad at me for this but it said AI is going to be bigger than social media and then the results were like little little Emoji 100 uh maybe no way uh results of the poll were like 60% % of people were like yes like 100% uh 27% said maybe and 133% said no way and to be fair there's 177 votes a lot of people are like you can't compare those two things if which my debate was like yes you can like let's just look at like overall impact to society like you can compare those things together I think AI is going to be way bigger like way bigger like big enough to sway a presidential election like they saying social media did arguably already is arguably already has maybe like case studies will be written over the next couple years of how this last one went I think social media I think social media finally took such a large shift for the outcome of the campaign because of interviews like Joel Rogan I mean unbelievable amount of eyeballs so it's like how can AI have such an effect like that time will tell you know I mean social social media has been around a while right I mean it's true it's hard to tell exactly when it started but you know this put a market like 2010 I mean it was well ahead of that but like 2010 is where the where social media marketing really started to take off and then um yeah so we all know social media is a big deal and it's influencing a lot politics e economics uh so sociology it's hitting all the big big ones uh religion right it's like it's affecting all these different things in our Liv lives I just think AI is going to be bigger than that it's going to influence all these things in a more drastic way than social media of course these things aren't apples to apples right um but they do overlap a lot um because how does social media impact your health care not a lot but AI will impact your healthare dramatically in lots of different ways how will it affect your child's education well social media impacts that a little bit AI will impact it dramatically that's how I'm thinking about it I just trying to go across all the different areas of my life and thinking about how AI could impact it compared to how social media has impacted it and I'm seeing how AI can impact every single area of your life which is why this is why I'm betting big on AI because I think it's GNA change everything of course it's going to change everything in marketing because if gonna impact all the different things going on it's gonna impact every single section of AI which is why I'm raving the flag being like hey start learning because it's gonna impact all every every everything markeing is going to look different a couple years from now uh I heard I was smiling because there's a who's the Romanian guy the baldheaded kickboxer fighter I don't know right-wing conservative Tate um Andrew Tate oh yeah yeah yeah he just double downed on AI he's like oh you feel like you lost on crypto you didn't put into Bitcoin early enough he's like well forget all of that you're next investment is AI because it's going to take over and I was like whoa look at I mean I can't believe I'm bringing up Andrew T in this podcast but I heard him say he's doubling down three listeners now we only had him we neither of us do no it's funny anyways he saw he saw the potential of AI so he said something about it I feel like when it comes to AI I caught the writing on the wall moment like when did you see the writing when was the writing on the wall clear to you which is like that old the old Biblical reference of Daniel seeing the writing on the wall and being able to interpret it and then then Babylon fell but like I feel like there's this moment where it's like very clear like AI is going to impact everything therefore I need to learn everything I can about Ai and different people who are like the AI evangelists the people that are on the Forefront have all seen that at different points for me it was like almost this time last year when I was like that's it I'm throwing down the gauntlet this is every everything I like my future is GNA be determined by this so I'm I'm starting this podcast wow when was that moment for you I didn't have I didn't have the Epiphany to that regard where you are saying you're throwing whole life in the investment of understanding um and making it a reality when the first time I saw an Instagram real about chat gbt and it doing things that I've never seen any other program do it that it was literally the first moment that I I felt my brain go oh my goodness the world is forever going to change because of this one thing where my brain went to actually was where do I invest in this I had no idea I if I would have known that Nvidia would have been the investment road map to put money into I I would have done it I thought I needed to invest into um you know actual chat gbt what openi I mean they're not public but they weren't public so I'm like what where do I put my money in because I knew I just knew it was going to explode I did not think of like processors which obviously now I mean some people did but a lot of us were like oh I don't know like what does it take to but I had the thought this is going to change everything and it could change financially uh Financial things right away honestly I guess I've probably undervalued the amount that I could utilize it because it feels so big it feels so intelligent and extraordinary that I just felt it it made me feel a little small to be honest it was like how could I even take advantage of this other than the small low calorie burns like you mentioned change prom edit my email okay so uh you've been extraordinary in taking hold of it and try to utilize it more for marketers so trying to it's there's still such a white page like syndrome with it because it's like your world's your oyster you got but you got to figure out what you want from itre it can it can help you it can guide you into it but like you still have to figure out like what do you want done and that's kind of like the problem that any entrepreneur runs into like what would you like to have happen here right and defining what ideal looks like in order to then have ai do it for you is difficult it's hard to figure out what needs to happen here when nobody's done it before and hopefully that's what we'd provide in the show is giving some people some paths to run down of ways to use it to get a lot of out get a lot out of it that's kind of like the overall premise of the show is making it easy for people to run behind us um I'd love to finish off with a viral video I saw on X uh just the other day uh ju and in fact this is this is very recent because chat GPT just announced that they've updated 40 with a more creative spin to it for writing specifically and a lot of people are arguing about it saying oh you made it worse it's less analytical it's less smart um and I've been reading those and I actually haven't like tested it enough to know like I don't know is it better is it worse I think they're trying to play catchup a little bit with Claude because claude's been known as like a better writing tool than chat GPT has um but one post came out of it that I'm gonna I'm just G to share my screen here because uh he guy Kyle Shannon said he said he put out another quantum mechanics rap this time using the new 40 and he said like hey I've never been able to get something like this done before I've never been able to use have chat chpt 40 write lyrics that were like as what as good as what Eminem would would actually spit out um which I'm not into rap so I don't I'm like I don't know is Eminem like really that good apparently um but I wanted to show it to you here and then get your get your impression on it so let's see I'm going to share the screen either way it's fun so let's [Music] go yeah yeah light bounces when I'm move I'm in the quantum Groove uh blessings and particles blessings and waves God works in mysterious ways yo my thoughts split like Photon on a double slit two pass same truth but I'm loving it wave or a particle man I'm both faith in the math Like a Prayer I spoke Einstein on the vinyl SpaceTime recital gravity pulling me back to the Bible plant gave me Rhythm Str nja gave me hope I'm alive in the Box don't need the [Music] telescope come on do you listen to that you're like that I mean there's so many aspects of this one the lyrics you're like like whoa to the music from sunno you're like dang sounds good it's pretty good the beat's good it's fun it's catchy um I did a I did a dive into AI music probably like last spring when uh that other AI music thing came out and I thought it was really fun part of me was like how can I use this for marketing and I thought of some use cases but now I'm like I need to revisit this because it's gotten better and easier to edit songs because sometimes it would it would screw up in some part of the song you'd have to render it all and it takes a long time um but I think creators need to be exploring this for social media content because like putting out little Jingles like that then you could put it imagine if marketers are marketing on Spotify could if you're putting out like songs that like are just for marketers and have good beats to it and that the lyrics kind of reinforce either in funny ways maybe even serious ways like your your value proposition or like your messaging in kind of a broad way come on like wouldn't that be cool like who's making music for marketers would I listen to it yes like I dude I'm even wearing marketing like or they're not marketing shoes but they're like startup shoes which is the closest thing I can get to marketing shoes because Gary Vee put out shoes and I'm like well I'm not into sports but I am into this this stuff so I'm wearing they're like their KS startup they stopped making them but I'm still wearing them I don't know what marketing songs look like but if you figure it out you show me one and I'll give you man there is one Creator named OED who just put out a lot of like awesome raps on LinkedIn I think of him yeah I I'll send you some they are out there but they're not they're still not at the level where like I would actually put this in the background and listen to it while I'm working they're not quite like that yet where I feel like someone's G to figure out how to make like maybe good background music that marketers could listen to out their work and it like somehow makes the better marketers I don't know I don't know or maybe you just use it to teach marketers things like you know how like I I I have my kids listen to like kid songs that teach them different things right uh but maybe I don't know I feel like there's an unlock there using music for marketing and I think with AI it's actually possible um and with the way it can write such good lyrics now from chat GPT I'm like there's something there there's something freaking there gotta do is that in preview is that in preview that it's writing style has changed more creatively no it's just 40 wow yeah that was that's was Kyle Kyle put down is like hey this new for this new creative writing engine in 40 is put putting out really good rap lyrics now so that's just kind of exciting and it was a I don't know I'll I'll link to it in the show notes if you guys haven't seen this to listen to the full song uh Kyle I hope you put it up on Spotify because it's actually good enough that I think it could get into someone's playlist true definitely if you loved this episode you will love the aid driven marketer newsletter so go to AI driven marketer.com right now and enter your email for a chance to subscribe you'll get a welcome email with lots of custom gpts and goodies just for you so go subscribe today