I'm Cowriting a Book with AI – This is My Process
Writing a book with AI works best when the human supplies the thinking, structure, and editorial judgment while the model helps turn raw material into a usable draft.
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Let AI help write the book without becoming the author
Cowriting with AI starts with a boundary: the model can help produce the book, but it cannot supply the reason the book should exist. The ideas, stories, examples, and point of view have to come from the person who lived them. That is why voice dictation is such a useful first step. Talk through what you mean before asking the tool to make it elegant.
A spoken draft captures the way you actually think. It includes the rough transitions, emphases, and examples that disappear when you stare at a blank document trying to sound like an author. Once the raw material is there, AI can organize it, suggest a structure, tighten a paragraph, or identify the missing explanation.
Use a repeatable production loop
A practical loop is simple: capture the idea, shape the chapter, revise the language, then create the supporting assets. The human decides what the chapter is trying to say and which stories belong. AI can turn that material into a cleaner draft and help generate images or alternate versions. The output should still feel like the same person speaking.
That distinction matters because AI is not going to help you think. If you ask it to invent the substance, you get a competent average of what it has seen. If you give it your argument and experience, you can ask for help making the idea clearer. The tool becomes an editor and production partner instead of a replacement for judgment.
I think of the best result as “it’s still me but just more coherent.” That is the standard to use when reviewing a passage. Does it preserve the claim I was making? Does it sound like something I would say? Did the rewrite add a false certainty or remove the useful tension? If the answer is wrong, revise the instructions or return to the raw recording.
Protect the author’s point of view
A book assembled this way should not be a pile of generated chapters. It needs a throughline, a reader, and a reason for each section. Keep a running outline so the tool knows where the current chapter fits. Save the source recordings and working drafts so you can trace a polished paragraph back to the original thought.
The workflow is valuable because it lowers the cost of getting ideas out. It does not eliminate the work of deciding what matters. Use AI for the parts that slow you down, but keep ownership of the thesis, the examples, and the final edit. That is how a faster book remains your book.
In this AI marketing podcast, Dan Sanchez dives into the fascinating process of cowriting a book with AI, sharing his journey of crafting a comprehensive book on the 5 types of AI marketing. Dan addresses the challenges and skepticism surrounding AI-authored content and details his method for combining his own insights with AI-generated text to create a book that is both informative and compelling. He illuminates the tools he’s using, such as ChatGPT and Google Notebook LM, and emphasizes the importance of feeding AI with quality raw material and iterative collaboration. Listen to this episode if you're curious about how AI can enhance your writing projects and provide innovative assistance in content creation.
Resources Mentioned:
- AI Business Society by Social Media Examiner: https://www.socialmediaexaminer.com/aisociety/
- Google Notebook LM: https://notebooklm.google.com
- LinkedIn: https://www.linkedin.com/in/digitalmarketingdan
Timestamps:
00:00 AI-book collaborations; quality concerns persist.
06:24 Organized research supports arguments and enhances understanding.
08:27 Defining AI marketing's five types aids understanding.
10:57 Collaborated with AI to organize book chapters.
15:58 ChatGPT asks detailed questions for compelling storytelling.
19:43 AI enhances book writing as a collaborative tool.
22:22 Publishing book on Amazon and podcast, free access.
in 10 years nearly every book written will have been co-written with AI I say that because I'm currently co-writing my first book on the five types of AI marketing with AI and I thought I'd share with you a bit of the process that I'm using in order to create this book so before I dive into the process let's talk about the elephant in in the room can you actually make a good book with AI can it even be a book worth reading at all even by my my wife or my mother and let's talk about that because I think that's the big thing on the table because everybody's seeing social or AI content on social everywhere and it's just it's not good in fact we know that there's tools out there that can write a whole book for you 60,000 words and they're complete garbage I've even ordered one of these books before because there's such a lack of good information on AI and marketing out there that I ordered one that I kind of knew was co-written with AI and it was it was it was a trash book it was almost all written by Ai and there was very little substance in it there was a lot of words but I learned almost nothing from the book in fact I I learned nothing from the book except for that AI can't write good books so what makes this different well let me tell you those tools that can write books just based on a single prompt or just the title of the book can only pull from what AI knows about a topic but we all know that we can use content or previous content or even stories that we feed it in order to get AI to write something for us that's remarkably good and that's the process that I wanted to uncover here with writing this book the other thing I wanted to cover was why write a book and why write it with AI in general the real reason why I'm writing the book is to just further solidify my own learning like sometimes we all know like if you teach to teach something is really to have mastered it I don't I'm not really writing this book expecting it to be read by many in fact I'm writing this book more for myself in order to force myself to Think Through the topic thoroughly in order to give enough preview enough context enough of an introduction then and actually think through each category of these five types of marketing that I'm going to be teaching in this book to really understand them fully by forcing myself to actually write a certain amount of words about it it's forcing me to dig deeper and better russle better understand the concept and wrestle with it so that I can more authora speak to it the other advantage of having written a book is it's easier to pass on I know to others if somebody else wants to go deeper into I can be like here here's the book here here's the manual I wrote on this here here's the thing if you want more there it is and it also is a way for AI to better understand me who I am why I'm doing what I'm doing and for me to be able to even take this one book and repurpose it into other pieces of content down the road it's already been so beneficial for me to have the first three chapters of this book done because I can give it to Ai and AI better understands my story and my perspective my viewpoints on AI and how I've gotten into it it's been remarkable for other projects like rewriting my about page on the website or other web copy or a social post that I've already created based on the couple of first chapters of this book alone so having a full book I can only imagine the the massive benefit of having a body of work to go off of and to train AI in the now and in the future so that's why I'm writing this book it's more for me it's more for myself I'm also hoping to get in a rep because I think there will be future books that I write in this first one it'll probably just be okay hopefully it gets to a SE level so that when I write future books that are even more important I can get to a b and then to an a level as I learn to co-write with AI and even as AI gets better and understanding who I am and what I want to put out into the world so with that said let's dive into some of the process that I'm using to co-write a book with AI so let's talk tools first the first one is chat GPT because that's my main AI tool of choice and the tool I'm using within chat GPT is called projects yes if you haven't started using projects I highly recommend it it has become my favorite part of chat GPT and just a quick overview the reason the thing that makes chat uh projects particularly powerful is because it's just like a custom GPT and that you can add project files to it or documents for it to go off of and instructions in order to guide it so you don't have to reprompt it with the same basic you arex trying to do y with some basic instructions but it actually contains all the different conversations you have related to this project and remembers the conversations you've had before so you can go from one chat to a new chat and it actually remembers the conversation from the last chat that's really helpful when you're writing a book and like me what I'm doing is actually separating out each chapter into its own chat session it's really helpful when it can remember what happened in chapter one when we're writing chapter 2 and then chapter 3 it becomes Paramount in order to form a more cohesive book I did a full breakdown of chat GPT projects in a paid Community called the AI business Society over at social media examiner so I'll drop a link to that in the description I'm actually dropping more and more in-depth tutorials in that paid B AI business Society now so if you want to go check that out and see my teachings on those I'm going to be doing less of those here and the things I'll be covering in this podcast will be more here's what I made and Frameworks from now on but so if you want to learn more about projects go over to the AI business society and check that out the other tool I'm using is Google notebook LM this has been a fantastic tool because what you can do is pull a ton of raw material and then actually use it to actually synthesize it down or to find all the different elements that you need pull them in to actually pull them into something like a book project Google notebook LM is really cool as a like a chat bot like chat gbt but it doesn't hallucinate nearly as much because it only pulls pulls from the documents that you give it and that's powerful because I love that chat GPT can fill in the gaps for me but that's also means when it comes to hard facts and data that it can hallucinate sometimes so you have to watch carefully for the things that it pulls in in order to fill in the details that you didn't give it with not Google notebook LM it does that far less because it's dependent on the information that you give it you can see even on my screen here and for everybody following along visually you can see this but if you're following in the audio players just know that I'll be specifying what I'm seeing uh in detail so that you can get 95% of what I'm talking about even if you're only listening on the leth hand side I have all the documents that I've B pulled into this I every book needs some raw material some research some case studies some stories in order to fill out the chapters and provide proper evidence to support your arguments your logic and your thinking in this case I went and found a number of different research reports as well as just a mountain of case studies produced by some of the top leading AI companies because they're incentivized to pull out the best case studies of how well their tools being used so I went and found all the case studies from Google and anthropic and open AI as raw materials in order to mine for the types of case studies and stories that I needed to support some of the arguments so I've loaded them all on the left side you can see there's chat in the middle of which many times I've gone in and asked for case studies on X or on y or on Z you know in order to understand what people are saying about how the capabilities of AI are helping their business that I'm using to provide stories for the book most people know Google notebook LM for its ability to give the audio overviews which I could actually create a podcast out of all these different sources but that's not why I'm here I'm here because I'm it's a good way to actually mine and pull the data that you need out of a huge variety of resources from YouTube videos documents research reports uh I've used this many times for other projects but it's particularly helpful for book project when you need certain stories and data pulled so back to chat GPT the way I started this book is with a simple idea it was first a podcast episode in fact that episode and the transcript of it is loaded in the project files it was an episode just called the five types of AI marketing and it was a podcast episode that I did where I kind of broke down the idea and I learned more and more that the idea was a really useful one because as we enter into a an age where we're using the term AI marketing more and more it's very helpful to have a clear definition of what AI marketing is and the different categories of it because it actually gives us a way to talk about it analyze it discuss it and improve it if you don't understand a topic and the areas that it covers it becomes much harder to innovate in it there's a reason why in Zoology you have all these different classifications of animals and subclassifications and Sub subclassifications in order to better understand the Animal Kingdom in order to build distinction between them so you can better handle them in groups and analyze what's going on it's the same thing with every different topic every topic has its own taxonomy so that you can better understand it and build upon what's been done so that's what I'm trying to accomplish in this book PR mostly just for myself I want to better understand these things and wrestle with it and put it out in front of others and have other people kick it and test it there will probably be a part two to this book CU I put this out and a few smart people tell me hey there's not five types there's actually six I've wrestled with it a lot and I've already previewed this idea with others so I'm pretty sure there's only five but we'll see in the future so that's the beginning you have to start with an idea my idea is just simply breaking down the definition and the five types of AI marketing the next thing I did was just organize the book into chapters you have to start flushing out the idea as far as how you want to organize uh all the different chapters and I just did that Apple notes document created a bulleted list and sub bullets for every single chapter so I know how each chapter would play out into different sections so before I even entered AI I had already done the work of thinking through the idea how I would organize the idea and how I would present the idea in the book and that's when I actually came into the first conversation with AI with all that thinking already done here I'm going to open up the first conversation in chat GPT where I've actually loaded in that outline it was a rough outline from Apple notes and just said hey here's my current working outline below can you help me flesh it out a bit bit and of course I had already pre-loaded the instructions of this project with the goal of the project what I was trying to accomplish and my writing style so that it could write more like me so chat GPT did a fantastic job of actually flushing it out some some with pieces that I was like oh yeah that makes sense and probably some pieces where I had to go back and collaborate with it in order to hone it into what I had a vision for because obviously chat GPT will just take it and run with it and sometimes it runs in the right direction sometimes it doesn't I went back and forth with it for a very long conversation trying to get the outline right trying to add to it fill it in in certain parts and really wrestle with it on how to even organize chapters I went to how do I build sections or do I just build beefy chapters for each type and I wrestled with how to organize it and what types of things to put in there case studies Frameworks how to apply it there was all these different conversations that I've had with chat GPT and just the outlining section right here in order to understand what my what the journey would look like what would i' have to fill in with it afterwards but after a long conversation we ended up settling on how to best organize the chapters and the different parts of each chapter within it in order to start off on what became chapter one the problem of overwhelm now if you're skeptical I promise like most of this book almost all of this book is actually me speaking and AI just organizing it I am not the best writer I'm certainly not I'm okay at writing LinkedIn posts and explaining things even teaching things in a short blog post but when it comes to fleshing out a story for an opening of a chapter I just don't have the right the ability to craft the written word in way to really craft a compelling story chat GPT is much better than me at doing it I'm sure claude's even better than chat GPT but for the most part I found chat GPT to write pretty compelling stories if you give it enough Direction and raw material to work from so let's look a little bit about how I'm doing this with chat GPT for each chapter in chat GPT for the conversation I'm opening up with the goal it's like hey let's write the first chapter that we will cover the problem my story and what's next and I kind of give it an overview of what that chapter is going to break down it actually flushes out the chapter into a more thorough outline once we go back and forth on and agree on that outline I actually started breaking down the first section I think about every single chapter as a module or a section within the chapter and since chat GPT can really only write about a th000 to 2,000 words at a time is you have even even less it's probably more like 700 to about 1,200 words in one shot you have to think about how to work with it in order to get each shot correct now for a lot of you writers out there it would just be easier for you to write the thousand words to do all the work that I'm doing with chat GPT in order to write it because I'm promised I'm putting a lot of work into every single little section in order to get it right so that it's not uh having to rely on its own memory and its own understanding understanding of how a topic works and can just literally regurgitate what I've already given it in a style that I want it to write it in so what I do is actually preload it with all the information I I I can tell the story about how I got into AI marketing and even my backstory about how my experience is relevant to it but I just give it in a very boring way right like we can all recount the things that have happened but it takes a certain amount of creativeness and finesse in order to turn it into a compelling story so I actually gave a first pass of what should be in this chapter and a little bit of my story you can see I'm actually like putting it all in here I think I even started I think this is a a blog post I wrote on the topic I then go ahead and just I use the dictation tool a lot when working with AI there's a fun little on my Apple Apple keyboard called F5 and it has a little picture of a microphone and I often just tap it here I'll do it right here I'll just go tap it oh and for some reason it does not want to work right now forever whatever reason it's not working but if you go usually when I tap that key a little a ding sounds and you can start talking and it just starts dictating whatever the heck you're saying it's probably because I'm recording but I went and dictated the full story I then asked it what are some things that we can do so some of this is my primary story I would like to start with it actually outlined my story and I then asked it what are pieces of the story that are missing what are details that you need to know in order to make this story more more compelling I also gave it an example of a opening story of one of my favorite business books from Tim Ferris I took a screenshot of his first one of his opening chapters and it's he starts off because he's got a really profound story to tell right with this really exciting story and I like I really like the style of how this one's how this one is opened up can we use the same similar style to what Tim Ferris can you I took a picture of it uploaded it tell it to analyze it and then asked it to use a similar way of how Tim Ferris opens up in the action of his story and chat GPT understood it and wrote an outline of what what the details of how this story opens up for Tim Ferris so that he could apply it to me I also then asked it gave it more story details oh and here chat GPT actually asked me those questions the details it needed in order to make a more compelling story was asking me like what did the room look like at the infusion soft conference was there a particular image sound or smell that stood out how did you feel standing there why did this conference feel so important to you was it validation knowledge or the spark of a bigger Vision do you have moments of self-doubt early in your career like feeling uh out of depth while figuring out AdWords landing pages or automation how did that push you through you can see it's asking me questions not just about what happened but about what's going on inside me in details about the story in order to paint a more Vivid picture of what was going on at some of the key uh some of the key points of my career that make this story more intriguing and interesting and for people to put themselves in my shoes during the story so they can better understand my perspective if you think about it that's a lot like how a ghost riter would work in crafting a book a ghost writer is going to get the initial draft of the story and then ask for more details in order to fill in the gaps to get the the raw material again they need in order to work with the subject matter expert to write a compelling story a compelling book and that's what Chachi p is doing here but you have to ask it and prompt it in order to look for those things it will otherwise just go ahead and take whatever you've given it and run with it but if you ask it hey what are some things that are missing chat GPT does a fantastic job of understanding what it was given what is needed and then taking what's left I then went and dictated all the details I just went question by question and answered it dictating it be like I would repeat the question and then answer it to the fullest ability that I could and then move to the next question repeat the question and then answer to the fullest ability I could you can see it's one big long paragraph as I dictated the whole thing out and then chat chip said this is an incredible detail and paints a vivid picture of your journey and insights here is a plan to craft an opening story inspired by Tim Ferris style infused with your voice and details and with the strong narrative Arc that sets up the chapter's theme and then goes and sets a very strong outline I looked at it said that it I think I filled it in with some more detail here even more and then it crafted the opening story and the the opening story sounds like this the room roared thousands of marketers packed the immaculate Ballroom of a luxury resort in Scottdale Arizona bold branding adorned the massive stage where three finalists stood under the blinding spotlights each pitching their campaigns to win the coveted title of ultimate marketer this wasn't just a another conference this was a Showcase of possibility as the crowd cheered and applauded I sat captivated my mind racing there these weren't ordinary campaigns they were masterpieces each final presented a marketing system that seemed to defy the limits of what was what I thought was possible they had turned chaos into Clarity weaving automation creativity strategy into something both highly profitable and deeply engaging for their customers and that was the opening two chapters of what's going to become the opening chapter of this book so it wrote something better than what I could have written because I am not a great Storyteller in in writing so I'm I'm more more of a teacher more of a learner experimenter and a tinker and doer that likes to just report back on what I've learned like what I'm doing here with writing this book there are many skills I have writing stories is not one of them currently maybe someday but with chat GPT I can now co-write this book it is pulling from my story and my thoughts in order to write each section of the book and I think this is powerful I know authors who have written books that are now co- writing with AI now in order to write their second or third book because it's just a smoother process AI is such a great collaborator when it comes to fleshing out ideas poking at your ideas or adding contributions that you never would have cons uh thought of to add had you not asked it for some feedback it's the same thing we do when we work with humans why not use AI as something that's always available anytime we need to pull out our phone to jot down an idea or think through something to get feedback or to flush out an idea or to actually start a first draft for us in order to get things done AI is remarkable at it if you know how to guide it and Lead it through the process obviously use the canvas feature often when working with chat GPT because I will go back and have edit a paragraph or I can enter in a new space and ask it just to fill in some more details here based on the story so working with projects and canvas together are very powerful features Within chat GPT that are making this book writing process much easier and I W say this whole thing is made completely seamless there are many times where I go back and forth and I be like chat GPT did we go in the wrong direction for this whole chapter what if we approached it like this I have to be you have to be careful when you do it that's what I found because chat GPT will be overly agreeable and be like oh yeah that you should totally do that oh yeah you should totally do that when you can drive the thing off the rails I've actually come back to our original drafts that I made because I end up changing it too much and then finding that the original route that I had was actually the better one and that maybe some of my new ideas should just be held off for a different publication at different time so that is a brief introduction to this book I will be talking about it on the show I am still in the process of writing this but I wanted to Showcase it further along rather than doing a super long Mega episode about how I'm doing this by giving you a peek into the process and also previewing and kind of uh pre-marketing if you will building in public or learning here with you out in public what I'm working on so that you can know that I'm writing a book that it's going to come out hopefully in this first quarter and I'll be publishing it but also I like this first book again I'm not expecting it to be like a pure work of art like that it's going to be a revolutionary book I expect it to be a good book with some really good ideas in it actionable and to help solidify the definition around Ai and the five types of AI it's a really simple book it's it's an idea put into a book form that I'm going to be using later on and build on top of so it's a foundational piece of thinking for me which is why even though I'll be putting it out on Amazon and audible I will also be publishing each chapter for free on this podcast and putting it out on my own website so if you want to consume it it'll be out there for you to consume for free but if you want to buy it in the book form or download in the audible store it'll also be there too these are all things that I haven't even done before so I'm looking forward to the process of just figuring out how to get a book in Amazon how to get a book on Audible so I could kind of learn that process too so again when in the future I have another idea for the book I've already gone through the ropes a little bit about how to set it up in chat GPT work through the process and get it published and distributed this was kind of vulnerable because again I haven't fully worked through this so let me know if this like early behind the scenes look um and how I'm thinking through a project how I'm organizing an AI and utilizing the features in order to accomplish a bigger task or a bigger project is useful to you hit me up on LinkedIn I'm at linkedin.com ndigital marketing Dan in order to let me know and if this episode has been helpful to you something that is very helpful if you want to give back to this podcast an easy thing you can do is to leave a review either by tapping the thumbs up on the YouTube video and leave it a comment below or on Apple giving it a rating that you think it deserves and a quick review about how this has been helpful to you
