3-Steps Build Building an AI-Driven Team: A Guide for Marketing Leaders

In this episode of The AI Driven Marketer, host Dan Sanchez dives into the transformative power of AI for marketing teams. He presents a plan to amplify a small team’s productivity and impact, covering the essential steps to align team members, build effective workflows, and leverage AI for faster, better, and smarter results. Whether your team is all-in on AI or still skeptical, this episode offers practical insights on creating an AI-driven culture to drive performance and innovation. Join Dan as he walks through a structured approach to make your team feel like a powerhouse of productivity.

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Key Timestamps:

  • 00:00Introduction: Why AI is the key to transforming a small team into a powerhouse.
  • 00:20Episode Overview: The goal of AI for teams and a promise to share a strategy to scale productivity.
  • 01:06Challenges Facing Teams: Recognizing varying team attitudes toward AI and the need for alignment.
  • 02:44Step 1: Casting a Vision: How to communicate AI’s benefits and address team members’ fears.
  • 03:51Step 2: Documenting Processes: The importance of listing daily, weekly, and project-based responsibilities to optimize with AI.
  • 05:37Step 3: Improving Tasks with AI: Dan introduces a framework to make tasks faster, better, and smarter.
  • 07:11Introducing the AI Coach Tool: How the custom GPT AI Coach can assist teams in adopting AI across their roles.
  • 09:32Access the AI Coach: Information on accessing the AI Coach for hands-on guidance with tasks.

Dan Sanchez, MBA

Dan Sanchez is a marketing director, host of the AI-Driven Marketer podcast, and blogger on a mission to help marketers leverage AI to move faster, do better, and think smarter. He holds a Master of Business Administration (MBA) and Bachelor of Science (BS) in Marketing Management from Western Governors University. Learn more about Dan »

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