Podcast Equipment: Good, Better, Best + My Recommendations

As the director of audience growth at the largest B2B podcasting company worldwide, with a track record of launching and hosting numerous podcasts, I’m frequently approached with the same inquiry: “Dan, I want to start a podcast, what gear should I buy?” In this all-encompassing guide, I aim to offer you an unequivocal response to this persistently asked question. While selecting the right equipment is undoubtedly pivotal in podcasting, it’s imperative to bear in mind that it’s merely the initiation phase. So, let’s embark on a journey through my premier gear recommendations, while also exploring the pivotal factors that extend far beyond the equipment realm.

My Top Podcast Gear Recommendations

For novices venturing into podcasting, these are the quintessential gear recommendations I unequivocally stand by:

1. Microphone: Audio-Technica ATR2100 A high-quality microphone is quintessential for impeccable audio output. The Audio-Technica ATR2100, a USB microphone, embodies simplicity in setup while delivering exceptional sound quality. Moreover, it supports XLR cables, catering to more intricate setups and configurations.

2. Table Stand: Innogear Adjustable Stand A sturdy table stand, such as the Innogear Adjustable Stand, is a fundamental accompaniment for your microphone. This stand not only safeguards your microphone but also ensures optimal positioning to capture the best audio quality during recording.

3. Recording & Publishing Software: Zencastr When it comes to remote interviews, recording, editing, and publishing, Zencastr.com emerges as an all-encompassing solution. It streamlines the entire process, rendering podcast creation and dissemination a seamless endeavor.

Podcast Gear to Get (Good, Better, Best)

Different people need different types of gear for different reasons, so I put together my top recommendations at different quality levels and use cases.

Recording Podcasts


  • Good: Audio-Technica ATR2100 (An optimal choice for beginners)
  • Better: Shure MV7 (An slight upgrade in sound quality, albeit at a much higher cost)
  • Best: Shure SM7B (Exemplifying professional-grade excellence, though demanding additional equipment and expertise. Not to mention it costs way more.)

Mic Stands:

Remote Recording Software:

  • Riverside.fm: A premier remote recording platform delivering top-notch audio quality
  • Zencastr.com: An encompassing solution offering remote recording, editing, and hosting capabilities
  • Restream.io: A compelling option for streaming interviews with seamless guest social media integration

Recording In-Person Interviews:

  • iPhone: Enhance audio quality using Lavalier microphones. You can use an inexpensive Lavalier set that works with iPhone (like I do), but if you want something better, I recommend using the DJI mic set. It’s more expensive but provides a much cleaner sound.
  • Zoom H4n: A professional-grade portable recording device for on-the-go recording. You will need to purchase two hand-held mics like the ATR2100 to work with this.

Publishing Podcasts

Home Video Studio

For those venturing into the creation of a home video studio, consider the following essential components:

  • Camera
  • Lighting
  • Acoustic Treatment
  • Backdrop

It’s beyond the scope of this blog post to include all that gear as well but check out my Home Video Studio Step-by-Step Guide for recommendations or my Solo Studio video course for a complete gear breakdown.

What To Focus On Soon After

Beyond the realm of gear, understanding the core elements that transform your podcast into a standout success is paramount:

1. Who You’re Talking To: Define your target audience precisely, and curate content that resonates with their interests and preferences.

2. What You’re Talking About: Select compelling, pertinent topics that capture your audience’s attention and curiosity.

3. Why They Should Listen: Craft an enthralling value proposition that distinguishes your podcast and entices listeners to tune in.

While equipment is an essential foundation, content is the ultimate driving force. In my upcoming blog post, I’ll delve deeper into the art of constructing a potent value proposition that keeps your audience engaged and eagerly anticipating each episode. Stay tuned for further insights on the journey to becoming a triumphant podcaster.

Dan Sanchez, MBA

Dan Sanchez is a marketing director, co-host of the B2B Growth show, and blogger. He holds a Masters in Business Administration (MBA) and BS in Marketing Management from Western Governors University. Learn more about Dan »

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