Goggling Over Gear: The First Obstacle to Audience Growth

If you’ve ever embarked on a new venture, you know the excitement and anticipation that comes with it. Whether it’s starting a podcast, learning to golf, becoming a photographer, or starting a blog, one question seems to consistently take the spotlight: What gear should I get? It’s what I like to call “goggling over gear,” and it’s a major obstacle to achieving the one thing we all want – growing an audience.

As someone who has helped launch numerous podcasts, I’m often consulted by aspiring podcasters seeking advice. Without fail, the first question they ask is about the microphone they should get. Now, don’t get me wrong; gear is important, but it’s not the be-all and end-all of your journey towards building an audience.

The problem with obsessing over gear is that it becomes a distraction from the real questions that matter. Instead of asking ourselves why we want to do this, who would find our content valuable, how we can help our audience, where they would find us, and how we can make our content engaging and entertaining, we get caught up in the details of gear.

Think about it this way: aspiring golfers may obsess over getting the best clubs, photographers over top-notch cameras, and writers over the perfect blog website. But in reality, it’s not the gear that will determine their success; it’s their dedication and ability to hone their skill that will lead to success.

So, how can you refocus on what truly matters and overcome the gear obsession that’s holding you back from growing your audience? Here are some actionable steps:

  1. Set a Tight Deadline: Give yourself a quick deadline to make a decision about the gear you need. Do your research, establish a budget, and commit to making a choice within a specific timeframe. Once that time is up, move on.
  2. Remember Your Objectives: Always keep your main objectives in mind. Whether it’s starting a podcast, YouTube channel, newsletter, or any other endeavor, remember that your ultimate goal is to grow an audience and provide value to them.
  3. Ask the Right Questions: Shift your focus from gear to the questions that matter most. Who is your target audience? What content will resonate with them? How can you engage and help them with your content?
  4. Start Creating Content: Instead of spending endless hours comparing gear, start creating content. Take action and put your ideas into motion. The more you create, the more you’ll learn and improve.

Remember, no amount of expensive gear will make up for a lack of compelling content and a genuine connection with your audience. The gear is just a tool to enhance your skills, not a substitute for them.

So, if you’re passionate about launching a podcast, building a blog, or starting any other creative venture, stop goggling over gear and start focusing on what really matters: your audience and the value you can provide to them. Embrace the excitement of creating something unique and valuable, and watch your audience grow as a result. Your success lies not in the gear, but in your dedication, passion, and ability to make a meaningful impact on your audience’s lives.

Let’s get started!

Dan Sanchez, MBA

Dan Sanchez is a marketing director, co-host of the B2B Growth show, and blogger. He holds a Masters in Business Administration (MBA) and BS in Marketing Management from Western Governors University. Learn more about Dan »

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