Google Veo 3: Is AI Video Finally Good Enough? – Dan Sanchez

Let me walk you through what’s happening right now in AI video, because we’re at the edge of something big. Think of those first moments when you saw Instagram add video after being only a photo app—suddenly, the possibilities exploded. That’s where AI video tools are today, and the newest updates are more than just a shiny novelty. They’re starting to look like the real deal for marketers, creators, and anyone eager to stand out online.

The Dawn of Realistic AI Video

Just a few months ago, most AI-generated videos looked… off. You got stiff faces, odd lip syncs, and awkward transitions you couldn’t unsee. Now, things are rapidly changing. The latest video model from Google is genuinely impressive, and the leap in quality is huge.

Audio isn’t just an add-on—the dialogue feels fluid and matches mouth movement.
There’s music, sound effects, and overall a real cinematic vibe.
Facial expressions are more than static; you see nuance when the characters “talk.”

For the first time, it actually connects on a gut level. Hand the finished clips to someone uninitiated and they’ll likely assume it’s just another Netflix scene. I’ve been showing these videos around the office and at home, and people are genuinely floored.

But Is It Perfect Yet?

Not quite. Even with all the progress, you’ll spot some glitches and “hallucinations”—think of a character saying a word awkwardly or a background image not obeying the laws of logic. And—fair warning—the jaw-dropping promo reels you see online are the best of the best, highly curated by the teams behind these models. In the wild, there will still be some clunkers.

Here’s what I’m noticing:

The most compelling uses are short clips (6 seconds at a time), but you can string them together for longer content.
Some telltale AI oddities still slip through, but these are shrinking with every update.
It’s “good enough” for early adopters, savvy marketers, and creative advertisers who know how to polish a rough edge.

It reminds me of early AI photo generators—once the quality got good enough, people started using them everywhere. Are these videos on par? Almost. If you leverage post-production, smart editing, or simply use short scenes, you’re in the sweet spot.

Who Can Actually Use This Right Now?

The catch? Access is still gated. If you want to play with the new Google AI video tools, you’ll have to fork over for a high-tier account. We’re talking about $250/month unless you pick up an introductory deal (right now, it’s $125 for the first three months).

Why the steep price? Generating video takes a lot of computing muscle, much more than cranking out a few AI images. But if you work in creative industries, content marketing, or advertising, this could be the edge you’ve been hungry for.

Ways You Might Use AI Video Right Now

Eye-catching social posts that stop thumbs in their tracks
Quick, dramatic ad concepts without massive green screen budgets
Mini-scenes for story-driven campaigns or product unveilings
Pilot-testing ideas for longer-form content (even stringing together tons of short clips)

If you’ve relied on painstaking setups or freelance videographers for short digital ads, imagine what you can do with just a killer prompt and a bit of your own creativity.

Looking to the Future

I truly believe we’re a year or two away from someone stringing together these 6-second wonders into a full-length feature that is, at the very least, entertaining to watch. The models have finally cracked the toughest piece—dialogue. That was the last “magic trick” the tech needed before it could produce video that isn’t just pretty shots but actually tells a story. It’s not just about the money shots anymore.

And here’s what matters for professionals: The first brands to master this will have an insane creative advantage. They’ll pump out content at the speed of thought and iterate faster than traditional teams could ever dream. Yes, you’ll still need strong ideas and a discerning eye, but the doors are wide open for the bold.

What You Can Do Next

Watch for public launches and open betas. Prices always drop as competition increases.
Train yourself to spot AI video’s strengths and weaknesses. Know where to double-down and where to edit.
Experiment with short-form content. Even if you don’t have access to the upper tier, keep an eye on platforms sharing user-generated samples.
Start prepping your campaigns to use AI video prompts. Creative copywriting is about to get even more valuable.

We’re standing on the edge of real, usable, mind-bending AI video. In just a few months, this will no longer be a novelty—it will be a core part of every marketer’s toolkit. My advice? Get ahead of the curve, keep experimenting, and grab every edge you can while your competitors are still catching up.