How to Assess Your AI Marketing Skills (Take the Quiz!)

Are you feeling a bit uncertain about your current AI marketing skillset? Join the club! It seems everyone has an opinion about the future of AI—some say it’ll create tons of new jobs, while others are convinced it’ll eliminate more jobs than it creates. Regardless of your stance, one thing is clear: mastering AI is no longer optional if you want to thrive as a marketer.

A year ago, I faced this same uncertainty. I’d been dabbling with ChatGPT, building custom GPTs, and generally experimenting, but I had no way of objectively assessing my skills. Was I a beginner, intermediate, or on my way to becoming an AI pro? To my surprise, no real benchmarks existed to help marketers measure their AI skills effectively.

Charting the AI Marketing Landscape

To make sense of this “new land,” I started my podcast to interview experts and document my learning journey. This exploration led me to create a helpful framework—the Five Types of AI Marketing. Think of it as a rough map, guiding you through the landscape, helping you identify what’s out there and where you should focus your efforts.

Here’s a quick overview of the five types:

1. AI as a Copilot: Streamlining your internal marketing processes.
2. AI for Content Creation: Automating and enhancing your creative output (most marketers start here!).
3. AI for Hyper-Personalization: Delivering highly tailored experiences at scale.
4. AI for Conversational Marketing: Finally making chatbots and conversational tools genuinely useful.
5. AI for Analysis and Forecasting: Leveraging AI to analyze data, predict trends, and make smarter strategic decisions (this one’s got the most room to grow).

No framework is perfect, but this one helps you quickly identify areas where you’re excelling or falling short.

Assess Your AI Marketing Skillset

To make things even easier, I developed a quiz that quickly assesses your skills across these five areas. It’s straightforward—15 questions, no tricky wording, just honest self-assessment. At the end, you’ll get a detailed scorecard highlighting your strengths and pinpointing areas needing improvement.

Curious to see how you stack up?

Take the quiz right now at danchez.com/quiz.

This tool is exactly what I wished I’d had when I started my AI journey, and it’s helping me identify my own gaps even today.

Share Your Results!

Once you’ve taken the quiz, I’d love to hear your thoughts. Connect with me on LinkedIn—I always enjoy hearing your insights, experiences, and how you’re leveraging AI in your marketing career. Let’s master AI marketing together!