AI-Powered Course! How to Customize Lessons Automagically
Use three student details inside a marketing automation workflow to let AI customize course lessons, examples, and applications without rewriting the whole course.
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Personalized Marketing at Scale w/Jim Laurain
Jim Laurain and I explore how AI-enhanced customer data can personalize distribution, offers, timing, and content using behavioral signals marketers already collect.
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10x Your Output With Robust Custom GPTs - AI Fundamentals Course Part 5
If you’ve been experimenting with Custom GPTs, you’ve probably built something simple that handles a specific task. But what if I told you that’s just scratching the surface?
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My Process For Crafting Custom GPTs - AI Fundamentals Course Part 4
Let’s be honest – most people’s first reaction to AI prompting is skepticism. “Couldn’t I just do this myself faster?”
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The Marketer's Guide to Chain Prompting with AI - AI Fundamentals Course Part 3
If you’ve been following my AI journey, you know I’ve been experimenting with different prompting methods to get better results from ChatGPT. But here’s the thing – I’ve been holding back on sharing one of my most powerful techniques.
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When Is It Worth Learning AI? A Conversation with Ashley Faus
As AI continues to dominate conversations in marketing circles, there’s a critical tension developing between early adopters and more cautious enterprise players. While solopreneurs and small agencies have quickly embraced AI tools with minimal risk,…
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The STEP Your Missing To Get More Consistency Out of AI - AI Fundamentals Course Part 2
Get more consistent AI content by combining expert starter material with a clear template, a finished example, and a direct prompt that defines the desired outcome.
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Marketer's Guide to Advanced Prompt Engineering - AI Fundamentals Course Part 1
Create more useful AI marketing drafts by treating the prompt as a brief: define the role, result, context, intent, and constraints before you ask for output.
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The Future in Focus: AI Tools That Forecast Business Opportunities w/Saar Ben-Attar
Scenario planning with AI helps marketers test plausible futures, expose assumptions, and turn changing market signals into timely experiments instead of annual guesswork.
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AI Has Changed the Way I Design Logos - Here's The Process
Use AI to expand logo concepts quickly, then apply human brand judgment and vector design skills to turn one promising direction into a usable visual identity.
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From Marketing Automation to AI: Andre Yee's Vision for the Future
I recently had a fascinating conversation with Andre Yee, founder of Tiga AI and former CEO of Triblio, about where AI is heading in the marketing and sales space. Having built and sold multiple successful marketing technology companies, Andre has a unique…
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The AI Marketing Journey: My Q1 Learnings and Predictions
The AI marketing journey is about learning to direct AI tools, redesign workflows, and become more valuable as marketing work changes.
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