The Future of AI Marketing (& How to Prepare for It)
The future of AI marketing is uncertain, but the next step is clear: master transferable fundamentals, test real workflows, and learn early enough to lead the people around you.
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Vision to Results: Crafting an AI Strategy that Delivers w/Geoff Livingston
An AI strategy connects a business objective to a measured workflow, a responsible owner, and adoption support so experiments can become useful operating systems.
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Navigating AI Adoption: From Misconceptions to Technical Challenges w/ Harrison Painter
Harrison Painter shares a practical view of AI adoption, from the role of a non-technical chief AI officer to the human creativity and emotional intelligence teams still need.
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Voice Your Prompts: Discover the ChatGPT Desktop App for Marketers
The ChatGPT desktop app made it easier to speak a rough request, transcribe it, and get useful help without writing a long prompt first.
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AI Marketing: Trends, Tools, and Transformations w/Mark Fidelman
Mark Fidelman and Dan Sanchez discuss the gap between AI hype and adoption, practical marketing workflows, and why human judgment and trust matter as synthetic media improves.
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5 Types of AI Marketing: Which Are You Using?
A working taxonomy gives AI marketing structure. Categorize the work, test each area against business goals, and revise the map as the technology evolves and new capabilities emerge.
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Become a Super Marketer in the Age of AI w/Gen Furukawa
Gen Furukawa and I discuss learning from practitioners, repurposing original content, using data analysis, and building a practical AI stack for small marketing teams.
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AI-Powered Course! How to Customize Lessons Automagically
Use three student details inside a marketing automation workflow to let AI customize course lessons, examples, and applications without rewriting the whole course.
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Personalized Marketing at Scale w/Jim Laurain
Jim Laurain and I explore how AI-enhanced customer data can personalize distribution, offers, timing, and content using behavioral signals marketers already collect.
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10x Your Output With Robust Custom GPTs - AI Fundamentals Course Part 5
If you’ve been experimenting with Custom GPTs, you’ve probably built something simple that handles a specific task. But what if I told you that’s just scratching the surface?
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My Process For Crafting Custom GPTs - AI Fundamentals Course Part 4
Let’s be honest – most people’s first reaction to AI prompting is skepticism. “Couldn’t I just do this myself faster?”
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The Marketer's Guide to Chain Prompting with AI - AI Fundamentals Course Part 3
If you’ve been following my AI journey, you know I’ve been experimenting with different prompting methods to get better results from ChatGPT. But here’s the thing – I’ve been holding back on sharing one of my most powerful techniques.
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