OpenAI's Operator, o3 Mini, & the Need for Marketers to Lead
Operator points toward a marketing future where the valuable skill is knowing what needs to happen, then delegating and leading AI systems with judgment.
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I'm Cowriting a Book with AI – This is My Process
Writing a book with AI works best when the human supplies the thinking, structure, and editorial judgment while the model helps turn raw material into a usable draft.
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AI's Impact on Marketing: Faster, Better, & Smarter Strategies
AI makes marketing faster, but original ideas and audience judgment still create the advantage. Use the tools to test better premises, not just fill a content calendar.
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2025 Predictions, AI Market Penetration, & Agents
AI adoption will be uneven, but agents and multimodal tools are moving fast. Prepare by testing workflows, building AI fluency, and strengthening human judgment.
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OpenAI's Shipmas, Gemini 2.0 Launch, and AI Education #BotBros
Rapid model releases make AI fluency a hands-on skill. Learn by testing tools, comparing their strengths, and building small projects instead of waiting for a perfect course.
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1 Year of AI-Driven Marketer: What I Learned, What's Next, and Why It Matters
A year into AI-Driven Marketer, I am less interested in pretending I have AI figured out than in continuing to learn in public, publish consistently, and let the work create new opportunities.
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Using AI for Creative Marketing + Open AI's 12 Days of Shipmas
AI makes polished creative output cheap. The marketing advantage comes from choosing a specific premise, testing a repeatable format, and turning new capabilities into work people remember.
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AI + Music: Unlocking a New Era of Emotional Marketing Content
I built an AI-generated workout album from Psalms to test a repeatable creative process for lyrics, music, album art, video, and emotional marketing content that marketers can adapt to their own campaigns.
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Are AI Agents Real? Here's the Breakdown for Marketers
AI agents and generative media are promising, but marketers need contained tests, clear guardrails, and a repeatable premise before scaling them into real campaigns.
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SEO in the AI Era: My Strategies for Staying Ahead
SEO is becoming answer discovery across Google, YouTube, and AI assistants. Keep publishing useful evidence, then use ethical roundups, reviews, and rankings to stay findable.
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3-Steps to Building an AI-Driven Team: A Guide for Marketing Leaders
Build an AI-driven team by casting a shared vision, preparing the work, and giving every person a practical next action tied to their goals and responsibilities.
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One Prompt to 10x Your Future ChatGPT Outputs
A deliberate memory interview can teach ChatGPT your role, goals, audience, and working style, giving every future request a stronger context and starting point.
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