AI-Driven Marketer podcast
Browse the complete archive of practical conversations and experiments for marketers building with AI.
Episode archive
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The next advantage in marketing may not come from another SaaS subscription. It may come from building smaller, smarter tools that fit your exact process—and owning the system behind them.
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AI can produce an entire campaign in minutes, but human review can still take hours. Here’s the simple web-based workflow I’m using to make review faster and clearer.
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Codex can do far more than trim footage. Here’s the five-step process I use to turn raw video into polished, distributed content—and make each edit smarter than the last.
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I use ChatGPT differently on my phone, in the browser, and on my Mac. Here’s the workflow I’ve settled on for voice, research, projects, files, and serious work.
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ChatGPT 6 Astra’s computer-use abilities point to a major shift in marketing: entry-level work won’t disappear overnight, but the skills required to begin—and advance—are changing fast.
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AI is already part of daily marketing work. The next advantage won’t come from using more tools—it’ll come from finding bottlenecks, questioning assumptions, and automating only what works.
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AI can already analyze your marketing strategy. The harder problem is giving it clean, connected business data—and building the IT relationships needed to make that possible.
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AI isn’t just changing how we market. It’s changing what people believe. As fake testimonials and synthetic content spread, proof, depth, and visible humanity become your strongest trust signals.
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AI gives marketers more capacity, but capacity alone doesn’t create revenue. The missing skill is learning to think like an owner: technician, manager, and entrepreneur at once.
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WordPress isn’t disappearing overnight, but AI-assisted development is changing how small teams build websites, landing pages, internal tools, and custom marketing systems.
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ClickUp’s 100X marketer role sounds bold, but it exposes a bigger question: how should marketers use AI without becoming bottlenecks, losing judgment, or chasing productivity theater?
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AI workspaces can keep context and take action, but marketers still need to find the bottleneck that will actually move the business.
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