Integrating AI for Seamless Podcast Production

Podcast production is full of repeated handoffs. A client needs onboarding, a guest needs scheduling, an episode needs editing, and the finished recording needs posts, clips, and distribution. Lee-Ann Scott built a podcast-in-a-box approach around those steps, using AI to make the system more consistent without removing the decisions that make a show sound like its client.

Train the system on the client

CustomGPTs work best when they are treated like another team member. Lee-Ann loads the client's content pillars, tone of voice, and small language preferences so the system can help with proposals, kickoff work, announcement content, and analytics. One generic GPT for every client would produce generic output. The useful work comes from giving the system the right context for each brand.

That context can begin before recording. Automated outreach can help start conversations, while a kickoff call supplies information about the client's goals and audience. The same material can then guide the production and promotion steps that follow.

Reduce the production handoffs

After recording, AI tools can help identify clips, prepare captions, organize files, and move content toward publishing. Clipping tools may get close to the right margins, while a producer still checks whether the selected moment makes sense. The system can also create announcement posts and supporting content from the episode.

The more tools involved, the more opportunities there are for a handoff to fail. Minimize unnecessary software changes and define who checks each stage. Automation is useful when it removes repetitive work, but it becomes fragile when nobody owns the transition between tools.

Protect time for thinking

Automation should create room for better work. Lee-Ann emphasized the need to schedule deep thinking rather than filling every open hour with client work and busywork. A podcast system can handle many steps, but a marketer still needs to decide what the show means, who should hear it, and how it supports the business.

The durable approach is simple: train the system on the client, connect the repeated steps, reduce handoffs, and keep human review at the points where quality and strategy matter.

[Music] welcome back to the AI driven marketer I'm Dan Sanchez my friends Calli danz and I am on a journey to master AI in 2024 because it's clearly something that's coming for all of us including us in the podcasting space which is a topic that is near and dear to my heart which is why I'm talking to our guest today Leanne Scott about her podcast in a box concept where she's using AI throughout the process in order to automate like the whole po production process so Leanne welcome to the show welcome and thank you so much for having me I'd like to start with custom gpts because that's that's one of my favorite AI tools and something I'd love to figure out how you're leveraging throughout the system uh how are you using custom gpts with open AI in order to complement thing other AI tools that you're using throughout the process well the big thing about custom gpts is that it can do anything that you want it to do as long as you train it so you've kind of got to think about training it as you would an extra person on your um on your team and so when we look at bringing a client on board we make sure that we teached everything we needed to know about content pillars about tone of voice about little nuances on the way that um people say things so that it becomes more authentic if we use the same GPT for every client it would mean that we just be spitting out more AI dribble um but if you can learn how to leverage it to actually really act like a client then you know with the worlds you oyster really and so that's where we're using the gpts um to really get into the heads of our clients but also to assist and make sure that the quality of content that comes out is much better that's huge um what parts of the process are using it in I love custom gpts because of how how tailored you can make it um but are you using it on the pre-production end or more on the post- production end all uh we we use it right from the start so from our very first meeting with a client um we start using it so when we put together a proposal we have taught it all kinds of things on um how we want thing how we want to present our services um and then how we tap into that then we look at once they've actually done the kickoff call we teach it to sound like our clients um and then the next stage of that is once we've recorded a podcast is creating the posts and um all the content that goes with it the announcement content uh and then we can use it in some of the analytics as well that's huge I mean I even like how you're using it it sounds like you're using it for internal purposes too you're like after that kickoff call we start to leverage it to streamline your processes on the back end for your own for your own purposes let alone for your clients yeah so let's start breaking down the podcast in a box like step by step like what are you doing on the front end a lot of podcasts are guest based kind of like the show you know we do a lot of have a lot of guests on the AI driven marketer and I do a lot of solo episodes as well but like figuring out how to handle guests as its own its own thing right there's so many little steps just to get to the point where you're actually showing up and recording the interview you how are you automating the process in the beginning of the guest relationship so we do a number of things one is we do some automated Outreach on LinkedIn um so that's where we kind of use conversational Bots um so that we can get the volume um not you know some people are easy to book and others are not uh once got conversation once we've got the conversation going we can then we then give the guests the opportunity to book either direct with a calendar link or some people would prefer a conversation uh so the bot can help with that Conversation Piece uh getting them booked in instead of this backwards and forwards can you do next week Thursday or maybe next week Wednesday um so we just help with that process once we've got that we then have the reminder sequence so like any workflow has got appointment reminders I think if you think of calendly yeah uh you you know they've it's got all the appointment reminders but why would you have a separate uh calendar and reminder system for that you can actually feed that into um our lead scoring within the CRM and all of that uh once we then have them booked in we remind them and tell them what to expect on the day uh on the morning we make sure that they're all ready we give them the reminders remember to switch up all notifications um make sure that you got your stick on that kind of thing um and remind them that it's a video podcast as well uh so from that point we then have the guest prepped ready to go um and obviously like you know getting them to show up is is half the battle um so I think it's part of the process of finding the right guests getting them booked in and making sure they feel comfortable and prepared uh on the day of their interview yeah so are you using just email to send out the reminders before the interview or you using text messaging or something else as well uh it depends on the client so you know with with high level you can use email or text messaging uh so we depending on the client we can do both or just email okay and it's interesting you're using a LinkedIn automation tool there's plenty of LinkedIn automation tools out there um but you're using high level for the appointment booking I assume for the actual like calendar embed widget whatever they're putting on their website um how do you get the two to talk to each other if they given the option to go to the appointment link that makes sense because on there you can ask the questions and get what you need but if you're having the LinkedIn automation tool walk through the con the questions how do you get then do those tool tools sync together oh now you're asking for all my secrets um LinkedIn is one of those an anomalies in that if you think of Instagram and Facebook they love to talk to high level um that they're a pain in the but uh they do talk to high level when we look at LinkedIn LinkedIn doesn't want to talk to high level yet uh so yes we need to have an integration and there are different things so we can use expand and then import the information in um we get to a point where we can push them over onto the link on the website so it's it's one of those things that if I could wave a magic wand LinkedIn and high level would play very nicely together yeah that is tough LinkedIn tends to be a blackbox which is why all these AI tools use the method of like pretending they're like going through a digital browser in order to automate a lot of these things which is kind of an interesting route to go because linkedin's been so over over automated and spanned by so many where I guess Facebook's okay with it but maybe the level of automation people hit with LinkedIn is is more sometimes I feel like linkedin's like okay with it though it seems like they're okay we don't like this keep going exactly they must know the tools are there but but I think it's how people use it they limit they limit the number of connection requests you can um make and I think as long as you use the tools so that you've got a human element to it they are happy with that um lots of people complain about being spammed on LinkedIn but I actually get spammed way more on Facebook than I do on LinkedIn oh I get spammed more on LinkedIn but I also like spend all my time on LinkedIn and not on Facebook like Facebook is literally just my friends and people that I've known from the past where LinkedIn I have like 25k connections so I get spammed in more often right more ways for people to find me because of because of the connections yeah for sure um though I do find when you're doing Outreach for a podcast it's it's much less spammy right I mean because you're asking to like get them on a podcast highlight them their expertise it's I I don't know I I feel like it's not spam it's something that I've done personally manually before so to use a LinkedIn automation tool to like hey would you like to be a guest on the podcast even if you're automating it you're automating it and zeroing it end on the kites of people you want and all that kind of stuff even if you're using it for prospecting like I don't know if you do you use that for as a tactic for your clients you're using a podcast interview as a as a way to prospect absolutely absolutely I think I think it's one of the best ways to leverage podcast and it's one of the most underleveraged ways uh for people to connect and actually get to talk to the dream clients yeah I mean the agency I used to work for that was like their main thing the founder had even written a whole book on the topic of content based networking um and it was such it was so good uh even and even if people ask me on their podcast because they think I could be a client um I'm like yes like I always take it because I'm like I don't there's something to being on the other side of the mic to as a as a guest or a host or as a guest rather than a host because people's questions can draw different insights you didn't even know you had sometimes and that's valuable in and of itself right exactly um so you're link you're running LinkedIn automation you're getting people to book through a calendar or it completes it itself and follows up automatically which is pretty cool and you have a reminder system through email prepping them for the interview and they they're then they jump into the interview is there a particular software used for recording are you a Riverside fan are you using Zen cter like I am what do you use for recording so I like I like Riverside um the quality the video quality is really good on Riverside so I do like it um Zoom we found we we used to use a lot of Zoom because I'm just comfortable with zoom but the quality of video is so poor um and that we just had too many complaints so we don't use that anymore what I like about Zen cter is that it kind of does almost everything Riverside does there's I wish there was a few things Riverside does that I'm like H I wish Zen Caster supported like the ability to come in as a producer into the room like I don't know if you've ever like been in producer mode where your video isn't mixed into theirs you're just there to kind of like talk people through the process I missed that because I've used Riverside for that before and Zen Caster I just have to like turn off my video and mic as a producer if I'm doing that for a podcast um the thing I love about Zen Caster though is that it does everything like it records you can edit do basic edits like text editing like descript but within the product itself and then it also does the it also is the host so I don't I never have to download a file oh okay it's all in one pro it's all it's an allinone thing where it goes from recording editing and production which means I can turn it faster because the process of even just downloading re-uploading that's a lot of time it's most time and I have a highspeed internet and it's still the timec consuming process when you're dealing with like 30 45 minute L length episodes it also good on Clips way better than riversides does I found oh really see now that would be enough reason to to change over it's ability to find the right clip so you still have to kind of like you know for some reason all AI clipping tools like Miss the mark by like five or 10 seconds on the front end or the back end for some reason you're like exactly there's like this like 10 or 15 second margin on the front end or back end where it's almost perfect um so that does pretty good and then I think the last thing that Zen Caster does on that clipping side is that it a you you can literally just take the clip and either archive it because it was no good edit it or just one click like put it in the queue and it publishes to all the socials that you need amazing because that's another part that I'm like just like every episode is a couple of Clips or maybe up to seven Clips to up to download those and then repost those on every SE separate platform even do it through buffer where you can schedule it all at once is another extra step that's eliminated that I'm like H I hated that step I I loveed video video is a great AI platform that does Clips but I I hated the process of downloading them and re-uploading them so yeah I won me over for that oh really that yeah that would win me over I reckon I like video my biggest issue with them is that if you need to make any changes you have to do the whole thing over again and that just drives me insane really you know when the kind up one tiny little thing yeah yeah yeah that is that is an issue and I do find my past agency they were still doing the captions by hand because it was so pain because clients just it's unacceptable if you miss a semicolon you know like in a in a 30 second clip you're like seriously it's social media oh well so that's talk to you about I could talk to you about the quirks of clients for the next hour yeah and quickly this will become like agency Life podcast exactly is a different show but it is it is part of part of life um so you're using Riverside you're recording there um what what's happening post-production wise do this is where I get really curious because there's so many little steps in the podcasting World in order to take it from something like Riverside edit it re-upload it to your your podcast hope and then to do distribution which is honestly like I I find that I always suffer on distribution because it takes so much work just to get it to the end zone to publish the dang thing you know and to get the show notes written and the title and the cover image and it's like distribution is like it should be 80% but often only gets 10 or 20% of the effort because it's so much work just to get the episode out there so how are you making that simplified with AI and automation so I think the the thing about us is that what we've done is we've really honed in on what are all those multiple steps and and that's really the reason why people stop doing their podcasts after 10 episodes I most people stop because there are so many steps that nobody ever thought about when they first hit record so we've mapped out over 500 um standard operating procedures and processes and optimize each and every one of them to make sure that we're as efficient as possible and we can keep up with a weekly Cadence in terms of production and distribution so we use um we use obviously custom gpts for uh the production process we use uh tools such as video Opus clip we've tried um and we we've also love to script because that way we can do our own clipping but really quickly um and so we look at ways that we can process as quickly as possible and as efficiently but what we always tell clients is that you have to realize that this is just a taster it's not necessarily about finding the perfect clip in an hourong podcast so um that's kind of where we we we look at using the AI tools and then in terms of syndication and distribution across the platforms we use automated scheduling we use the various hosts that will push out across the different uh listening platforms um we tried bcast which was great because it would upload directly to YouTube but the analytics were not great um then we've tried Buzz Sprout and we've tried Captivate Captivate is my favorite I think the the analytics are the most detailed y um and they're the the the most user friendly um I think it's intuitive where things go and how things go and quite frankly I just think we can give as much information and now you can bring your YouTube listenership in there as well so that's our favorite I swear I've tried every podcast host like Captivate is really good I remember looking at Captivate and for the price they charge they had some of the most robust features I'd ever seen in a host um so I think it's like what 30 bucks and you get like unlimited shows and then it's it's they cap it based on like how many views you get which is actually a freaking huge deal because most shows don't get a ton of views but if you have a breakaway show then you're going to be paying no matter where you go through the through the roof or through the nose right so Captivate is really good I think the one thing I didn't like about Captivate is it doesn't support video RSS and that was my my hiccup with them maybe they do now though um so they don't not not so much video RSS but they they do pull the YouTube link in and they do Syndicate the YouTube viewers so that's the most important thing for us is that we're able to that's interesting so you can upload video and it'll push video the video to YouTube no you've got to upload to Youtube but it will pull it in and so when you use a Captivate link um it will also show the video link and so you upload YouTube and it just scrapes the YouTube feed and publishes it automatically converts it to audio to be published to all the app to all the podcast apps or you have to upload to Captivate and YouTube yes you got to upload to Captivate and YouTube and then for us the reason we do it is that when you use your Captivate link you can show the video link as well um but you still have to upload to Youtube and then the other side the most important for us is that it will pull in the listenership so we know what the numbers are across otherwise you got that's cool manually calculate your YouTube plus your other listeners hey that's something because that's the only place then that I know that actually counts it all together like YouTube views to downloads I'm like that's pretty cool because right now I still have to watch those separately yeah that's but that's probably why I stay with Zen Caster because I only I only like uploading or at least Zen Caster I don't even upload anymore it just publishes both one to YouTube Separate one to all the podcast feeds so yeah um yeah I'm trying to I'm trying to figure out how to like how how to get this down to the least amount of steps possible so I'm always curious there so many steps like you just said there's 500 of them yeah yeah we have 500 from start to finish and it covers everything um so yeah it's a lot and I'm sure there's still more that we were working on yeah I mean this why podcast agencies exist because there's so many tiny little steps and they're not necessarily like hard steps but there's just so many of them yeah exactly exactly especially when you start getting up to 100 episodes 200 episodes um to keep pushing that forward and then you've got your monetization aspects that you have to look at so um yeah it's interesting so I have a question for you yeah when you are editing um a podcast episode do you listen from start to finish right the way through every client's episode to find the bits to pull out uh to find the bits to edit out or do you depend on AI edit um I depend on I don't know it's a combination of both like for the clients if I'm editing their show that I'm also producing their show which means I actually was there live on the episode okay um and I'm there live on the episode specifically so I could take the timestamps of things that need to be cut out not so much things that need to be highlighted um because I find that organic conversation works the best like even in this our show that we just had we had a moment where like your neighbor was like Drilling the audience didn't hear it because I've already cut that out um but those are the things that I'm listening for as a producer so when I do edit it in like cap cut or something like that or now just straighten Zen cter like I can just go back find those t stats timestamps edit it out I'll use Auto I'll use AI to cut out the silence which I think is the most use case I don't use AI to cut out the ums and AZ because I find that it's a little bit too aggressive with it and cuts out the natural ums that are actually okay okay right it doesn't know where to cut it and where not to so I don't use AI for that and I only cut those if like like only if it's like really egregious do I actually cut and edit what somebody said or if it's a clear doover or a mistake or or something interrupted it interesting every once in a while there's more like I don't know like some some host like interrupt too much and so you have to go and then separate it out right so you have to edit it separately and that takes a long time but generally I'm using AI as much as possible and doing very minimal editing um but I was also there as a producer listening yeah so I had one client um she we had to edit out 900 and something ums and rs in a one and a half hour conversation it was a nightmare and you had to do it because you actually couldn't follow the conversation cuz so manys and a well with that many ums and AWS I find what you get back edited still sounds really wonky you know if you're clipping together to work really because if you're clipping out like an um and a like after every other word it like when you actually chop it together even if you like went through the timeline and hairpick the exact second to allow enough space in between the words it still sounds weird and I I don't know what to do about it sometimes other than like hey like if it's somebody I want to build a relationship with strategically then I'll go ahead and publish it and be like hey it's the best we could do um if it's something where it's like I wanted it for the content then I'm just like sorry this there was just too many ums and a you know excellent yeah I it's rare I've I've probably hosted and produced well over 400 500 episodes and probably only once or twice have I heard some guest bot it that bad yeah but sometimes they are that nervous M mainly when you're doing these kinds of shows you're talking to Executives or directors and up usually or pretty good specialist where they're pretty comfortable and talking about the thing that they're talking about so I don't know if that too [Laughter] often I think I think that you 100% correct there it comes down to the quality of the people that you're interviewing um that you are you know inviting onto your um show so it does help yeah but when you're reaching out automated through Linkedin obviously you're gonna get some people that yeah not only like don't have a lot to add to the conversation um but you know they they don't know how to be interviewed either but it's I don't know I find most people most people do quite well um so that's your process getting all the way to episode published yeah how do you handle distribution where did custom GPT start to come back in and then how are you like automating a lot of the little steps after an episode goes live um so there it is it's down to using things like cap show um we don't use not cap show sorry Captivate um cap show is another great tool to look at uh if you haven't already it can be end up being quite pricey but it is really good uh so we train our gpts to do most of that um in terms of I think probably once the production process ends that's where the AI uh tools stop being as effective and then we have to do a lot of stuff manually although we do po we do schedule post so we do a lot of that is automated so we will use high level for that okay so use high levels scheduling tool yeah it's FY and they've come a long way since they launched it um but what I love about it is that it's got the approval workflow in it so we can upload posts and we can just send off to the client that it's ready for approval they can approve the posts we've connected to all their platforms and it's done um so you know I've got a a very big philosophy done is better than perfect and so although yes there are other things like uh Buzz Sprout and hero poost Metro Cool there may be a little bit more but I think for what we want because we keep everything um on one platform the workflows are much smoother much more efficient otherwise we're having to play with things like make.com and zapia and that that's when things start going wrong so we try and keep it as simple as possible make sure it's done um even if sometimes that means it's not perfect yeah you know actually share a similar philosophy I'm like the more handoffs you have to do with software the more chances for things to go wrong I actually really hate using zappier and I try to avoid it at all costs as as powerful as it is and is is becoming with their AI Integrations I'm like if I can avoid it I will because the more handoffs every every handoff is a is a failure point that you then have to troubleshoot when something goes wrong and things go wrong consistently exactly so that makes a lot of sense um are you using high levels workflow AI at all in somewhere in the process no not so much at the moment we still think through all the workflows ourselves um and we we do use some of the AI but you you can't bring your custom gpts in yet so that's where it it's coming from what I understand um okay that could change change game but for the moment we still have to do too many handoffs uh to really inte grated and because you can't determine you it's not repeatable so it's not reliable so whereas with a custom GPT you've trained it you know what it's going to do but in high level you're dependent on it thinking for itself each time so you can't guarantee what's going to come through the the pipe I don't know I think you can you can train it and teach it it's a little the process is a little bit different because you're working through the API rather than through the the custom GPT um I just worked through a project that I was really happy with which is why I'm now interviewing other high high level users to figure out what else people have figured out um I built a a course on AI that walks people through like a fived day email course but each one is based on a video so what I did was I took the transcript from the lesson and on the form you have to fill out to get to the course asked for three pieces of information uh like I mean other than name and email ask for like what's your job title what industry you in and who's your buyer and then I I give it I essentially prompt it it essentially becomes a super prompt which isn't as good as using custom gpts because you can AI sucks at taking complex projects and break it down into steps right which is why custom gpts are nice because you can pre-program that steps into it so it can think through and if you give it individual tasks it's really good at thinking through it you just have to flesh it out for it but it's still not bad at some of those robust tasks if you give it information so what I'm doing for like lesson one um please take the transcript below and customize it for the job Ro and then I'll give it some more context to about like what this is it's an email course for them to learn AI take the lesson from below and customize it based on these three attributes of the the student job title yeah industry and then it will It'll like take the lesson on super prompts and it'll give much more detailed examples of how a CMO in in the beauty industry could use super prompts versus an email marketing specialist the SAS startup selling to you know veterinarians or something you know it'll actually customize it based on that and it is reliable but you have to keep crafting it and just run a a dummy you know through the form over and over and over again to I don't know it it probably takes a five to 10 iterations per prompt in order to get it um but it is possible which is why I'm wondering I'm like even in the guest followup uh or the guest reminders I'm like surely there's something there in order to customize reminders Maybe not the reminders but even in the followup you could probably save a step from your custom gpts for repurposing and build it into take if if you submit the transcript of the episode into high level which they I had to test it but I'm like can there can there forms form Fields actually handle that many characters they can oh really because then you can inject that into the open a ai's uh API through the workflow you're like hey based on this transcript episode inject transcript yeah come up with two a single uh or maybe like three different tweets around the content from the guest point of view yeah and inject our at our at mention for our shows Twitter handle and to the end of the Tweet or something hey here's a here's a template of what we want these tweets to look like so you provided a template an example of what it looks like that would be reliable for a follow-up email for the guest okay and then you don't have to run it through custom GP it's just you just yeah I don't know I'm trying to think of like how do you schedule the email to go out for just thaning the guest and giving them some content in there yeah uh you can't do it with the video clips because that's like a whole separate process and it can't create the videos but like for tweets and stuff I'm like ah like it you could do it and it should be reliable that's something I'm still figuring out I think there's more opportunities to be had in there oh absolutely I you know for me I'm in my absolute happy place when I can sit for a few hours uninterrupted and just think through the different processes think through how we can kind of automate a lot of that so yeah I know exactly what you mean yeah yeah it is hard and it's timec consuming it's like that important yet not urgent work that gets cast aside so often a lot of AI work is like that right but it is and I think I think the secret is that you have to make the time so you've got to set time set aside time for that deep work that deep thinking work and that's the only way you're going to stay ahead um with with it because otherwise all you're doing is busy work client work I mean there's so much to do and if you're managing multiple podcasts which you probably know as well um is that there's always something that needs doing um there's another step there's the client quering something or other um you know you need to send out more posts schedule more posts so you if you don't block that creative time that deep work time um I think AI will take over and and you get left behind in the race yeah I just finished reading Gary Vee's new book it's probably his most tactical book and honestly my conclusion from his book it was called um day trading attention I think it was called um I listened to it on a long drive I just had and it was probably the most tactical book he's ever put out the one conclusion I had from it is that digital marketing has matured to the point where like look we know how to do this but you walk away from that book being like wow that's a lot of freaking work yeah right because he breaks down like the tactics of like all all the channels and like we just talked about with podcasts there's 500 steps to this right or there's just hundreds of them whether it's 500 or 400 there just a lot of steps to doing all these things and then split testing it analyzing it and then retrying stuff and taking more swings so you figure out what works in order to find and win on a specific Channel yet times every channel you read that book and you're like wow who can win you know in this environment it's so hard um so much harder than traditional was yet I I read the book and I came away at Theus conclusion I'm like and this is why people are going to use AI because there's so many freaking steps to do digital well that AI will eat away at all these tiny little steps slowly but surely so yeah I mean this is why I started the podcast because I've seen the writing on the wall the AI is get a SL eat one task and then two tasks and then three tasks like it's coming yeah see I I think that's where um you know for podcasting that's why they need us because there's there's one thing being a video editor that sees an opportunity to produce podcasts and there's a whole other aspect where you have a marketer who sees the opportunity in podcasts and oh yeah ultimately it's the marketer that's going to win out because they've got the foundations in marketing so it's not just about producing video and audio it is actually how do we drive traffic proactively to download the episodes to listen to the episodes um how do we proactively drive the content flywheel and how do we proactively add people to the list as opposed to just sending traffic to Apple and Spotify they have more than enough traffic of their own they really don't need our help um what you need to know is how to bring people to you and I think that's where we can really leverage podcasts but where we really add value to a podcast host it's huge and that's why I think marketers are like leading the charge when it comes to AI um it's been my some a flag I've been waving here on the show it's kind of like hey marketers like you get to set the tone for the whole organization because it's coming for the whole organization everybody's thinking about it marketing is the first Department to really like champion in this thing um but of course the big companies are slow because they have a lot to lose and it's risky so the solopreneurs uh or the small businesses like yourself agencies solopreneurs small shops small Tech startups are the ones leaning in the most that are kind of like setting the first uh trends of what is possible with AI and marketing um I'm hoping that we you know get to Pioneer the examples and set the set the trends for marketers for the rest of the organizations I think it's going to carry carry all the way through a very exciting time yeah I think it's a very exciting time I think that it's probably one of the most exciting times to be in uh marketing you know I think if you think back to like 2010 where we were just dreaming of things like drag and drop on WordPress whereas now we can build websites we can do our own design without having to figure out in design adobe's package um you know we've got canva we've got WordPress um you got funnel Builders and now you've got high level I think the magic comes when you can take what we know in our minds and actually put that down into a plug andplay type of product so that clients can actually get it without having to do the heavy lifting yeah I remember I remember those days in word when WordPress finally made it possible to like just change just change the menu like that was the big break when you didn't have to hard code the menu and then you could put the blog back on the page five instead of on the homepage and it became a CMS rather than just a a blogging tool 100% you you like the first time you saw a drag and drop builder for marketing automation like like I almost cried because we were hand scheduling them through forums and there's all these steps but now it's gotten easier right like I remember crying like near crying like when I saw that you could do like AutoFill in Photoshop right because you used to find the perfect stock photo you're like I finally found it but it's not quite oriented right or you're like I need the right side to fill in and now you just be like yeah just take take the subject put it here but fill in the rest H exactly it's for those who know how to like kind of operate all these things there your ability to go through and do much High higher level work in every area that you know a little bit about goes way far farther AI just becomes an extension to 10x your capabilities so the more capable you become it only gets extended farther I find with AI so if you're a pro oh your ability to fine-tune it even more is is through the roof yeah exactly exactly like ca canva for me is just like magic and there's a guy on Instagram I just can't think of his handle now and even what he does with canva I'm like wow and that's because he understands Adobe and so he just creates absolute magic so 100% agree with you there the more you know the more you can actually do yep it's not a replacer it's more of a multiplier though I'm not I'm not saying there won't be job loss there probably will be in some some way or form how much we have yet to see and it might I think it's still a little bit of a ways out um but one one last question for you what future developments with AI are you really looking forward to implementing into your process like in the near nearish future like six to eight months that you're hoping it comes down six to eight months so we when we started off and I think we spoke about this uh I can't remember if it was off off camera or on um when we first started it would take you know two weeks to turn around a podcast episode and we managed to get take it from 16 hours per episode down to about six or S hours um with Automation and where we're at now with what I can see coming through the pipe with the new um AI products and capabilities we will be able to autom at start to finish one uh podcast episode down to 60 Minutes um and and that will be literally all automated there will be no human intervention um we're not quite there yet but I think we're very close yeah what are some of the breakthroughs you're looking for to make that happen like what are the biggest bottlenecks that you're hoping AI addresses the biggest one is the one that you spoke about which is that AI is good at it'll it'll find the Clips but it doesn't complete the clip so you still need a human to find the start and end point on that and sometimes it doesn't quite makes sense the way it has clipped it so as that capability is growing for me that is the the last piece of the puzzle which is if it can pick reliably pick the AI clip then you can automate anything yeah I don't know why but that seems to be like one of the most annoying tasks of all time is going through wall of clips and just adjusting them all I don't know why I hate doing it but it it's one of those things you have to do it is one of those things I procrastinate on the most yeah yeah well Leanne thank you so much for joining me on the show where can people go to learn more about your podcast in a box and from you uh about this whole topic oh absolutely so I'm very active on Instagram uh Leanne podcast producer and I'm very active on uh LinkedIn so Leanne Scott and if you want to go and have a look at the website it's www.p podcasty inyen a hbx.com podcast in the box thank you so much for joining me today thank you so much for having me it's been wonderful