SearchGPT & The Future of SEO + Search Marketing #BotBros
SearchGPT signals a shift from ranking for clicks to becoming a trusted source inside answers. Marketers should diversify discovery and publish evidence worth citing.
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Turn AI into Your Marketing Strategy Partner – Here's How!
Use AI as a strategic partner by supplying context, expanding a SWOT analysis, and turning the resulting options into decisions a human team can evaluate, choose, and own.
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AI Agents, Automated Design, & The Future of SEO - This Week With #BotBros
AI agents, automated design, and changing SEO all need the same filter: test what works, understand the limits, and keep human discernment in the workflow before scaling.
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The ULTIMATE ChatGPT Breakdown – Which Model Should You Choose?
ChatGPT now offers multiple models for different jobs. Choose by workflow: general multimodal work, editable Canvas documents, deliberate reasoning, or fast low-cost automation.
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Bot Bros: Our New Series To Turn the AI Hype Into Help For Marketers
Bot Bros turns fast-moving AI news into practical help for marketers through short conversations, tool tests, polls, and honest discussion of what matters each week.
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Marketing Legends: Crafting a Podcast Series with AI in 3 Hours With Google Notebook LM
Google Notebook LM made it possible to prototype a research-heavy Marketing Legends podcast in three hours, but factual review remains essential before publishing for a high-trust brand.
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The Magic of ChatGPT's New Canvas Feature For Content Marketing
Canvas makes ChatGPT more useful for content marketing by keeping a working document visible while you direct focused revisions and preserve your editorial judgment.
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Advanced Guide to Building CustomGPTs For ChatGPT
Build a focused CustomGPT around a repeated marketing job by defining when to use it, what it should do, what it should ask, and which reference material sets the standard.
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Top 7 AI Tools for Marketers (That Are Actually Useful)
A useful AI stack is smaller than a tool directory. Commit to a general system, keep tools that solve real bottlenecks, and let repeated results decide what stays.
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Strategies for AI-Driven Storytelling in Marketing
Use AI to shape stories grounded in your real experience, connect them to the customer journey, and adapt them across marketing without flattening your voice or losing the human reason to care.
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ChatGPT's New 01-Preview Model, What It Means for Marketers, & 6 Use Cases
The o1 preview model adds deliberate reasoning to ChatGPT. Use it for difficult marketing decisions, supply context, and keep human judgment in the loop when reviewing its recommendations.
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Fixing Business Bottlenecks with AI to Go Further, Faster w/ Liza Adams
A practical framework for using AI at the constraint that matters most, from faster execution and better analysis to focused market choices and new possibilities.
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