AI Agents, Automated Design, & The Future of SEO - This Week With #BotBros
AI agents, automated design, and changing SEO all need the same filter: test what works, understand the limits, and keep human discernment in the workflow before scaling.
Get the next practical AI marketing episode wherever you listen.
Separate what works from what is merely coming
AI news can create urgency without creating a useful decision. An agent that can log into a computer and complete a task sounds transformative, but marketers still need to know whether it can work reliably, what permissions it needs, and where a human should review the result. The useful question is not whether a demo is impressive. It is whether the workflow is ready for a real department.
The same filter applies to automated design and AI video. A generated commercial can be technically impressive while missing the quality or brand standard required by a large company. Small experiments can reveal what is possible, but production use needs a higher bar.
Use AI as a thinking partner
One practical use discussed here is asking AI to expose blind spots. A marketer can describe a decision, ask the model to challenge the assumptions, and look for the places where personal bias is invisible. That does not make the model an oracle. It creates a low-stakes space to test an argument before bringing it to a team.
SEO is changing in the same way. Search systems and agents may alter how people discover information, but the response is still to publish useful evidence and understand the audience. Keep watching the tools, but do not abandon the fundamentals because a new demo is trending.
The marketer’s advantage is discernment: knowing which capability deserves a test, which claim needs proof, and which process can safely be automated. That is how to turn AI hype into marketing help.
Start with the task, not the label
The word agent can hide several different capabilities. A system that drafts an answer, one that searches for information, and one that logs into a website and clicks through a workflow do not create the same operational risk. When I evaluate an agent, I want to know whether it can access the tools, maintain enough context, make the necessary decisions, and stop when something is uncertain.
For example, a browser agent could eventually handle a task that currently requires a person to log into Facebook and move through a series of screens. That is compelling because it works through the interface a human already uses. It is also a reason to define permissions carefully. If the task involves publishing, spending money, changing an audience, or sending a message, the workflow should include a review point before the final action.
Treat creative automation as a ladder
Automated design and AI video are further along for some uses than others. A small business might use a generated asset to test a campaign concept. A national brand needs consistency, rights review, and a standard that protects years of trust. I can learn from a rough experiment without treating the rough experiment as a finished campaign.
The same ladder works for SEO. Start with research and drafts, then evaluate whether the system can handle fact checking, internal links, updates, and measurement. Do not let automation publish at scale until the review process is proven. The cost of a mistake grows with the number of pages or ads the system can change.
Make the hype useful
The show’s purpose is to translate headlines into a current decision. Is the capability available now? Has anyone tested it in a marketing workflow? What does it replace, and what does it still require from a person? Those questions reduce anxiety because they turn a vague future into a bounded experiment.
I can also use AI as a private challenger. Describe a decision, ask it to identify the assumptions I may be missing, and then decide which criticism deserves a response. There are no consequences to testing the argument in a chat, but I remain responsible for the judgment. That is a practical human advantage while the tools keep improving.
In this AI marketing podcast, Dan Sanchez and cohost Travis Sanchez delve into the multifaceted world of AI, discussing its evolving role from processing extensive numerical data with tools like Claude to acting as an emotional support system for personal reflection. They explore AI's integration into marketing tools, with Adobe leading the way in innovative features like 3D manipulation and generative fill for video. The episode also touches on the impact of AI on SEO, the potential for automating tasks currently requiring human intervention, and the growing preference for AI tools like ChatGPT in everyday searches. Tune in for insightful commentary and practical advice on leveraging AI to enhance your marketing strategy.
Timestamps:
00:00 Apple Intelligence launched with upgraded Siri, AI tools.
04:45 Apple updates aren't crucial for marketers' workflows.
08:31 True agents require more AI autonomy.
11:42 AI's potential and challenges explored optimistically.
15:39 Illustrator simplifies creating ads in different sizes.
16:14 Marketers will become graphic designers using tools.
22:03 Considering returning to improved, versatile AI tool.
25:55 Assistant automates tasks via desktop terminal access.
28:39 Compile Facebook testimonials, seek permission to share.
29:53 AI executes ideas with detailed instructions efficiently.
32:56 LinkedIn crawling: potential guest outreach tool.
39:21 SEO strategies need adaptation due to ChatGPT.
41:57 AI pushes organic search results down significantly.
45:08 SEO impacts AI as reference-dependent training.
48:57 Text analysis better suited than data crunching.
51:04 ChatGPT helps troubleshoot Apple device issues.
54:04 AI advice good; try cautiously, own risk.
right now a human has to do this because there's no way Facebook's gonna give an AI agent but if it can log into to you as a computer a year from now a robot can do this task right now a human is doing this for me right now welcome back to bot Bros part of the AI driven marketing podcast this is the series where we turn AI return AI Hy hype man I really gotta work on this this the problem return AI hype into marketing help it's only our second episode people like come on it's my fault I was the one reorganizing the words right before the show started my bad so that's what's that's what's going on today I'm I'm Dan Sanchez joined by my brother Travis Sanchez hence the Bros and Bot Bros um where we have a grad bag of different news and different things going on in the AI World translated for marketers because we all know a lot of this AI news is not particularly helpful for marketers and even honestly it creates a bit of angst like we got some news today that I'll have a breakdown on it that feels like oh my gosh do I need to be figuring this out right now like can't wait to get into it because there's a bunch of stuff on the horizon with AI that just makes me feel anxious because it it just feels like I need to capitalize on this now and if I don't I'm going to be left out well hopefully in this episode in this podcast we can bring some clarity onto the things that are currently working and the things that are currently just hyped because everyone's talking about it but I promise no one's actually using it and if they are they're not using it well and it's actually not working for marketing so let's kick it off with the headlines with some news around this week starting with apple intelligence uh I know you and I have been on Apple intelligence with on the beta program testing out the new Siri and stuff but it just finally released it just dropped uh into everybody's iPhone if you I think it hit Wednesday so if you have an iPhone 15 or 16 you have access to Apple intelligence Apple's AI stuff which is kind of fun kind of useful but uh I think they are actually breaking it out into phases right so they have what they release now with which is kind of an updated series some AI writing tools in your notes email and text and filtered and summarized email and text next I think in December they're releasing the Gen mooji uh which is like AI custom emojis um integration with chat GPT and the image playground kind of like Dolly but like limited to some Styles and then next Mark we get March we get the big thing which everybody's waiting for which is like being able to talk to Siri and it actually able to do work between apps nobody really knows how that's going to work but everybody's looking forward to it gosh is it really till March man freaking March this what in June maybe even yeah I think it was in June I thought what they're releasing in March was going to be available with the new phones which that didn't even happen so wow their head of product is somebody asked them about that because everybody's like it's like even their their their marketing for this was like hey it's glow time none of the new phones which I bought I bought 16 it didn't come with glow time it didn't come with the new Siri it didn't come with anything they promised that was the big thing the only thing that it came with new was this little like photo button on the side that nobody cares about if I'm being honest I think Apple had to play major catchup with the AI Boom for their new model so they had to do a lot of work and then promise what is on the horizon versus working on hardware and software what they traditionally do they're catching up but at the same time they also they came they went on the record saying like look like we want to make sure it's working well before we release it so yes we didn't release it on time but we're making sure it's working well before it goes and honestly the more I use it the more I'm like it it it works pretty well it's smooth it doesn't screw up now I've been on the beta so I have seen it screw up a few times but I I'm pretty confident this release they just released works well I got pretty used to chat gbt especially because you know 04 preview or 40 preview was out so when when I downloaded Siri it was not did did not meet my expectations but I hope the integration with chachu BT in the next phase will meet my expectations yeah I actually really like it um the updated Siri was needed to happen it's like gosh okay now it's kind of getting closer to Google kind of what Google was back in 2015 when it worked even that's how bad Siri was so that's nice um the writing tools are super nice I love being able to because like how often are us in professional we're using texting for professional settings all the time right and it's so nice just within my text messaging app to be able to be like hey make this sound more professional hey make this more concise make it more friendly that's really nice um that's kind of like the only thing that's probably useful for marketers in the fact that I I was going to make a full episode on like my deep Dives about Apple intelligence and I realized it just it's kind of nice for personal use what they're releasing even later this year but it's not really something marketers are going to be like really finding useful on their marketing workflows personally it's great but it's not like it's not a GameChanger for marketing I find that the friendly or business suggestion that Apple intelligence offers is far less Superior than chachu BT though the Casual voice when you ask chatu BT to be casual man does it do a fantastic job and the iterations you can do afterwards Apple just doesn't quite have it I tried it and was very I was disappointed so I always just switch back over to Chad gbt I should test that I literally just asked chat GPT to make something more friendly earlier today in a custom GPT that understood the brand targeting woman this morning and it's its ability to make it friendly and personable and warm I was like well doesn't S all my scripts do chat GPT it's so good it doesn't sound like a bot and I felt like Siri or apple intelligence 100% sounded like a bot I know but like the nice part about it being able to do it in your text messaging is it's just faster unless it's a really critical text that you're sending out or a MTH text generally we're just kind of like shooting from the hip with text messages we're collaborating with teams boss vendors sometimes on text messages it's nice especially for me because I have I'm like typo King uh like for it to just proofread it h yeah proofreading I think the proof reading is fine but to give it alternate text I guess I'm waiting for that plugin and I I know they have it I've watched videos on it for something like the Gemini to be writing your emails I I think I heard someone hook up his chat gbt with an API to his Gmail and it just drafts every response to his emails and then he just goes and rereads the drafts and then edits them and sends them out which I thought okay that is some serious automation for email response dang bro uh I'm gonna segue into the next piece of news because this is this is a major topic that everybody's talking about I think it's not ready yet but it's fun to talk about like the future uh coming on here uh is Microsoft just launched its first agents which was interesting news and AI World um they have a number of different agents and they're defining agents pretty Loosely some of them are like like custom GPT type things where you're like okay like it's it's completing a few steps some of them are going above and beyond and being able to mine a database and actually bring back stuff to you proactively so I'm like it's sound more agenty um when when you hear the word agent like what comes to mind though that's hard to ask for me only because I've seen so many videos of people sending agents to call hotels to get better discounts and it was a true voice too conversation I was shocked at how clear this person was it was in Spanish actually and then they were translating to English so um however I do get a little bit scared of the technology of Agents when it actually starts getting a little bit of Independence reading up on it having two agents talk to each other so they can have some Synergy and problem solving because they're both equipped with different uh Specialties that I was like uhoh so I'm trying to stay positive and hopeful that this is going to have regulations and Protection security measures on it but yeah it brings a new wave of AI in the marketplace for sure everybody's talking about agents and I honestly don't think we have any true agents yet um I think the call calling ones are the ones that are most interesting but I don't even think of those as agents because they're executing they they have a really clear path they're trying to navigate and it's interesting how they can take how you can be how they can be in a live conversation and still drive people back to the main point they're getting to which is really cool but I don't still I still don't consider those agents what I consider an agent is to be an AI That's has more autonomy to be able to troubleshoot issues to complete a task which is really hard to do I can't give AI instructions be like hey I need you to accomplish this project and it go through and then run into roadblocks and then overcome them that's what I would expect a human to do if you have a good executive assistant you say hey I need lunch reservations for this restaurant and uh it goes to execute the plan and get lunch reservation finds out that restaurant's booked but can't get back to you to find what your backup would be a good executive assistant is going to find the most suitable uh option nearby for you to meet and then fill you in on the reservations from that restaurant right they're just going to improvise and do something yeah I can't do that yet you know that an executive assistant would ask before it got sent on the project it would say hey if that's booked is there another restaurant you would like me to book or give me two extra options so do you think AI could be preemptive to ask those kind of questions even if you give itar to get there it's like we're starting to lay the groundwork like an 01 preview there's times where I ask like I asked that was the thing that I was surprised about the 01 preview I to the first thing I did to test that model since it can reason is I was like Hey 01 preview make me a marketing plan and it thought about it and it's like cool yes would love to make a marketing plan for you for what company really so preemptively asked me a question back knowing it didn't have anything close did the right amount of details in order to make a true marketing plan right so it's starting to get there still not there I've heard Claude does better at this at asking you questions back um but I don't think anybody's even close I think we're just rigging gpts to become agents and giving it really clear parameters to pretend to be an agent but we're actually not there yet so but in the future we'll all have personal assistance baked into our iPhones where it's like doing our work replying to our emails and every once in a while email email for you to see and be like hey I was going to send it to reply but it looked a little bit more sensitive you should look at this it will text you and say hey you have an urgent email that you need to look at yeah that would be wild I thought as I was thinking of Agents being speculative in my futuristic thinking AI might do a better job at customer service where you don't know you're talking to an AI and make you feel like a hundred bucks in dealing with either a problem or say in you're wanting to accomplish a task and I thought how amazing is that and how also kind of terrifying am I getting too nihilistic I feel like I'm I'm always ending it's hard not you it's hard not you and then Terminator two happens okay yeah oh man that's not this show but it is a fun show to talk about like all the ways AI could go wrong right where we try to take the optimistic route because AI is going to be amazing there's also going to be major hurdles and bad things that happen with AI but this show covers like all opportunity one all the things that are opportunities for Market that's right the customer service is definitely gonna be one of those things that are made better and scalable and then we won't have to deal with like that drive-thru that drive-through experience where they're like what can what do you want how can I help you it'll always be uplifting and perky and sympathetic and all that kind of stuff it'll be great they have it in drive-throughs but it's so unrealistic people don't like it yeah so the Microsoft launch of their agents again is one of those things where there's a lot of hypee about agents is it useful for marketers no not at all because it's not reliable enough it's only people on The Fringe of AI are experimenting with this stuff so don't get caught into the hype about it everybody's talking about it and we have more news coming in with a viral post from a very prominent well it's a it's a person that everybody knows in the marketing circles though he's not a marketer himself so we'll get to that in a bit but our last piece of news which I think is some really helpful stuff is Adobe right Adobe released a of updates last week in their conference around their design tools uh they they had a whole Suite of AI tools but some of the big ones were like their generative fill got better they're releasing more AI video tools that are like you know kind of getting on par with Sora which still isn't released yet they also talked about a new philosophy they're going which is interesting for the rest of AI because I think this I think this will be taken on by other companies too they caught prompt AI yeah I saw that written down as a talking point and I I wasn't even sure what it was and instead of chat gbt it and being like what does promess AI mean I was going to let you explain it to me yeah promess AI is this idea that we don't need to they don't want to make it so you can just ask AI what you want it'll just be baked into the tools so instead of hey make a graphic for me that has X it'll be like hey here's an image fix it this way extend it this way make it more this make it more or I think you'll just have tools to make modifications to things and and extend your ability to create without it taking over the creative process for you because adobe's bought by creatives don't they don't want to replace the creative so I think they're taking more of a route where we're gonna make AI an assist rather than the the key the key role in the driver seat that makes sense um so I think most tools that marketers use I I can I think it's safe to say that every tool marketers use will have an AI layer to it coming soon wow just like adobe's adding it into everything every tool you use will have a it probably already feels like that everyone's adding AI but right now all the AI tools are kind of like this weird chat GPT first gen yeah it's like first gen layer that doesn't even really help that much um but AI like I'd say Adobe is ahead of the game when it comes to like implementing it into tools like we saw it like where someone can illustrate it like a like a picture and then they can rotate it in 3D space even though it's a 2d drawing that was like mind-blowing yeah that was crazy did you see did you see the generative fill for the video that they did as an examp Le I don't am I trying to remember there were two guys there were two guys running parkour and they just had done one of them did a front flip and one of them just jumped over this bench but they wanted the clip that they were testing to just go you know three seconds more oh yeah was yes yeah it I don't I don't think it was great but it was the best I'd seen and as the model gets better like every anybody who's edited video knows like there's many many times when you're like man I wish I would have got five more seconds that clip yeah uh for this edit so that's helpful um there was another tool that I think is really helpful for marketers or more like help for the graphic designers that report to marketers but it used to be a pain to make all your different ad sizes um but now an illustrator like you can lay out one ad and just be like make new canvas sizes so maybe you get like a you know like a portrait or like a eight and a half by 11 size yeah well what if you want like a skyscraper size size you just drag and drop the canvas and say copy from this and it relays it out layers included it's not like right a mid Journey image where all the layers are stuck into the thing no all the layers are there and you just rearranges it arranges it in a way a designer would in order for you to come up with a whole set of advertisements that all look and feel like the one but as if a prefessional graphic designer relay it out for all the things I'm like that's going to be helpful shoot marketers probably open up one asset from a designer and then resize it themselves so marketers I predict that marketers because of these tools marketers more marketers will become graphic designers uh because the tools will be able to take original design and then marketers will just be able to repackage it really quickly in ways that they need I can see that being a huge success in social media banners because every place has some not even just print print material for Lanyards or trifold but just for your social media banners that are all these awkward sizes man how quickly you could develop those Graphics I think that was even part of like one of their slide deck images like never never Google a social media image size again we've all done how many times you've been like what the heck I did the DI mentions of Facebook page so many times you're like is this the 2 2025 or 2024 model of this so a lot of a lot of cool AI changes comeing to design that's G to help designers but even help marketers so I love what adobe's doing um so that's it on the news I want to jump into a poll I performed recently on LinkedIn and I got 247 votes and I just asked the question which AI tool do you use the most the options were chat GPT Claude Gemini and then other or none as like a catchall category right have you looked at the report yet I did I'm looking at it right now were you gonna were you gonna were you gonna quiz me and see which one gon quiz you I think I knew what the answer was gonna be before I even put this out like everybody knows if you're watching this like if you've seen the poll then you know already but like you knew chat chat GPT was going to win by a landslide yeah what I was curious about is like yeah but how how much of a landslide and then how I knew Claude would be second and I was like yeah but how far behind is Gemini and in the comments what do people say what did I miss um so of course chat gpt1 by like 81% Claude came in next by 8% what a disparity Gemini amazingly I'm amazed that that Claude and Gemini are so close because Gemini came in at 5% and then other and none came in at 6% just ahead of Claude so wow that's that's like when seeing chat GPT has like 81% of the market of this limited little poll but I think it's it's a good reflection of reality um it goes to show like if you're a marketer you've probably heard of like category Kings in positioning whoever is the category King takes the freaking line share and it's coming up right here because Claud claude's made some huge progress this week and a lot of AI people love Claude way more than chaty PT I hear it over and over again the people these tools prefer Claude on yeah well not these marketers they're all into chat no because most people are using chat PT because it's the category King and Claude would have to do a freaking ton and chat PT would have to screw up Royal in order for them to lose their Throne because again the line share always goes the category King and chat GPT is the king cla's so do you think do you think Apple intelligence do you think Apple intelligence made it into the other or non category no not even close you probably haven't seen this is what I can quiz you on now what do you think made it into the other category what there's some things that people were fighting for what do you think that really yeah like my my guess is some like video AI tool like ha Jen or Opus or not even close is it a is it a I'll give this this particular tool in fact there's two tools that came up the most but one in particular that was the most popular doesn't have their own language model they depend on everybody else's both of them do but one in particular was like the clear people are really loving this tool Gro now grock is its own language model I didn't even add grock to the list because I knew nobody's using it even though it's it's got its own strengths I have no ideax perplexity yes lots of people fighting for perplexity it got a lot of love in the comments of like how could you leave out perplexity I'm like because it's not its own language model has to use everybody else's but a lot of people are using perplexity as their number one tool like they're using perplexity more than anything else is it because it seems a little bit more traditional scouring the internet with better functions of showing you links right up front because it does a decent job of making you feel like what it has looked at is more than because when you when you Google something in chatu BT Google Google that's funny if you use chat BT if you use chat BT to search something even in videos and YouTube it does a great job but it doesn't link unless you ask it to link the videos where perplexity really does a good job of showing you the thumbnails and making you feel like it did its due diligence that's my guess why people like perplexity I think if I only pay for chat GPT I probably need to cut over to Claude soon and start playing with it because so many people love it I can't stand I I find that perplexity can be even more confidently wrong and misleading personally because it can you put me on perplexity I know but I actually stopped using it because it got it got one search for me so wrong and confidently that I was like no um but I probably should go back people are telling me the paid one is much better too um they what they like about perplexity is one they can choose which model it's using if they're paying for it and there's like there's some other features in it where you can create like spaces and build articles and essentially you it instead of like a chat GPT to do more okay so some people are really liking it and they're finding it's probably a better crossover tool between Google and chat GPT uh or just using Straight AI for a lot of their things so I think people have more confidence in that because of that um but I don't I don't really like it that much I like asked it one time I'm like hey what's what's what's your guess on how much it cost to like reupholster a car interior and uh it confidently gave me a price range that was way off because it had sourced links from how much it cost to upholster furniture and interpreted it as the cost of upholstering a car and it was drastically wrong because of course a car is like at least five seats right versus a chair is one seat so it was like off by a magnitude of three in cost estimates shoot so I was but it said car even though it linked the things for furniture I was like I think chat TPT probably would have got this right even just pulling from its long-term memory without having to Source the internet but right I don't know AI problems so that's kind of the wrap up on that like what's I'm trying to think of like what's the takeaway for marketers on common tools if you're using chat GPT that's okay uh Claude there's a lot if you want to go deeper and experiment with other models that's good too there's there's they're starting to really come up with unique features hence Gemini's got Google uh notebook LM claud's got some really cool features we're about to talk about um but otherwise I'm diving deep into Ai and haven't really dove to Claud or Gemini much at all have you no I only use Gro for searching tweets that are like live news because I want to know something I want to know if anyone's been tweeting about it that's been that's been helpful but other than that I haven't used these other ones I do need to use Claude myself the people I find using Claude are AI Fanatics so they're willing to pay for more than one tool the other people using cloud or content marketers that are more particular about writing because CLA delivers better writing I'm not so I've just been using chat gpc's writing I should probably test it out to see like okay how much better is Claude than chat GPT on writing but honestly I think chat GPT is such a better writer than me that I'm already like hey what chat GPT gave me was better and faster I'm like it's good but maybe I need to level it up and start using Cloud more I don't know moving on to our next segment we have our viral post for the week and this is the one from Claude anthropic that everybody I felt like was talking about in the AI community if you've heard this as a marketer then this is this is this is this has been big news but daresh Shaw who is known in marketing world because he's the founder and CTO of HubSpot right so huge marketing platform he's like breaking news in this post and thropic announces the ability for Claude to use a computer yes you read that yeah right AI will now have the ability to use computer software like humans this drastically increases the potential use cases for AI agents because no longer is it NE necessary for a to for an API to exist for a specific functionality you need to access so I'll stop reading the post there essentially Claude launched this feature to where you can it it's kind of technical to actually get it set up I watched Matt wolf like set it up and actually run it essentially you you create a terminal where it can have access to a desktop with basic tools like spreadsheets and web browser and you can ask it like hey I want you to go to this website and scrape these things put it into a spreadsheet and then do some calculations with theu in the spreadsheet like a personal assistant but now it has access to you would have access to just on the web log as me for Facebook here's my credentials and do these things it can now navigate a UI on your desktop computer and execute commands and I watched Matt wolf do this and you know what I found is it actually was able to do these things it was super clunky it didn't work very well it hit a lot of errors all the time this is like one of those things where it's like oh big news is it useful no not at all like it it can't get very far down the field but it kind of shows you what's coming like right around the corner like this is probably maybe prime time or like it's where it's starting to become useful right my guess is six to eight months from now wow so that tool like is this the first you're hearing about this tool yes so he ask at the end of this post what would you automate if you had an AI agent that could use software on your computer that was his question I'm going to dive into some of the people things that people said um on LinkedIn but what would you want to automate wow it's hard for me to think about it only because I want to know ex its exact functionality and I know you said it in in a way but I was thinking in terms of like sales applications like how could you ask it to generate leads based off the most likeminded or um topic driven creators or topic driven Instagram users and send me the information for each of them and put it in a spreadsheet so that I know who to contact or send a message to so like generating leads um for sales reps like I mean the use case could be endless but that was the first thing that popped into my head the first thing that popped into my head because I literally just assigned this to a human to do I just did this like last just last week I assigned this task and it was very detailed instructions I was like okay I need you to go into this Facebook group where there's a huge crowd of people that have been posting testimonials there for years I need you to go through from the most recent all the way back to 10 years this is a lot of data a lot of posts multiple posts a day so it's a big Facebook group I need you to go and find all the testimonials people are posting about the the company or the product I gosh take the first name last name put it into an Excel sheet I need to link to the Post in the Excel sheet I need you to copy the post and put that into a field in the Excel sheet and then I need to know whether there was a photo before and after in the Excel sheet once you've gotten to 300 of these testimonials stop of the most recent ones stop and then I need you to go back and start asking by via DM or via reply in the comment if they don't respond to the DM if we can get permission to uh share this testimonial publicly get explicit permission if they say yes send them to a form where they can put the copy of the post Link in there and give their name email yes give me permission and then that puts it in Excel sheet so detail right now a human has to do this because there's no way Facebook's going to give an AI agent but if it can log into you as a computer a year from now a robot can do this task right now a human is doing this for me right now right wow if you think it you can just ask it to do it yeah you might even be able to like I had to create very detailed instructions for what I wanted so that there was no ambiguity about what I needed to have done I imagine in the future maybe even a year from now you will ask hey I need more testimonials can you go and grab them all from Facebook groups and get permission from them it'll actually just create the steps for you and then start executing them which is even crazier to to think about um yeah I think the fun thing about AI is it's a blank canvas to accomplish a lot of things but you still have to have the idea of what to do correct and I think that's where a lot of people get stuck well this was the original thought when AI first came out Alex Heros said this all the time and he was like listen just because AI is there doesn't mean it's going to give the abilities to people that don't understand their Niche or their specific field if you are a copywriter you'll know what good copy looks like you and I both know we're not great copywriters we're like Chach BT does great well a creative good copyright will be like yeah but it's lacking this and this and I mean we're decent because we're marketers but what if you know your field it will only exponentially grow the capabilities of task manage it task management uh delegation and creation whatever it is it will if you embrace the technology early because there's a lot of people that are like poo pooing this thing being like oh no it's no good it's no good you're like it's pretty good and it's getting better like it seems like I'm hearing AI updates every week on some major breakthrough so it's getting better incrementally but at a very fast pace so but there's a lot of people that are like no I'm full analog you're like well you should probably start practicing on the thing that's going to take over the world in the next couple years but sure you stick to your market for Pure analog the union and Doc workers went on strike saying they did not want their jobs to be automated and wanted a contract for the next I don't know what it was 30 years or 50 years basically declaring that their jobs will not be taken by automated systems yeah um isn't that what the the whole Hollywood strike was went after two around AI was it was it was I know it was the writer was it about AI part of it it was part of their knew what was coming wow so there might be more of that but I don't know new people will figure out ways around it so we'll see how it goes right um a lot of the users for this particular post from daresh were like I wish this thing could just update Salesforce for me I'm like yeah for any salesperson like updating Salesforce or marketer trying to keep up with Salesforce entries I'm like that makes sense uh some guy was like read and reply or George fiser said read and reply to hundreds of Team messages and emails I get every day W it does get overwhelming emails and slack right when some of them are easy answers my buddy Logan ly said following oh wait what did he say sorry he's just check checking out to see what was in the comments too an fishkin said crawl LinkedIn I'm like yes uh just the the ability to crawl LinkedIn for like maybe even reaching out to people I'd love to have as a guest on this show and looking for the right people and giving it qual qualifications and just looking for people as me on LinkedIn I'm like yes please that would be great so lots of different use cases it's not ready for prime time yet but it is a huge step forward uh everybody and most people in the AI Community knew this was coming too because open AI bought like a whole software company for like a 100 million or something is a huge deal where that specializes in remote logins so you can control someone else's computer from your computer it bought that software and everybody was like ah yeah AI is got to be logging into people's computers and fixing things so swinging back to customer support that's going to be nice heyy it's not working on my computer I can't get into my email it's like can I just log in for you and fix it you're like yes please it drives for you fixes it done of course maybe your own AI assistant will do it you won't even have to ask somebody's customer service for it now but that is the viral post of this week uh darat Shaw uh with the news around anthropic moving into our next segment of community highlights I tease this in the AI driven marketers Community this week uh based on a question i' had gotten from an email but it was about the future of SEO the future of SEO I think a lot of people are concerned about that especially in B2B marketing is very dependent on ads like Google search marketing the paid version and the organic side so there's a lot to think about when it comes to SEO what how do you think SEO is going I think for my own use case there has to be a a system for writing for ai's search engine so when you use chachy BT it's obviously scam SC the internet how does chat gbt search the internet there is going to be a time where we're going to know how we can write for these AI models there has to be let me let me even step it back are you how how much more is chat GPT getting questions you would have gone to Google with all of them I don't use I there's nothing you're going to Google for anymore the only thing I go to Google for the only thing I go to Google for is I want a specific image of a bird or some animal that I want to show the kids that I'm looking for yeah that chat BT I don't want chat BT to give me an image I just want the IM the real image I could use chat BT but I could just Google it so much faster yeah I ask chat BT every I don't use Google anymore I can't stand looking for information tidbits on Google Drives Me Crazy when I can get it instantly on on 40 I'm probably using Google a little bit more but I find the thing that I'm using Google for more is like local things I need to know about store closing times I need the phone number for Home Depot I need I need the directions for this so it's actually almost like 80% of my Google searches are local Focus some of it times it's image or it's a search for something that I know specifically lives on the internet and I want that specific thing yeah I would agree with it's a website that I know is out there somewhere it's a blurb about something it's very specific it's a book that I know is exists and I want it sold somewhere it's it's something highly specific that I know I can find online shopping if I want to Google something about a price for a speaker but honestly chbt might be better at finding prices online than get Googling it no really I think even perplexity would be better than chat GPT at finding prices well I don't use perplexity but maybe I should are you testing it right now yeah on LG projector yeah show me can you share your screen I have to see because I don't believe it I'm having doubts well share your screen show me the goods I'm I'm I'm giving access do I need freaking no it's working it's working come on oh no I can't I can't share it right now I have to do a whole bunch of things it won't let me have to clean up your chat GPT history yeah look it look at LG cine beam 4K I know I can't show you it makes me want to close Google which would close the Stream So that would be yeah I don't want that there it is price here's all of LG's projector laser projectors all in all so searched by a bing um yeah searched five sites LG offers a variety of project with popular options and ranges and they just gave me the prices for each one now it doesn't show me images but it gives me links to go to that and of course chat GPT has a search feature that's coming out and I've been telling people like look if you just ask it to search on Bing it's pretty close to what the search feature is probably going to be of course it's its own search engine not just piggybacking off of Bing but like enhanced search results are coming to chat gbt and it's getting more useful so it's just interesting obviously like I asked the question earlier on LinkedIn and a lot of it was a pretty good post a lot of people engag like yeah I'm going to chat gbt more for search so obviously it's going to impact SEO because we're it's starting to change our Behavior but we're also using AI a lot it hasn't caught up to the mainstream most people are still going to Google no my Boomer parents are not changing to will they willbe I gives better answers more specific answers dialogue with it I agree they still they still have dumb Siri going Siri what's I'm like why are you talking to dumb Siri she doesn't know let me search the web for you I'm like oh my gosh right so marketers if you're investing a lot in SEO this should be very concerning to you because it's obviously going to change it the question is how I plan on doing a deep dive episode with like breaking this down in more detail of like how this how I think this will play out but know for sure that it's changing on that post that I just referenced I had a VP of marketing say that she already has inbound leads that are coming in to demo her product based on chat gpt's recommendation for the software W it's already changing the buying process for those who are whose behavior is starting to change and it freaking makes sense I remember it was one of the first things I tested with chat GPT when it first came out almost two years ago I was working at Sweet fish and B2B growth was the big podcast I was hosting and trying to get into more things so I asked it as a test I'm like hey can you recommend some B2B podcasts bdb growth came up number one followed by a bunch of other shows there were some prominent shows that I knew were even way more popular than bdb growth didn't show up in the search because it doesn't have access to download data and rankings in apple or the other indicators so we're going to get to a place where SEO I think will transition from SEO to AI priming um what the term for that becomes I don't know maybe it still stays SEO because chat is doing the search I don't know but obviously wherever the attention is marketers will go and if everyone's paying attention to AI marketers will figure out how to manipulate the results for it which is awesome as a marketer and freaking terrifying at the same time knowing that marketers and politicians will be be manipulating AI for it to lean this way or that way with recommendations in order to manipulate public opinion um but it's reality and hopefully you're marketing good products and good services and feeling good about it getting in there so that's just it is what it is when do you think there will be a noticeable shift that the traditional SEO is going down and the search functionality of these you know a AI models takes over because I don't I don't think anyone sees it right now other than those those micro moments where someone is generating leads um but that's people who are dependent on SEO traffic already feeling it justess from the changes Google's been making because like Google something like one it gives you this long AI answer which I find is actually pretty good sometimes when I'm act like hey how to troubleshoot a thing it's step-by-step directions it's it's getting better at that yeah um but it's like AI answer a freaking wall of ads and the first organic answer is buried to what used to be like position seven like in SEO rankings your or your position one in organic results is like like three quarters of the way down the page now it might as like if you're on if you're on position five or below you might as well be on page two of search results now so I think a lot of people are feeling that hit from SEO because zero click searches are becoming a thing it's getting pushed down further and further um I think it'll I I don't know it's like when does it when does AI really when does the use of AI cross the chasm and become main right I think it starts next year in 2025 but obviously it'll take a while to go over the bell curve of ab Do adoption and I think that will play out from beginning next year it'll start hitting the beginning of the bell curve next year because of again Apple intelligence because Chachi piki is getting smarter with the 01 series I think it'll take two to three years for it to see itself over I think it'll happen fast W it's fast because I think Apple intelligence and Google is is going to be forcing it and pushing it so people will be pushed faster they don't have to just go to google.com think about how long it took for Google to become the thing rather than the Yellow Pages well everyone's already got a smartphone so it's just going to be forced on them Yo how does ADS work out into this because ads was a thing because when you when you searched an SEO it would just put the right ad at the top of the page for but now if they're using chat BT is Google going to shove ads into chat BT no they might into Gemini but even if you're paying for it now because you're having premium membership to use their services they're not they can't force ads on you that's why people pay premium Services that's why you pay YouTube premium so you don't have to do the ads in front of videos yeah Sam Sam Altman got asked about this the CEO of open AI someone asked him if he would ever monetize through ads and he's like he actually specifically said that he would not do that because he's like and that's why we that's why we charge for chat GPT plus and because they're the category King they might never have to wow and he's like and it subsidizes all the free because they have a pretty robust free platform considering you don't have to pay for it it's limit limited and I haven't done been on the free account for a while um actually it's probably been only a year C crazy how fast things are going it feels like it's been years actually it's been a year since I've had a pre cat GPD account um but he says he's not going to do it so that puts a lot of pressure for Google to not do it but Google's going to die because like I'm really scared for Google because you got to know like 80% of the revenue comes through AdWords and AD targeting right so what the heck are they going to do they have to retake the king position I think they're they could if a if open AI stumbles bad and there's a lot of rumbles inside that organization so it's possible um but it could be a big thing but for marketers just know that SEO is going to change dramatically over the next couple of years it's something to start thinking about even if it's you're still doing SEO you have to start thinking about how it's work not just impact search engine results today but AI priming for tomorrow because I find that AI priming is similar to SEO because it's taking at least based on how it's doing it right now I feel like AI is overly dependent on references and the amount of references it's finding when it's doing its training data right now it knows who I am if I search do you know who Dan Sanchez is and it's not because of the memory knowledge thing it actually because I have done enough SEO work enough LinkedIn work that it knows who Dan Sanchez the marketer is but it doesn't what AI driven marketer is because it's its knowledge is only updated to like October of 2023 and this show launched in December so it actually doesn't know what this show is yet but it will when it goes and res scrapes the web yeah and when people really want to grow in their AR AI marketing Mastery it's gonna get pumped it's gonna pump so Community highlights School Community plug uh go to Aid driven marketer.com Community to get on the waight list for that I'm actually just going to open up next week and start letting people in it's going to be very exciting um a couple tool highlights I last week I reviewed napkin. oh my gosh this is a free tool right now it'll it'll it'll be paid soon but it's an amazing tool you have to use this it's a tool where you can actually like build diagrams and I'm using diagrams all the time in blog posts you can literally I what I did for the last newsletter if you're not on the newsletter again Aid driven markers.com there's an email field subscribe uh they're fantastic newsletters if you want if you want the short version of the show and just want to skim it uh I'm using napkin what is it napkin. to build all the diagrams for it you can literally just upload a blog post to it and then highlight over a section and it finds the diagram you need for that section and it gives you options it thinks this diagram then you can go and select one and it renders it for you you can style it it even is editable so if you like want to modify it a little bit or change what it highlighted as like the thing uh it's it's editable and then you can downlo the SVG or PNG to upload to your blog or newsletter whatever so I'm using it for a lot of my content a lot of my presentations have these really fancy looking diagrams that I didn't have to go through and find a template for in canva or illustrator it's just done fast this is a tool I would definitely be paying for when it comes out provided their price is good but right now paid verion I think I think they do have a paid version maybe maybe they just launched it because it was free when I used it last week okay napkin free pricing starter plan no see professional plan zero Enterprise plan coming soon this is in beta so it's free for now it will be paid soon so I'm sure they'll if they're smart they'll have like an intro offer to turn all their free beta users into paid and that should be decent so get on that early because it's a really useful tool it's even smart enough to recognize like data and then turn it into pie charts for you which I find really useful uh the other tool I want to highlight is Claude analytics Claude than this big update that it got to like be able to like search the web and do things on your browser for you it got this analytics upgrade that I'm like almost I'm almost ready to buy claw because they keep doing little things like this like uh they essentially put in this JavaScript engine into claw for it to be able to crunch numbers accurately and then use AI to display them and render them because that's one thing if you give AI a bunch of like number data its ability to calculate them all and to kind of render them all into a graph or to anal proper analysis for the numbers isn't that good did you find chat did you find chat BT wasn't able to do data analysis very well not with a lot of numbers not with a lot of numbers and a a huge spreadsheet if you give it a few numbers it can crunch them and do do the data but if you want to do it with like a a good size spreadsheet with like you know more than 10 20 Fields yeah it's it's going to struggle to do all the math and then calculate it so now Claude is building out like these separate things in order for you to actually crunch the numbers and that's something that is useful for marketers because how often be pulling in reports and need it analyzed I think it's chat gpts were lie enough to take quanti qualitative data um man I need to do an episode on this for sure but one of the things I'm having to do is take like a bunch of testimonials like that I talked about they have somebody going and pulling all the testimonials and then going through a whole spreadsheet of testimonials and finding Trends amongst them and then categorizing them and then counting them and then putting that into a graph that it is good at but we're talking about text less than d it's different so that's kind of a cool tool it's in Claud now it will I'm sure it will be coming to chat GPT eventually because these tools are kind of like oh I'm the leader in this now I'm the leader in this and they kind of go back and forth uh which is why I still haven't paid for anything other than chat GPT because I'm like well I just don't want to be jumping from tool to Tool I just kind of pick the one and stay with the leader but I don't know it seems like a lot of people are still preferring CLA more so I should probably check it out uh and to wrap up today's episode I want to ask a question what have you found is your best like personal use case for AI that you're going to a lot I mean I've had it obviously draft a ton of things Dr job descriptions um personal oh personal personal I've used it a lot for work uh I'll keep leave it leave it at that personally I would say I it is my main search engine I use it for all bits of information if there's anything I want to know if there's any stepbystep thing that I want to figure out why is my iPhone not sinking appropriately with my computer why can I not airdrop this video is a problem I was dealing with today I search chbt and it gives me step by step I don't know about you if you ever searched for Apple related issues on your phone and you find like 18,000 blogs about it and it's outdated it's like oh my gosh drives me crazy so it is my brain that Google used to be but I will say this this this is a fun story there was a candy that I had when I was in Middle School so that was 20 years ago I don't know what it was called it was some Asian candy it was a dried plum inside of a piece of sugar I don't know what it was I used chat to describe this candy I had no name and it said oh you're talking about Jing Ming ping or something like that I forget what it was called and I was like is that what I'm talking about and I took that phrase put it into Google and the picture popped up and it was like oh you want I was like this is it I've been waiting 20 years to try this candy again so literally chat should be had a breakthrough moment that I because you Google I don't Google candy that's dried fruit and sugar it no one wrote A Blog about that describing it that way but chat gbt figured it out I don't know how uh but I love that it knows what I'm talking about it kind of reads my brain with few words you know something I'm using it more for personally that actually I stole this from you because you were doing it a lot and I was like huh is actually using it to process emotions um oh I didn't even talk about have my counselor it's surprisingly good and and guess what like it's it's all like I mean fairly Anonymous hence I was like joking about like your chat GPT history right sometimes I'm recording demos and I have to check my history to be like working through hard emotions about X you know you're like whoops don't want that in the demo video right I will say I am an empathetic person it's like my number one strength so when Charlotte Johan Scarlett Johansson's voice was on there her voice was the most empath pae it was the one that I like to talk to the most and then obviously that got taken off so every voice I'm like n you don't sound like a counselor so I struggle now but man I work through some serious emotions using it for sure it's a great sounding board for emotions it's amazing just to be like hey like can you can you help me just think through some of this stuff I'm really feeling like X and Y and Z about this particular situation um I feel like it's about this but just help me talk through it real quick is especially on voice mode it's really good yeah but if you use the new version preview if you mention too many words too many emotions that's true it cut it goes sorry it cuts you off and says we can't do this and I'm like so you have to use 40 which isn't as good but yeah still pretty good I think Sam Alman has also mentioned that they don't want people doing that which is why Owen shuts it down and I'm like it's really good at it and honestly for on thee-o things all the time it's actually faster and probably more efficient than even talking to a counselor because I don't know I don't want to pay a counselor every time I just I'm working through some emotions and just need some processing time on the go but anyway if you haven't tried this try it out maybe I don't know at your own risk disclaimer I don't think it's risky I think it's actually quite enlightening because you can ask it without a lot of negative impact towards you it's not real it's not a real human say hey am I tell me where I'm being maybe a little bit blind and tell me where I might be a fish in water that doesn't realize in water yeah and it will be honest with you and there's no repercussions it's just it's just a chat so I don't know it can be a huge opportunity for people discover themselves yeah so try that out it's fun little personal note because AI is getting good at figuring these things out so that's it that's all we have for the show on bot Bros this week uh stay tuned for next week we we talking about the week's updates uh from what's going viral on social what is trending in the news and how it matters to marketers so again this is a show dedicated to helping marketers overcome the hype and turn it into help so hopefully it's been helpful to you see you next week