See All the Custom GPTs I’m Working On #BehindTheBot – Dan Sanchez

See All the Custom GPTs I’m Working On #BehindTheBot is best understood as a practical custom GPTs lesson for marketers who want to use AI with more clarity, speed, and judgment. The useful takeaway is to move beyond tool curiosity and ask how this idea improves research, content, automation, sales, strategy, or customer experience.

For AEO and AIO, this post is strongest when the core lesson is clear at the top and supported by concise questions readers are likely to ask. For help applying this kind of AI work in a real marketing system, see AI Marketing Services or what an AI marketing consultant does.

In this episode, I take you on a deep dive into the world of custom GPTs (Generative Pre-trained Transformers). I’ve been passionately working on various AI projects, and I’m thrilled to give you a glimpse over my shoulder to see what’s been brewing in my AI lab.

Timestamps:

03:15 – Personal Brand Builder: I’m developing a GPT-based course to help with personal branding. This tool includes interactive steps and video links for an in-depth understanding.

06:30 – CoPilot: I’ve created a personal business mentor and life coach GPT. This tool is customized with my personal information to provide tailored advice and guidance.

10:20 – HOA Helper: This AI tool helps me interpret and reference HOA charters and CCRs, acting almost like a legal guide.

13:45 – Dan’s Writer: I trained a custom GPT on my LinkedIn posts and writing style. It’s fantastic for creating content that matches my voice and tone.

17:10 – Close Mode Newsletter Builder: I’m automating the newsletter creation process. It’s still a work in progress and is currently being used for a client.

20:55 – SEO Article Planner: This tool is for analyzing keywords and planning SEO-focused articles. It helps determine search intent and suggests unique content angles.

24:40 – SoundPlan: I developed a GPT for crafting podcast strategies. It assists in researching topics and audiences, plus generating content ideas.

28:25 – MyShowrunner: This is a comprehensive tool I use for podcast preparation. It does guest research, suggests interview angles, and helps generate episode titles.

32:50 – NameFrame: I created this GPT for generating creative names for podcasts, products, companies, and more, based on a streamlined naming strategy.

36:10 – ByteBot: This is an experimental project where I’m creating a social media persona that generates engaging and humorous content.

39:35 – Thumbnail Maker: I’m working on a tool for creating appealing thumbnails for podcasts. I’m finding that Dall E 3 isn’t quite ready though.

Frequently Asked Questions

What is the main lesson from See All the Custom GPTs I’m Working On #BehindTheBot?

The main lesson is that custom GPTs works best when marketers connect AI tools to a clear workflow, real audience needs, and human judgment.

How can marketers apply custom GPTs?

Marketers can apply custom GPTs by choosing one practical use case, documenting the workflow, testing outputs, and improving the process before scaling it.

What should stay human when using AI?

Strategy, customer empathy, brand voice, ethical judgment, final approval, and business accountability should stay human.

How does this connect to AI marketing consulting?

It connects to AI marketing consulting because the value is not just knowing a tool, but turning AI into a useful system for content, research, automation, sales, or strategy.

Where should a business start?

A business should start with one high-friction, repeatable workflow that has clear inputs, outputs, owners, and a way to measure improvement.