Real-Time Market Research with Grok2 AI
I tested Grok2's access to live X conversations for market research, from finding B2B trends and complaints to shaping content ideas and checking sentiment in a faster research loop.
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Market research has always depended on hearing what people are saying, but the process is often slow. I tested Grok2 in 2024 because it could search conversations on X and summarize what a target audience was discussing. For marketers, that made it more interesting than another model comparison.
The point was not image generation or a novelty demo. I wanted to know whether a model with access to live social conversation could help me understand B2B marketers, find their complaints, and plan content around real questions instead of guesses.
Start with the conversations your audience is having
I asked Grok what topics were trending among B2B marketers. Its answer included predictive analytics, hyper-personalization, video, account-based marketing, voice search, privacy, community building, and CMO transformation. The list was broad, but it felt recognizable because it reflected the conversations I was seeing on LinkedIn.
The useful part was the ability to go one level deeper. I could ask for more detail about a specific topic and receive a summary of the posts and context around it. That is different from searching for a keyword and reading a few isolated results. The model was using an algorithm to find, rank, and summarize posts based on signals such as comments, reposts, likes, and bookmarks.
That combination gave me a practical research loop: ask about a target audience, inspect the themes, choose one topic, and request a deeper explanation. The output can become a starting point for an article, a podcast episode, or a product conversation. More importantly, it can reveal the language people use when they are thinking through an issue.
Look for complaints, not just trends
The strongest use case was asking what B2B marketers were complaining about. The results included data privacy, content overload, too many channels, sales and marketing alignment, changing buyer journeys, talent, and measuring return on investment. Some were familiar problems, while others showed how AI was changing the pressure around content.
This matters because thought leadership should start with the issues an audience is actually facing. If a product addresses a problem, current conversations can help a marketing team understand how that problem is being described now. The same research can inform a roadmap or reveal where an offer is not matching the market's language.
The examples still need review. A live social feed is not a complete picture of a market, and a model can misread context. I clicked through posts and spot-checked results rather than treating the summary as proof. The strength was speed and relevance, not automatic certainty.
Use the tool as a research partner
I also tested a sentiment question about GoHighLevel. Grok returned a mix of positive reactions, criticism, practical observations, and concerns about cost. That kind of structured overview is more useful than a single glowing post because it puts different perspectives next to each other.
The tool struggled when I asked which influencers had the most influence over B2B marketers. That required a deeper relationship analysis than simply finding relevant posts. A better question would be to compare the conversations around a few known people or topics.
Grok2 was a period-specific experiment, but the larger lesson lasts: use AI to mine current audience conversations, then validate what it finds. The marketer still decides which problem matters, what the evidence means, and how to turn it into useful work.
In this episode of AI-Driven Marketer, host Dan Sanchez dives into how Grok2, the latest AI model from X.AI, is revolutionizing real-time market research for marketers. Unlike other AI platforms, Grok2 offers unique access to real-time Twitter data, allowing marketers to gather insights faster and more accurately than ever before. Dan explores various use cases for Grok2, from understanding trending topics within your target audience to identifying pain points and generating content ideas. Tune in to discover how Grok2 can transform your approach to market research and give you a competitive edge.
Timestamps:
• 00:00 – 01:02: Introduction to Grok2 AI and its groundbreaking capabilities.
• 01:03 – 02:56: Why Grok2 stands out among AI models: Real-time access to Twitter data.
• 02:57 – 05:55: Use cases for Grok2 in market research and content planning.
• 05:56 – 08:18: Demonstration: How Grok2 identifies trending topics and customer pain points.
• 08:19 – 09:56: How Grok2 improves content relevance by mining audience conversations.
• 09:57 – 12:03: Exploring additional potential applications for Grok2 in competitive analysis and crisis management.
• 12:04 – 13:06: Invitation for listeners to share their experiences with Grok2 and engage with the show.
hello and welcome back to the AI driven marketer I'm Dan Sanchez my friends call me danz and today we're diving into how to use AI to do realtime market research this was not possible until just last week when grock 2 launched and I'm usually a chat GPT guy and I kind of ignored the other AI platforms because they're just kind of like in this this race of like one uping each other they slightly a little bit here a little bit there this platform's a little bit better but you if you've listened to this podcast you've heard me talk about this before but but grock 2 came out and it's at a chat GPT 4 levish probably a little bit under uh but that's not why it's exciting grock 2 is exciting because it has a whole new capability that the other models can't touch and won't be able to touch for some time unless they do some kind of uh uh licensing deals with other social networks because grock 2 has access to real time information directly from X AKA Twitter and that changes the game for us when it comes to doing market research on what the heck your target audience is talking about and more than that it could do more than that so I'm going to go through some use cases uh because this is the most exciting thing I've seen all summer uh that's actually usable for marketers right now when it comes to AI stuff and nobody's talking about it it's amazing to me when Gro 2 came out everybody was trending about like the fact that you could put out some pictures of like Mickey Mouse killing Donald Trump or something like that which is like okay so it it doesn't have the proper filters for images got it they'll fix that later but that like that was big news cool I get it but as a marketer I don't really care about that stuff because I was never going to use those images for my social profile anyway and it's honestly not as good as mid journey and I guess it is slightly better than Dolly if you want to use it for image creation but right now I kind of use mid Journey for all my images what's really exciting about it is its ability to pull in realtime information from Twitter so let's talk about how to leverage that um in order to do better market research better understand which Twitter and how I'm planning on using it with my content moving forward so let's take a look and as you know this is a video podcast so I'm going to be showing my screen right now but talking through it so that everybody listening on an audio on a jog on a drive or something you you'll get 90% of what I'm laying down here but there is a visual component to it so go to Aid driven marketer.com or you look up Aid driven marketer on YouTube it's actually you can watch the video straight on Apple podcast too it's it's broadcasting there um I am on x.com and you can see that in order to test this you got to pay the $8 a month you there's no free version of of grock that you can use without paying the $8 so uh go ahead and pay the $8 just pay it one month and you know plan on can cancelling it later if you just want to do an 8 test that's what I'm currently doing oh look it's even I think it's oh no let's see yeah $7 if you pay annually $8 if you pay for a month I just paid for a month to give it a shot you can upgrade to Premium Plus if you want more I don't know access to X Twitter whatever I just paid the $8 because I wanted to test out grock so that's what I did you can go there and then grock becomes available to you in your X profile it becomes one of the tabs over on the left side just called grock and you're if you click over to it you will be you will see a a very chat GPT like window where it's like ask anything okay so and it's got some prompt ideas some image ideas sure that's what that window looks like but let me show you some of the prompts I've already entered some of the answers I've gotten back and for example I've used B2B marketers as my target audience just to kind of give you an idea but remember you just insert your own target audience and it will feed you back stuff that your target audience is talking about but I asked what topics are trending with B2B marketers and the results it gave back to me were actually pretty good now the way it gets this information is by mining tweets um I this was available in grock one uh and I tested it four months ago I might have even reported it on the show um or at least on LinkedIn but it wasn't ready like it I could tell like the profiles it was pulling and the things the profiles were talking about weren't the right Trends they weren't the right people it was like it had potential but it wasn't that good yet but now now with grock 2 its ability to understand the context is so much better um it's just smarter and if I look through the examples here I actually know with some confidence and I've clicked through and te like uh spot tested a bunch of these before and different searches to know that they're reasonable they're actually pretty good so even if I go through this list of like okay let's what is trending with B2B marketers let's talk about this is the list that it gave me and I'm I'm kind of paraphrasing the the title of the list I'm not going into the full description of each item here that it has written it says AI in Predictive Analytics hyper personalization Visual and video content account-based marketing ABM voice search optimization ethical data collection and privacy content marketing Evolution integrated marketing strategies Community Building B Toc to be marketing retail media networks and CMO Transformations that was the list it's a pretty good list as a B2B marketer actively involved in B2B marketing conversations on LinkedIn I'm like yeah that's what B2B marketers are talking about as far as we like on LinkedIn um the what's cool about this is then you can dive a level deeper because again it's a chat you can you can go deeper and it can go do more searches for you uh based on what it's able to see on X so I actually already ahead and did this I said can you elaborate on the B to B Toc to B marketing trending people are talking about uh on X and it went and gave me a better breakdown and pulled more post just about this one topic and it did a great job in summarizing this topic of B to C to B and how it's how people are currently talking about it this is fantastic market research uh I think this is the most useful for me and my content marketing planning because then I can use this to talk about what I'm talking about right I incorporate some of what's trending into the conversations I'm having and I'm hopefully going to be using this to plan some of the episodes because now I can see what marketers are talking about when it comes to Ai and I can start creating content that addresses those things that they're hoping for the fears that they have um complaints that they've had that I might be able to answer and this will drive some future podcast episodes for me so that's how I'm this is the most the thing that I'm most excited about is just being able to tap into what people are currently talking about so I can make my content so much more relevant because often time my feed on x on LinkedIn you know there's a there's aish Board of things going through here and rarely ever do I find out what people are actually complaining about um related to the very specific niche of AI and marketing right and you might be wondering that too when it comes to your product the product has only covered some Niche space that your target audience cares about well what are they talking about related to that Niche space and how does your product address it ah now you have a five from that one answer what it might give you you might have five blog post ideas that I'll be on point now because it's not based on a guess it's not based on one post no it's based on a variety of posts that the platforms highlighted and specified um I've actually talked to grock directly the AI about how it how it finds the posts it actually uses an old school algorithm to go and find them and then rank stack them based on a number of factors uh like how of how how many people are commenting on it retweeting it liking it bookmarking it and all those things and that's what I love to hear as a marketer it's not just uh X search right which anybody can come in here and just do do explore for free what uh a keyword but no it's actually using the AI in in tandem with these These Old Tech uh Solutions in order to pull up highly relevant um and trending uh post which is why I'm so excited about what grock's doing here so let's look at some other use cases I went and then asked it this is a good one what problems are B2B marketers complaining about oo like the answers to these are gold for your content marketing right uh because every time you find a problem oh that's that's especially if you want to create thought leadership thought leadership should always stem from issues and problems that your perspective audience is facing right you're more likely to to have resonance with people if you can speak directly to their problems and this is I I had a hard time finding what people are complaining about in certain niches and this is the first solution that I've seen that really helps me understand how I can help better serve people especially with content but of course you can throw this back to the product marketing team in order to evaluate how it might change your product road mapap too and of course you can actually dive down into specific problems I said it gave me a list of problems that B2B marketers are facing like the the data privacy conundrum the content creation overload the great marketing channel flood the sales and marketing alignment Tango you using some fun language here uh the shifting Sands of buying buyer Journeys the talent hunt the ROI and performance tracking and as a B2B marketer I'm like yep some of these are Classics like sales and marketing alignment some of them are some of them are a little new um uh content creation overload is something we've been talking about uh for for a while now um and I love that it's even going into depth with like AI promising to be the new content Chef there's a paradox while AI can turn out content faster than than you can say content marketing the challenge lies in keeping it fresh relevant not sounding like it was written by a robot because let's face it even robots get bored with their own content man I love the Sass in this thing it's great um so very interesting and of course it's based on relevant post I'm seeing some really interesting marketers in this list um very cool so one that I did a search on uh actually this one was pretty good what is the current sentiment given for go high level as a CRM uh across marketers and I loved I won't get into the breakdown but it give a great breakdown of the general Buzz the love the critique the pragmatic View and the cost conundrum of go high level as a CRM marketing automation platform it's my favorite product right now when it comes to marketing so I was curious to see how marketers were talking about it if I worked for high level then this would be gold for me to understand what the current sentiment is at least on the platform of X when it comes to my product and of course you can dive into any one of these more because you could just you could just say hey based on what people are saying about the critique show me more examples of that on X and it'll give it to you uh one thing that I tried that didn't go so well and it's because it's if you think about it's actually a harder search to do I ask who influences bdb marketers the most on X and it gave me a list like Elon Musk industry thought leaders the uh influencer marketing platforms it's kind of like H this micro influencers it's just not a good list and as I looked at the the posts that came with it they just they really weren't that good I'm like they're they're just kind of scattered they're not on point and I honestly think it's because I'm asking for I'm asking for a list of a list like I'm going too many levels deep for grock to be able to handle yet it's better when you're asking a question about the post of your target audience specifically but uh by asking for influencers I'm not asking about the posts of the target audience I'm asking for like this different level of relationship that's influencing the target audience now what like if I were an AI engineer working on this I might like try to get it to see who they're retweeting the most um and that might be helpful but it's not doing that so it's not good at finding the influencers but if you know who the influencers are you know what you might be able to do is ask what the trends are across three different major influencers in your industry and that would be some insightful analysis to be able to look at so that's a quick snapshot of what you can use grock to do that you couldn't do with any other AI platform and I want to share some other ideas that I haven't tested yet but I'm like o you could probably do this pretty well but I wanted to throw out a bunch of different use cases out there for you because maybe one of these are more relevant to you and I haven't gotten into it yet but you could probably use it to do competitive analysis you can look up a competitor and see what's trending and what the sentiment is on the competitor's marketing campaign or their product or how just what the buzz is about certain a certain competitor uh you can use it to do crisis management if something bad has happened and you can use it to find out what the Real Pain points are what the real critiques are not just the few that are the noisy squeaky Wheels but the general analysis of most of what people are talking about uh you can understand use it to better understand how your own content's performing especially if you're a heavy user of X you can have it to do analysis on your own profile because again it's it's able to see a little bit more than just the content itself and the base level likes and what's publicly available I can go a little bit deeper into the algorithm to find out what's working and I think that would be useful if you were a heavy user of X so those are some other additional ways that I haven't tested yet but I have a feeling it would work pretty well for grock uh take take a look at it yourself I'd love to hear if this is working for you you can always find me at linkedin.com ndigital marketing Dan tell me about this episode and what you're able to find out from grock and if you do a lot with it and are able to find some really cool stuff maybe tell me about it and I will have you on as a guest on on an episode and we can unpack more of it together uh if this episode was helpful to you man I'd love it if you left a review if you're on YouTube smash the little Thumbs Up Button maybe give it a little quick I love this comment to to boost it up in the algorithm uh and if you're on a podcast platform man give it the give it the star rating you think it's worth and that helps this show out a ton and of course if if you're interested in diving deeper into AI but need a path in order to guide you in order to go from uh zero in order to get to AI hero go to Aid driven marketer.com course where you can find a free course that's using AI to customize every single lesson to your job in your market so that you can get better results out of AI faster thank you for listening [Music]