LinkedIn Growth, Prompt Guides Vs Custom GPTs, and the Future of Marketing

By Dan Sanchez · Episode published January 5, 2024

I’ve spent the past year deep in the AI marketing world, watching the hype cycle unfold. And I’ve noticed something frustrating – most of the advice about AI in marketing is remarkably shallow.

AI-Powered Marketing: How to Actually Benefit from It (Not Just Play With It)

I’ve spent the past year deep in the AI marketing world, watching the hype cycle unfold. And I’ve noticed something frustrating – most of the advice about AI in marketing is remarkably shallow.

The typical guidance you hear is “go play with ChatGPT” – about as helpful as telling someone who wants to learn graphic design to “go play with Photoshop.” Not exactly a winning strategy!

The Real Problem with AI Content

The AI content landscape is filled with what I call “junk food content”:

Endless cheat sheets that get tons of engagement but rarely deliver actual value
Lists of “20 AI prompts to try” that don’t connect to real business outcomes
Tools that solve ultra-specific problems but lack practical application

What’s desperately missing is content that shows how to achieve actual business goals with AI – like using it throughout an entire marketing campaign process from research to execution.

What Actually Works With AI

After experimenting extensively, I’ve found two approaches that deliver genuine value:

1. Process-driven demonstrations

Recording step-by-step videos showing how to accomplish specific marketing tasks using AI tools from start to finish

2. Conversational framework guides

Creating comprehensive guides that walk through entire workflows with chain prompting – showing not just WHAT to prompt but WHY each step matters

The key is teaching people both the mechanics of the tools AND the strategic thinking behind them.

Why Most Companies Struggle with AI

There are two types of businesses approaching AI:

1. The Directionless Enthusiasts: Companies without solid marketing processes in place wanting to “start with AI” (these almost always fail)

2. The Process-Ready Adopters: Organizations with documented systems looking to enhance specific steps with AI (these tend to succeed)

The second group succeeds because they’re not trying to use AI to fix fundamental business problems – they’re using it to enhance processes that already work.

The Massive Opportunity: Custom GPTs

Custom GPTs represent perhaps the biggest untapped opportunity for marketers right now. By taking your existing step-by-step processes and turning them into customized AI assistants, you can:

Transform 2-hour tasks into 5-minute ones
Create consistent outputs that match your brand guidelines
Build intellectual property that gives you a competitive edge

The brilliant part: these don’t require coding skills – just the ability to document your process and feed it to the AI as instructions.

What Marketing Leaders Should Do

If you’re leading a marketing team, here’s what you need to know:

This isn’t optional: Your competitors are already using AI to reduce costs and increase output
Get hands-on: You don’t need to be an expert, but you do need personal experience
Treat it like MarTech: Create accountability systems, measure ROI, and have a proper rollout plan
Consider your ops team: Your marketing operations people are perfectly positioned to lead this initiative

Will AI Help or Hurt Content Creators?

The answer depends entirely on your approach:

If you’re creating average, undifferentiated content, AI makes your job harder because everyone can now produce decent content at scale
If you have a unique perspective and voice, AI becomes a multiplier that helps you produce more high-quality work

In other words – AI rewards those with something to say and punishes those who are just making noise.

The Bottom Line

The marketers who will thrive in the AI era aren’t just playing with new toys – they’re systematically applying AI to well-defined processes with clear business outcomes in mind.

That’s where the true competitive advantage lies – not in knowing the latest AI hack, but in applying these technologies strategically to your marketing operations.

Want to learn more about how to implement AI marketing in your business? I’d love to connect and share more insights.

Frequently Asked Questions

What is prompt engineering for marketers?

Prompt engineering is the practice of giving AI clear instructions, context, examples, constraints, and output formats so it can produce more useful marketing work.

What makes a good marketing prompt?

A good prompt names the goal, audience, source material, tone, constraints, output format, and review criteria.

Is prompt engineering still useful?

Yes. Even as AI tools improve, clear instructions and strong context still help marketers get better, safer, and more repeatable outputs.

How can marketers improve prompts?

Marketers can improve prompts by adding customer context, examples, brand voice, success criteria, and a request for the AI to ask clarifying questions when needed.

What should prompts not do?

Prompts should not ask AI to invent facts, skip review, imitate private material without permission, or make claims that cannot be verified.

everybody dance Sanchez here with the AI microskills podcast and I'm excited because the guest I had on today actually hosted on a different show yes I have two shows one is the a microscope podcast and the other one is attention a show about audience growth for those who want to build an audience online whether it's on social or email podcast whatever it is over there I interview creators who have grown an audience and this particular person had grown an audience on LinkedIn around you guess the AI which makes it appropriate for both shows but because I interviewed him for the attention podcast I had to make this short little intro a little bit different and then cut over to that one so in that show you will be getting on the front end of the show his audience grows story

put on the back end of that show you will be getting a lot more about Ai and how to leverage it for your business which is the whole point of this show so I hope you enjoy this episode and also it's a good plug for the other show isn't it so go check that one out too at dance.com podcast so let's get into it welcome back to the attention podcast I'm Dan Sanchez and today I'm joined by Andrew Bolles who is become known for AI for marketing and is built an audience from 1,000 to 25,000 followers on LinkedIn just within the last year so Andrew I can't wait to dive in the story can't wait to learn a little bit more about AI but before we get started welcome to the show thank you for having me on the show Dot

I'm excited to get into this one because I love stories of growth I love talking to creators and how they're able to get there because it takes so much effort right especially in the beginning but before we dive into like how you grew so fast what were you doing before then like what was post growth what did that look like and then what caused like the what became the Catalyst for the rise sure so about a year ago a little over a year ago I was actually working in marketing full-time at companies at that time I was a CMO at that point I've been doing marketing for 15 years I lost my job due to layoffs and at that point two people were getting laid off left and

specially marketers I think some of them still are getting laid off so I knew it was going to be challenging to find a marketing job so I basically had two plans one is I'm going to start doing consulting which I did start doing and had some traction there but even within Consulting I realized there's a lot of Consulting and agencies out there so how do you differentiate yourself so you need to build a personal brand and that's how I got into LinkedIn so I basically started posting on LinkedIn about a year ago so same time last year wow okay so December last year you start hitting it hard did you get some initial attraction there to things go well so when I started I had a

directions all former co-workers from decade plus of me working in different office jobs once in a while they would like one of my post but not really cuz they don't really comment they're not like other creators on the platform and I also found that a lot of marketers don't really know LinkedIn like they think they do because they just think it's another channel so I wasn't really getting much like my first month but there wasn't much attention and I realize that I actually had to learn this from other LinkedIn creators who had some success not necessarily sort of marketing or assume that I just know how it works just cuz I know other like marketing channels

that was funny with my own story I didn't I thought I knew LinkedIn too until I got hired at an agency where the CEO was already like like I don't know he was already a Creator on LinkedIn and rolling and I've been doing it for a while so he got me plugged in and he was like no this is how you really do LinkedIn and that's finally where I figured it out and started growing growing myself otherwise it's like it's kind of painful at the beginning because you start off with all these connections and then you realize you're like oh like like 3/4 of all my connections don't spend time on like that they're on other platforms or they're working so you have to end up trying to build a following of the people who actually like frequent the website how did you how did you unlock some of those first followers

so that's a great point you bring up a lot of the engagement on LinkedIn the initial engagement like when you post in the first hour or two which determines how much the algorithm shows your post over the next day or two a lot of it comes from other creators and people posting on there so it is a lot of networking so that was a big unlock for me I start by building a list of other similar size creators who covered marketing at the time because that's what I was talking about I would keep a note of when they post I would comment on their posts a lot of them would then comment on mine that got things rolling and then I also started trying to talk to any Creator on there who would talk to me who had some success and just asking

are you working how do you plan your post what topics do you decide to cover and what formats are working for you should start asking a lot of questions now so you actually find the Community start participating in it engaging with the others creators and then naturally did you start engaging with people in their comments too yeah so and and if I was to do it all over even before I ever posted I would have just started by commenting and we posting others because early on if you don't have that many followers it doesn't really matter nobody's going to see what you're doing on there and if you comment we post and then send a connection request 90% of people will accept it even if they're bigger creators and if you

do that for like a month and get like a few hundred of those as your connections then the first time you post they're going to see your post they're going to remember that all this person always comments on my post and a lot of them will comment on yours and your post will take off so I didn't do it that way but that's how I would do it now dang I've never thought of that extra step of reposting their post to get their attention before hitting hitting the connector request button that's that's smart it's funny I tell people this and people I don't know what it is like you either very few people get this but I'm like the game and Linkedin is in the comments like almost imagine a party and everybody's in separate rooms

having get to know each other and you just have to go into each room and work the room you go and talk to people and then some people remember you some people won't but that's okay you'll you'll find those other people in different rooms at different times and the more conversations you have and the more rooms you work the more it's unreasonable that people aren't going to know you and see your post they're going to engage with it why because they know you and you've had some good conversations before it's kind of like the same thing with networking and like a new city where you go out to lots of meet and greets and get to know people and Allison people know you it's just takes time and a lot of effort and the comments are like a low-pressure way to build connections as in you comment the person

you become a real person for them and I say that because they just get a lot of comments so yeah I think it's a low pressure way as in it's just like small talks so it's much easier than than you know just writing like a paragraph to someone you don't know and just hoping they read it and accept whatever so you have things going kind of cranking here on LinkedIn did you ever like work with other platforms you ever start a podcast to get to know people better or other channels or was it mainly has the growth mainly just been LinkedIn so

do you know before LinkedIn I didn't other than managing like company Pages which I did have my full-time jobs I've managed podcast to like for companies but I was more doing it from the back end like and it was never my face it was never my own personal brand and even on the podcast it was me like asking speakers inviting them I wasn't the one interviewing them I wasn't the host so what I had to figure out was more like how LinkedIn itself works and once I figured that out the rest was easy because I had the marketing background so I knew how to write very strong hooks or intro sentences at the start of the post I know how to like we search what topic search trending in a specific industry and focus

the more friends you can make and the more people you can help and if you're getting them onto your shot your show to shine the light on them and what they're good at all their all they're doing the better that is for business whether you're doing it for your company or for your own solar ship or consultancy

but it's something that became pivotal for you and your own growth when you is that what led to the major switch for your your growth is when you started shifting to AI when did you make that choice and how did you begin applying that to the kind of content you're creating sure so through the end of June

repeat that I was just talking about marketing at that point it's been 67 months out of me on there had slow steady growth like I got up to 6,000 followers which is not bad but I was getting tired of LinkedIn and a lot of ways I wasn't seeing as much traction the effort I was putting in versus the results were just not that good so I paused and I started thinking like I need to make a shift here I was using AI tools you know sort of like started like in Spring of this year but I wasn't really talking about it and then all of a sudden I started noticing people who I don't know how to put this like

sleep at like if they were average marketers not necessarily great but not bad either who are now covering Ai and to be fair like not even covering AI that well but they will get a ton of traction on LinkedIn and I started looking into it and I found out well LinkedIn is or Microsoft the parent company of LinkedIn is a major investor in open AI I think they own half of open the I if not even slightly more they actually promote AI topics but this wasn't just a LinkedIn phenomenon like on X or Twitter a lot of people will covering a lot of Attraction and then I started looking at the AI content specifically a lot of it was by creators who knew AI but didn't have a business background so I

play okay well if I start covering Ai and I inject in my marketing knowledge and my business background I can see this sort of taking off and plan my first post took a while to get that post out but that post went viral and you know that's what I realized okay like I have something here yeah when you say viral how much is viral for you so at that time I had 6K followers the post had between 250,000 to 300 Impressions 300,000 Impressions like 200 repost 1000 + comments or something the last time I checked and yes so

8 months ago and we created a cheat sheet and the the VP of marketing posted it as a one-off and she she she's regular on LinkedIn but wasn't I wouldn't call her Creator on LinkedIn you know where somebody's rolling to grow on LinkedIn she wasn't that she posted it and I swear it probably had 120k Impressions on or something crazy like that which it's just a lot for somebody who's not regular on LinkedIn and I'm like it was

but you're right I'm not seeing the hype around AI has made me mad because you don't know if we've all been into it and then everybody's talking about it and the best you hear is go play with church GTA I'm like what the heck like play what is the best advice you have to learn this massive thing prompt engineering you're like okay what

it's made me frustrated a few times right it's almost like you want to learn graphic design they're like go play with Photoshop which if you're a marketer and you've ever played with Photoshop off like just off the cuff download it and gave it a shot you know that probably didn't go well right now I feel like it is with AI knowledge or AI education right now it's kind of like go play with this you're like no more than that the problem is a lot of content out there about how to get like a small thing done or some kind of tactic there are there isn't really content to actually achieve a goal with AI like a goal is in hey I'm building a marketing campaign how can I help me with each step of the campaign

what's that kind of stuff for then you need someone who's done marketing campaigns and now knows how to use AI tools combines both and then gives you like a practical ways of actually using it like that that stuff you don't see like a lot of other I find that most AI stuff is like really shallow it's like tools pushing the envelope in a really Niche way but it's not helpful what do you find is actually helpful right now or maybe like what are you posting that's getting the most feedback from people saying wow I did this and it freaking worked and now this is like this I'm using it over and over again because it's so helpful what is that stuff sure so and

you're right like a lot of AI content is almost like junk food you probably even seen that she cheats cheats to do great on LinkedIn right now and they are like if you're trying to grow find a good designer who can build cheat sheets and you'll grow but I can't imagine anybody is actually taking the sheet and and necessarily using it to accomplish much what I've tried more recently there's two things that I try that I work where it's a loom recording of me a complete something using an AI tool and by accomplishing something it's something like okay I'm going to document the step by step process fully without typing a word myself you know here's a tool that does it it's a browser extension at the end of it I show here is all the stuff that document

and I gave them a business use case that they can apply that works well these are like two 3 minute Loom videos I'm actually planning to do more of those and then with my carousels to instead of just saying 20 problems to do X or 20 to do why it's more like a step-by-step guide that by the end of it they accomplish something so like the guide for how to build your custom gpt's it's three sections it's ideation coming up with a good idea and giving them examples it's now you're going to build the custom GPT and it's three promoting it out actually promote it and get people using it so that gets a lot more traction and just someone just saying here is steps to just build your custom yeah

so what you're putting out there are use cases I've seen a number of your post it seems like a lot of your stuff focuses around highly specific chain prompts with and you kind of bracket in like put your information here and then give it this prompt and then put your when it gives you that reply then respond with this and then respond with this because we all know like if you can do really good chain prompts you can get some really good leverage out of PPT so there's a lot of your content focus on like I don't know I guess they call them chain promptly templates that's the best description I can get for them yeah yeah exactly like it's more of a conversational way of using you start with one thing you get a response then you keep and with my guys to like even though you can't get

copy and paste them and use them I'm really trying to get them to learn how to use tragedy or whatever themselves and using the prompts more as an example so I always try to explain the logic even behind the step so like the marketing campaign one where you're building a marketing campaign with strategy but he starts with like market research and then the second step is ideation and I explained that like so they're even learning how to do a campaign from start to finish and they have the problems in there so that's that seems to be like resonating with people yeah I remember trying out one once like when I was first I was playing with GPS and more more regularly usually for Content repurposing

it ended up giving this like master plan for how to grow your career with only maybe like the only thing you could customize it is your job title what are you now and then start building a plan to get to the next level so if you're from directory to CMO that's all your customizing what but like the information gave back like blew my mind

how far is like how good of a planet could build for a career acceleration I was like oh my gosh but I still didn't even think through like what could I be building right now based on my own plans and processes for how to do this it wasn't until I discovered custom gpt's just a few weeks ago that I was like oh chat GPT is now like a genius intern that lacks if I can just give it step by step directions it can actually execute it pretty well every time where like I'm sure a lot of businesses just don't know they can take a lot of their step-by-step processes they're all doing manually right now and can't I don't even realize that it can be

to check GPT to execute something that would take 2 hours can now become 10 minutes or 5 minutes how are you helping people understand like what they can automate within their own businesses yeah I think the way you put it is important because so there's two types of businesses that are interested in AI businesses that are not really like they don't have processes in place so you don't even have like a real marketing or sales or go to market strategy that's working and all of a sudden they want to start with AI I get off and I don't even at this point engage much because I know like this is a person just like they're just maybe an AI enthusiast

[unintelligible]

make that and take each piece and figure out what the combination of like jazz EPT other AI tools like zapier in the middle and Integrations how does you know turn each piece into like an AI powered process or whatever you want to call it and then kind of build upon each other and then you know I've seen it work really well specifically in marketing and sales because also specifically with sales like sales people hate doing a lot of the mundane CRM data input a lot of the Outreach a lot of those things and that's what AI is really good for if you feed it all the contacts it needs yeah one of the first things I did with the custom GPT was I took a process I developed

play developed actually discovered it from a book called hello my name is awesome Brett Andrea Watkins fantastic book on naming things cuz I was working for this podcast agency naming podcast at least once or twice a week I decided to come up with great names and usually multiple names for an agency I got to serve up multiple names for them to pick from and they all have to be great cuz I have to live with it if I pick a bad name right so I had to level up the naming process and it was it was a good process very logical how you would work through this process multi-step take me about two or three hours to Serious chunk of time and I found out that part of it can execute like the process is taking taking the the category that you're in

maybe you want to start a cybersecurity podcast for a for cyber Security Experts whatever you give it that it comes up with 10 words it takes those words finds Rhymes five Rhymes or rhyming words for those words so now you have a list of 50 wordscapes that it's in and then you would then you would switch out hyper with cyber and with the idiom and that would be the name and it compiled a list of like 100 of names

and then that's normally the process I would follow but it takes time to go through it all right to research rename every rhyme and then every idiom for every rhyme you know you build an Excel sheet of all these things and you manually go through them all and start looking for the interesting ones that came out of the process check GPT can do all that now I had to change prompt it because it only give you so much text in one and it's obviously putting out a lot of names but dang I saw I put it into a custom GPT and called it name frame and now I'm just using it to name things what took two or three hours now only takes five minutes out this custom GT thing because all your internal processes are not all of them but a lot of them can be turned into these little custom GPS

even if you don't sell them or release them to the public you could just customize it for your thing and then just execute it but I'm starting to find more and more use cases for these have you have you developed a lot of these custom gpt's and like start releasing them for people to to use or are you using internally using some internally but what I really liked about your example there's a few things there one is you've done this process yourself quite a few times and you had a framework for doing it successfully down to the steps and how to sort of get from the start to finish when you take something like that and yeah like grab it up and set up prompts and then now

it works pretty well so I haven't released any I have been using customs and I know a lot of also other AI creators or people who have courses are actually starting to take their collections of problems or Mega problems that they give away during the courses and are part of the learning experience and actually wrap them and custom gpt's because the Customs you can actually have a lot more control and it's easier than the prompts and then opportunities with custom GPS in the future or you can like charge a fee or things like that right they haven't started allowing people to charge for these right as far as I know they're all like

it's either private available by link or public those are the only reason they promised that app store and then said that it's going to come out early next year so the ones that people are charging for an hour are private and you only find out about them if if you you know obviously pay to get access to them yeah yeah yeah yeah that makes a lot of sense right now I'm like he's in them as like I'm probably gonna start using it as a lead bag that and just like hey get access to it if you subscribe to my email list or something like that it'll be interesting to see if you can come up with one that's worth worth while on a Marketplace most of the ones I tried neat but not like worthy of a monthly fee yeah

is there's a couple of people who have had like a lot of success with them on LinkedIn where there was one person you know they're pretty well known for AI and they released a custom GPT for a LinkedIn post writing but they actually injected all of their best practices everything in it and I remember the post viral and then I checked with the person and he told me he got him like 700 leads or something cuz there was something inside of it that said like you have to whatever like sign up for something that I don't remember exactly the mechanism

free app that you're releasing right so a lot of people I think are more than willing to you know to to sign up or whatever it is if it's free the problem I've had is I even want to share it with people just for feedback and they're like why I don't have the paid version to check TT I'm like dude how do you not pay for this already it's so useful I mean some dude but many many don't even even if they're Enthusiast like they love the AI stuff and they're reading about it a lot they're not paying for it yet so I'm like come on now we're still early it's funny there was a company that was talking to

play like a workshop for their team and then it had to be put off cuz it was that period were open AI closed off and sign ups for for Peter cost because the servers were overloaded and 7 she's like well we're waiting for you know the sign of Siri open so we can get like our team members accounts I remember even at I was at a tech company that had a strong AI Focus because they're building AI into their Tech and we all had just one shared Pro championship

at the Plus Account because you've prompted it too many times it's written too much for you you got to wait till the next day I'm usually running into it at the end of the day but it's happening more and more often is that a problem you run into often you you heading to the prompt limits yeah I guess if you're only doing prompts if you do Mega prompts it was one request if you write them up from properly can do like a bunch of five problems in one basically but then yeah but I went into it more when I'm using Dolly inside because if you do

generation you know you might need to see like four 5:10 variations until you get one that you like forever and it's just one click to like regenerate so that's that's where I'm running into it the most I know people who just get like a couple of different logins or Premium Accounts just for that yeah it's funny they don't let you like upgrade what are you most excited about like just around that's coming out but it's just around the corner it's not quite here yet but as far as being able to impact marketing and see great Roi from AI what do you think is just around the corner that you're waiting for

so I think there's two two parts to it like on the user side I am seeing a lot more adoption now as in there's a lot more openness using these tools cuz people realize AI is not going anywhere and keep in mind like people like me and you were the exception here as in like we're in these tools everyday and using them most people maybe have heard of Jazzy BBC used it once used it once a week once a month but now that people are getting serious companies are also more open to workshops and training for their teams so I think on the one thing the users are

actually taking it seriously companies which I feel like that's where the biggest value unblocked is for for businesses and then on the other side the tools themselves are starting to think more about like business use cases and things like group access so for example you know if you try to use tragedy at a company and every person has their own login well now you have to take the same context like brand guidelines brand voice style all that stuff and feed it maybe until like your customers instructions or whatever it is for a lot of these tools to like right now are are more like the b2c side or like one person using them so there is also

I like I know like like some of the AI writing tools they do have team accounts that share contacts share brand guidelines and you just set them up once everybody on the team now when they put it in you know ask it to write a blog post they get something that's like on brand on you know with the company's voice that's huge I'm noticed Jarvis has been pushing hard in that territory right and that's where they're headed to tea the funny thing is I'm like I could probably still build with Jarvis is doing just with custom Chipettes because you can just like upload your own knowledge and instructions and have it do some pretty consistent work but still Jarvis has a few different advantages

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and I don't really know how they're doing that I don't know if you can pick it there is a bandages to each one of course like if you if you want to pull something like if you want to do more SEO heavy stuff than you being able to use borrowed for doing some of that query research is probably going to be better than using Bing right which is what he has access to so just depends yeah so the other tool that the students around forever like for the copyrighting they now have these automation workflows that can be built with a single prompt so you say I'm going to be doing

like help me do Outreach on LinkedIn to sales leaders at companies of the size use my sales Outreach script or whatever or sales Outreach process you know find the details and write a personalized message to each of them and it'll actually then create like seven steps in a sequence you can look at each step so maybe the first step is grabbing the person's information from their LinkedIn profile Second Step is writing the personalized message like it basically crazy workflows off from a prompt and you can go into each step and customize it a bit more and then once you're done with

Mark flow you can just feed it a CSV or use their API to have it like running in an automated fashion so I think I think things like that who are pretty cool people are it's a new thing and and they're still trying to get people to use it but the fact that you can create an entire workflow like that from like a prompt describing the the steps is pretty interesting yeah it's huge I'm looking forward to this year more Automation in AI happening right now I feel like everything is manual after manually go to BT have to manually go to produce things but I'm like come on like what if you know the prompt that you want and you want every time this thing hits

here I wanted to prompt to get this and then put it over here you could technically do that through zapier but it's not easy like none of that's like there's certain things that I want to have happen and I'm like how come this isn't happening automatically like it should be it's just it's just time I'm just waiting for all the devs to catch up to build into their tools like this podcast I want to be able to publish it and like why do I have to write show notes anymore it's stupid like the transcript is there it doesn't amazing job of summarizing coming up with the timestamps but I still have to even with cast cast magic I can take the audio from this very podcast and I will upload it it will transcribe it AI in Hanson give me all the content but I still have the copy and paste it all back into the house in order to get my title my show notes and I'm like this should just be done I should just

record this publish it maybe trim the edges or whatever but eventually that'll be automated to with AI it'll know that I messed up at 10:35 right and then I just published and Bam it's out then Castries close which is why I use that tool where it can like automatically create clips and then it transcribes the flip and then uses that transcription to drive the the writing for the social post because you know you just can't post the clip alone you gotta have some writing with it and you got to have the title and of course the captions but then Castor does that all with one click and I don't even think about the right anymore I just like oh that's a good clip kill that clip post that clip and it just post it out everywhere for you I'm like more of that is coming but I'm just eager to see see see it happen with all the tools like why am I still copying and pasting crap

there are a few companies like that that I do think are in a place to automate what you're describing where it says specific use case but it's start to finish and I do think that would be super exciting

tools for

what are you saying to marketing leaders because there's there's people that are very much tactical that know how to get in there and build these things themselves but what do you think marketing leaders that are that are less tactical should be doing to prepare for AI so there's a couple things one is that marketing as we know it is not going to ever be the same again because of all this AI stuff these are not just I mean they are tools but they're more than tools I mean this is like before marketing operations with a thing or maybe sales operations with a thing you know if you're not thinking about

office of marketing leader you're going to have a lot of problems because if your competition is and they're using these tools and can cut their costs and use those costs for example to generate more leads or whatever it is they're going to beat you in the marketplace and also what's happening to us from the top down like a lot of investors are looking at startups and saying hey why can't you use AI to cut your cost more like Marketing sales and customer success because those are very rich for a I use cases so as a marketing leader like you can't ignore it to you can't also like you need to start like playing around the tools yourself you don't need to become an expert but you just at least need to

play Baby once in a while open trash GPS things like that and then it helps for you to actually create a plan for how you're going to get your team using AI tools there's different options everything from courses out there is that team can go through to like doing a workshop or you bring in someone but but it's not just teaching the tools it's also have an accountability that they're actually using them and you know the same way you roll out a new tool and a martech stack and you create a accountability around its usage and how it's effective what's our Roi from this tool it's the same way you have to treat AI so if you actually have a head of Ops or marketing Ops they can sort of be the

marketing operations tools that is different it's almost like a different way of thinking and approach to marketing this is a marketing Ops thing mostly a lot of AI is I guess you could be using that for ideation on the front but it feels very Ops heavy because it's coming to sneak into all the different tools and then requires to configure at all it's too bad most companies and well yeah that is true it ends up being marketing companies because companies use a bunch of other tools and everything needs to work together and there's also the team environment where people need to

so that's why it ends up being marketing jobs heavy but what's like if you have a good marketing Ops person or manager or leader they also know how to do everything like they know how to evaluate a tool like they start with the use case they don't even look at the till they start with like what's a challenge then they look at the tools look at pricing look at like an onboarding plan so they just know how to roll out tools properly and if you know how to do that for marketing obstacles you would know how to do it for AI tools you might need to work with a an AI consultant or something but you need someone internally who's sort of managing this process to opiates people they're already incredibly rare probably going to get

one last question for you as somebody who's growing an audience where do you think AI is going to be the most helpful for people to come who who want to grow an audience in the future and are just now getting started do you feel like it becomes more of a hindrance and that it creates it just makes it so much

put a stick out because now it's easier for everybody to make content or do you feel like it's going to help accelerate some people for knowing that they can have more be able to be more prolific this way I think it does both but in a different way so I think if you're putting out average content now you have a lot of competition is average on the other hand all of this content does drive more attention it does some ways all sort of support each other

so if you have really good content even if some of it is sort of AI assistance maybe a better phrase where some of it is 80% Ai and you put in the final 20% well now you can scale that quality content and do it at scale or cheaper or you can do it for your clients cheaper and you know sort of use that leverage to generate more income or more Career Success or progression for yourself so I think you know it's kind of both sides I think if you invest into learning the AI tools invest time and effort you're going to end up being on the side that it actually helps money and income

this is where as if you just sort of ignore the tools will never going to have a lot more competition and and things like that fantastic so if you don't have a unique differentiated point of view or something we're saying it's going to be harder but if you have something worth saying or are working towards getting like just have a whole perspective on learning and growing in the light but I won't dive into that here but essentially if you're doing the right things and taking the right steps for bringing being found and doing cool stuff that not a lot of other people are doing it's going to help you if you're just trying to become prolific for the sake of prolific being prolific it's going to work against you because now everybody can do that exactly and

be a hindrance or a multiplier so it's it's it's it's kind of like your choice and how much how serious you take it there you go Andrew where can people go to learn more from you and connect with you on all the resources you developed around AI seriously the best places LinkedIn if you just type in my name Andrew Bullis b o l i s you'll find me I share these carousels and almost many guides on their pretty frequently that people like yes that's the best place to connect with me I specifically cover AI for marketers you'll find my resources very helpful

thank you thank you so much again for joining me thank you for having me on that