Keeping Pace with AI: My Favorite Sources for AI News
AI news can create hype and FOMO. I share the 2024 sources I used for curation and context, then explain why hands-on experiments matter more than simply following the headlines.
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AI changes quickly enough to create its own kind of anxiety. There is always another announcement, interview, book, or tool that might contain the breakthrough everyone else has already seen. The problem is that much of the news is hype, while the fear of missing something revolutionary keeps us checking anyway.
My 2024 routine helped me stay informed without letting the news become the whole learning process. The sources are a useful mix of curation, broad context, and practical experimentation. They also reflect a particular moment in AI, so use them as a model for building a filter rather than as a permanent list of current recommendations.
Filter the news before it fills your day
I was not finding much practical marketing instruction in the major AI books available at the time. They were intelligent and useful for broad context, but they did not always answer the question, “What should I do with this in marketing?” Of the books I had read, Co-Intelligence was the most approachable strategic primer for an executive who wanted a way to think about AI without wading through a long technical treatment.
For faster updates, I liked The Rabbit Hole newsletter. It worked as a digest I could scan quickly, and the links and selected posts often led to the most interesting material. A good digest saves time by doing some of the sorting before the information reaches you.
On YouTube, Matt Wolfe was my broad overview source. His Friday roundup covered the major AI and robotics developments in an approachable way, with enough context to understand what mattered. If I could keep only one general AI news source, that was the one I would choose for a wide view of the field.
Choose sources for the perspective you need
The Artificial Intelligence Show, from Paul Roetzer and Mike Kaput, offered a more business-minded interpretation of the news. It was general AI coverage rather than a marketing-only show, but the hosts helped explain what a development might mean, what was overhyped, and what to watch next.
I also followed Sam Altman’s interviews and public posts as a way to notice what might be happening at the edge of the field. The value was not that every comment was a complete prediction. Interviews sometimes included small clues about what was coming, and those clues were useful when placed alongside the broader news.
AI Explored with Michael Stelzner had a stronger marketing connection. I enjoyed following his learning journey from the basics of prompting and custom GPTs into more advanced applications. For someone starting from zero, following a host through that progression could make the subject feel less abstract.
Learn by doing, not just tracking
All of these sources are secondary. The real learning began when I took an idea and tested it in ChatGPT. You could use Claude or Google instead. The particular platform matters less than choosing one and learning what it can do, where it fails, and how its limitations affect your work.
There is a meaningful difference between watching people talk about AI and trying a series of use cases yourself. The experiments do not need to be elaborate. Ask the model to help with a real task, see what happens, adjust the prompt, and notice which parts of the result are useful. Then try another task in a different part of your work or life.
That is the routine I would keep: use a few sources to find signal, select sources that offer different perspectives, and then roll up your sleeves. News can point you toward an idea, but direct practice is where the understanding becomes yours.
In this solo episode of AI-Driven Marketer, Dan Sanchez shares his top strategies for staying on top of AI developments without getting overwhelmed. From newsletters to YouTube channels and podcasts, Dan reveals the sources he trusts most to stay current with AI. He highlights practical ways to integrate AI learning into your routine and emphasizes the importance of "doing" AI, not just following the news. Whether you're an AI novice or a seasoned marketer, this episode offers actionable tips for keeping pace with the fast-evolving AI landscape.
Timestamps:
- 00:00 – Introduction: Staying on top of AI trends
- 02:10 – The problem with AI news: Hype vs. real innovation
- 04:20 – My favorite newsletters for AI updates
- 06:36 – Matt Wolf: The king of AI YouTube
- 09:20 – AI podcasts: The best AI business podcast I follow
- 12:50 – Following Sam Altman for AI’s cutting edge
- 15:42 – The AI Explored podcast by Michael Stelzner
- 19:05 – Why hands-on experience with AI matters more than anything else
- 21:30 – Upcoming episode teaser: Creative ways to use AI in everyday life
- 23:00 – Final thoughts: Roll up your sleeves and engage with AI tools
welcome back to the AI driven marketer I'm Dan Sanchez my friends call me danz and every once in a while I get asked how I stay on top of it all because as we know AI is changing uh and it seems like every day there's some new news about AI to stay on top of the problem is a lot of that news is just hype and we kind of all know it but at the same time we have the sense of fomo that we're missing out on something that could be revolutionary so today I want to talk about the channels that I'm getting it news from how I'm looking at it what I'm looking for and ultimately what I'm doing to learn about what's practical now for AI and how I'm going about learning AI like the kind of the routine that I've settled in after doing a deep dive in 2024 to master AI so if you want to go farther than listening to my show and I'm sure you have your favorites as well listen along see where I'm going and maybe you want to add a few of these to your your your YouTube subscribes or your your podcast listens or maybe a book or two speaking of books I have my audible list pulled up and I have been reading all the major AI books that have come out since probably September of last year because there weren't any when I first started but you know they've started trickling out now and I've been listening to him on Audible I got to say there's not a single AI book that I'm like this is the one this one's good this one gave me some practical tips they're all just kind of like in my opinion like I I wouldn't even give it a c-grade I'd probably give them all d-grade as far as like PR how practical they are the ones that I've read I'm sorry gosh I'm like going to ruin the relationship with these authors they're all really smart they're all really intelligent they've all had good things to say about AI but is someone looking for practical what to do practically with AI for marketing they' have not been helpful and that's okay because these are all General AI books no one's really written a practical AI marketing book yet that I've found but those books are the coming wave power and prediction competing in the age of AI and Co intelligence are the books you can Google it uh they're all good books co-intelligence specifically is probably the most recent one and it's just a very helpful primer if you've kind of been hearing about it you're not exactly sure what to think about Ai and you're an executive you want a very short approachable book that kind of gives some really good actionable not actionable I'd say um a strategic overview of it how to even think about our intelligence as co-intelligence that's probably my best recommendation right now as far as an overview of AI the other ones were more of like big warning uh how we're going to need data they're just kind of like these broad sweeps that I just don't think are the most helpful yet um they will be as they come out and as as really good books come out I will be doing single episode on books uh on particular books but so far I've been reading them and I haven't found any to like really highlight for a full episode here on the AI driven marketer yet soon though I'm sure they're coming so let's dive into some of the different channels that I'm looking into online where I'm going to to learn about AI starting with newsletters I'm going to open up my desktop here so you can follow along but I'll be talking through it for all of you just listening in on your run or on a drive or wherever you're at listening um I'm going to start here with the rabbit hole I someone recommended this to me and I can't remember who or where but it's been it's been a good newsletter it's a good digest that comes through it's just kind of nice to have a newsletter that you can just quickly scan click on a few links and then move away um you can go to the rabbit hole. behive and it's hive.com if you're not familiar with beehive uh.com and here I'll open up an example it's kind of it's kind of just like a a curation if you will of the top AI news of the week and it's a pretty good curation I always go through it I actually find that the tweets they find are usually some of the most interesting ones um that I see in their newsletter so I might click through and follow this tweet or expost um it's kind of a good way to stay on top of General news in fact all almost all of my sources are General AI new sources I haven't really found other than the last one that I'm going to be talking about where someone's putting out consistently good AI marketing stuff that I'm getting actionable insights from so everything's fairly General AI stuff and then I have to try to make sense of it to publish then actually do something interesting marketing wise that I then publish on my own podcast or customize or or give the marketing spin on for the AI driven marketer um but the the rabbit hole is a good one to start start with it gives a pretty good overview every couple of days um as far as YouTube goes Matt wolf is kind of like the king of like YouTubers who cover AI so if you're not if you haven't been in the AI world uh you probably aren't familiar with Matt wolf but if you are in the AI world you probably know because Matt wolf is a pretty big deal in AI he's probably got the most subscribers of all the AI YouTubers out there with 638,000 subscribers um he just has really good overviews I find he's just very approachable he's very honest he doesn't favor one thing over the other unless it's actually favorable um so I generally like he has a video he drops every week on Friday that kind of gives an overview of everything that's happened in AI that week um sometimes he'll put out usually episodes in between that are kind of like specialty ones but if anything just check out that Friday one that he gives a good summmer he even Recaps some of the things he talks about in his his his one-off videos um it's probably one of the best if I could only pick one AI news source it's Matt wolf like honestly if I have to cut everything else Matt wolf is going to be my one overview because he gives the best overview with the clear take on like a general overview of AI and Robotics and just all the stuff you'd kind of need to know to just get an overview he does it in a really Visual and engaging way on his Friday YouTube video that was the only piece of information I was getting this would be it uh so big plug for Matt wolf again not a lot of marketing stuff I mean he's a YouTuber so he's doing marketing so marketing will make its way in but yeah like here he has this one on creating AI gener ated logos using mid Journey that's actually kind of cool I need to like favorite that one to later save that because I for some somehow missed that one um since I've done episodes on logo design for with mid Journey 2 that'd be a fun one to check um but yes Matt wolf on YouTube great subscribe as far as podcast goes the top podcast on MAR uh on artificial intelligence this started as a marketing show and I'm so bummed because it's kind of it's drifted away from marketing even though the it comes from the marketing AI Institute so it's it was at one time more focused on marketing it is no longer it is now just the artificial intelligence so with Paul uh rozer and Mike kaput um overview from a business sense on AI um but it is a very general overview of AI but they they do a good job of breaking down like as big things are happening giving their view on what's good what's bad what to expect what's what's unique about any situation they give they give a lot of context to the news that's breaking a in a much more I'd say business thinking way H Matt wolf is kind of coming at it from a consumer mindset if you want it from a more of a business mindset uh the artificial intelligence show is for you and it's a great show they put it out uh every week sometimes twice a week so listen to that one that I'm going to recommend here but it's kind of an interesting one it's not necessarily a particular Channel but it's essentially just following Sam Altman he's the CEO of open Ai and essentially is kind of like the leader it'd be like following Steve Jobs if you're following Apple it's kind of like you kind of have to follow this guy because he's on the edge open ai's been on the edge of AI and a lot of the breakthroughs there on so many different fronts so generally a lot of the AI Community follows Along With Sam Alman and I'm here on his ex profile and he posts here and he posts all kinds of things here so there's some breaking news here every once in a while but generally where you find breaking news from Sam Altman is when he's being interviewed on other people's podcast YouTube channels newsletters whatever and so I'm just kind of following along and the YouTube algorithm kind of knows that I I follow Sam Alman so it always anytime he interview somewhere I'm always watching his long videos for any hint of like what's to come because the edge of AI is often like dropping is is like anybody who wants to know about what the edge of AI is you kind of have to be following Along With Sam Elman as he drops breadcrumbs in these interviews uh so that's a big way that I'm staying on top I watch every s video that comes out he was doing a lot of interviews in the spring he's kind of slowed down over the summer I expect it'll pick back up over the fall uh as we get out of Summer and vacation mode uh the newest one that I've added to the list is the a AI explored podcast with Michael stellner uh it's very interesting it started off kind of slow going over even some of the basic concepts I think Michael is starting to do a deep dive and he started in the spring I could see him going through a similar Journey that I did back in January and February as he's getting into how to prompt like how to do custom gpts and I'm like I'm starting to see the journey but it's starting to get good because he's starting to get into deeper like 202 303 stuff now that he's like come beyond the basics if you follow along in his journey uh and you're brand new to AI like starting from episode zero with him and then following through it's a really good way you I mean you could do the same with my episode but you already you already listened to AI driven market so you already get it he also comes out of like the social media examiner so he has a very heavy Market marketing bent so even though marketing's not in the title of AI explored it's probably one of the best marketing heavy AI podcast other than my my own that I'm I'm listening to regularly in fact it's the only AI marketing podcast that I'm listening to because while I've like some people from dur during different seasons I don't know he's done he did this with uh what do you call it the blockchain stuff too a couple years ago and I think he let that go when it kind of fell through um but Michael uses podcasts to learn like I used podcast to learn so he's asking similar questions to me bringing on type certain similar types of guests in order to learn the process um what he doesn't do that I do is doing solo episodes sharing what he's learned and encapsulated along the way if ever meet him that'll probably be my recommendation to him is like hey like show what you're working on um but for now he's got some great guests on that are doing some really cool stuff and I've been listening to it more and more as the as the content starting to get de get into the deep end of AI and marketing so I do recommend AI Explorer if Michael stellner it's been it's been good um and lastly the way you have to learn AI is by doing it right there's all kinds of resources you can follow but um there's a huge difference between people who watch and listen to this stuff but never do it and those who actually do it in fact there's more to be learned just by actually rolling up your sleeves and throwing a bunch of use cases at at chat GPT in order to really learn how to leverage AI for yourself in marketing or whatever Ro you have in marketing um and I can't stress this enough like I'm like I'm listening and watching all these different things from the rabbit hole Matt Wolf the artificial intelligence show sh the Sam Alman interviews and AI explored and then I am going and testing it and rolling up my sleeves and trying to learn as much as I can by actually doing the thing directly with chat GPT um a lot and you could go do it with Claud you could do it with Google it doesn't really matter honestly like learning how to use AI like transfers over from one llm to the other it just doesn't really matter just pick one and just start learning what it Ma what matters way less is like figuring out the nuances between platforms just pick one and move with it um I pick chat GPT and that's where I'm focused but I'm spending a ton of time experimenting trying things and I'm finding I'm getting more and more use out of it the more I explore it and figure out what it's good at what it's not good at and the little limitations and uh how to get around them uh I find I'm just getting more out of it more regul so I'm using it for all different parts of my life and I mean all different parts of my life in fact the next episode on this show the next solo episode I'm going to do after recording this one is actually reviewing a bunch of different things that I've done with chat GPT like casually not the custom gpts where it's like a really solid process and I've programmed it to do um follow these step-by-step instructions to do really incredible things but just the one-offs I want to show you a bunch of different ways that I've created one-offs to improve my life professionally but also just personally in hopes that it gives you inspiration of like different ways to try it and test it and incorporate it into your own life so I can't stress that enough while you can go and learn from all these channels 80% of your time should be interacting and spending spending time working with the medium itself if you don't do that then you won't learn you definitely can't master it um but you won't even become okay at it if you're not actually rolling up your sleeves and spending a lot of time going back and forth with AI this is where the learning actually happens and this is the basis of my show while I do interviews uh I am also spending a lot of time doing these solo episodes rolling up my sleeves and then actually showing what I'm actually accomplishing with uh AI so hopefully it's come across on the aid driven marketer as I learn and then share my learnings and case studies with you on this show um hopefully just taking a peek into some of the my favorite channels is helpful too though so with that being said thank you for listening to the show thank you so much for listening to the AI driven marketer if this show was any good please give it a festar or whatever star rating you think it deserves on the podcast app that you're listening to and tap that thumbs up button on YouTube and if you want to dive deeper into Ai and you're still not sure if you've mastered the fundamentals go to my free AI course at Aid driven marketer.com and take a look learn the fundamentals and you will never have to look for a prompt cheat sheet again five video series and you'll even find that I've customized the course so it's hyper personal for you your role and the people you're marketing to take a look at it and let's get started so we can do more with AI today
