In this episode of the Attention Podcast, I had the privilege of speaking with Andrew Bolis, an esteemed professional in the field of AI for marketing. Andrew’s journey is truly remarkable — leveraging the power of LinkedIn, he has grown his audience from 1,000 to 25,000 followers in just a year. His story of reinvention after losing a job due to layoffs, and his subsequent success as a consultant, is not only inspiring but also filled with valuable insights for anyone looking to build their personal brand and harness the potential of AI in the marketing landscape.
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Leveraging LinkedIn for Personal Branding
Andrew shared how he kickstarted his journey to success on LinkedIn by engaging with other creators and networking within the platform.
He emphasized the importance of strategic networking, engaging through comments, and reposting others’ content as a means of building a community. Just like at a party, leaving meaningful comments and connecting with others before sending a request is crucial for getting noticed. This approach helped Andrew gain traction and establish his personal brand, highlighting the power of genuine networking in the digital world.
Embracing AI Tools for Marketing
The conversation led to an exploration of the role of AI in marketing and the tools that can streamline processes. Andrew emphasized the potential of AI in content creation and marketing, citing examples of how AI can automate tasks, ultimately saving time and costs for businesses.
“So if you have really good content, even if some of it is sort of AI assisted is maybe a better phrase where some of it is 80% AI and you put in the final 20%. Well, now you can scale that quality content and do it at scale or cheaper or you can do it for your clients cheaper.”
—Andrew Bolis
He also discussed the significance of marketing ops in managing the integration and implementation of AI tools within organizations, underscoring the need for marketing leaders to seriously consider the use of AI to stay competitive and cut costs. Embracing AI in marketing could be the key to unlocking new levels of efficiency and innovation.
Harnessing the Power of Custom GPTs
Andrew shared his experiences with creating and using custom GPTs for various business purposes and the remarkable outcomes they have delivered. From generating viral LinkedIn posts to streamlining the naming process for podcasts, the custom GPTs have proven their worth in optimizing tasks and driving results. This serves as a reminder to explore the potential of custom GPTs and consider leveraging their capabilities for business-specific needs. Investing time and effort into learning AI tools and developing a unique perspective in the AI landscape are essential steps in standing out and achieving success.
