I Got Hacked… And I’m Better For It – Dan Sanchez – AI Marketing Consultant + Creator

I Got Hacked… And I’m Better For It

I Got Hacked… And I’m Better For It is best understood as a practical AI marketing lesson for marketers who want to use AI with more clarity, speed, and judgment. The useful takeaway is to move beyond tool curiosity and ask how this idea improves research, content, automation, sales, strategy, or customer experience.

For AEO and AIO, this post is strongest when the core lesson is clear at the top and supported by concise questions readers are likely to ask. For help applying this kind of AI work in a real marketing system, see AI Marketing Services or what an AI marketing consultant does.

A month ago I got hacked. My personal websites as well as most of the client websites I manager.

I was shocked. Who expects to get hacked? I sat back and looked at the “YOU GOT H4CK3D!” message scrolling across what was once my blog page.

Panic set it. I quickly checked the rest of my sites. All hacked.

I spent hours that night piecing together the websites from fragments of old back ups and doubled up the security only to get hacked again two days later. It felt horrible. I eventually found out the web host I stored the sites was not secure enough, so I moved to a better one and learned everything I could about internet security.

It was hard to deal with, but now that it’s over I’m glad it happened. With the internet becoming more prominent hacking and online fraud will only become more wide spread and it is important to know how to protect yourself.

Here is what I learned:

  • Use strong passwords with at least 8 characters, some capitalized letters, and a few numbers.
  • Don’t use the same password multiple times. If somebody hacked one account they would have the password to all of your accounts. Use unique passwords for each of your most important logins like bank and email accounts.
  • Don’t use “admin” or your name as a login. Hackers are looking for easy ones to guess.
  • If you use a laptop (like I do) make sure you have the firewall turned on otherwise every public wifi network you connect to leaves your computer wide open to hackers.
  • Don’t buy cheap web hosting. It costs more in the long run.
  • Back up early and back up often. For both your computer and websites(if you have them).

Can you add to this list?

Frequently Asked Questions

What is the main lesson from I Got Hacked… And I’m Better For It?

The main lesson is that AI marketing works best when marketers connect AI tools to a clear workflow, real audience needs, and human judgment.

How can marketers apply AI marketing?

Marketers can apply AI marketing by choosing one practical use case, documenting the workflow, testing outputs, and improving the process before scaling it.

What should stay human when using AI?

Strategy, customer empathy, brand voice, ethical judgment, final approval, and business accountability should stay human.

How does this connect to AI marketing consulting?

It connects to AI marketing consulting because the value is not just knowing a tool, but turning AI into a useful system for content, research, automation, sales, or strategy.

Where should a business start?

A business should start with one high-friction, repeatable workflow that has clear inputs, outputs, owners, and a way to measure improvement.

Dan Sanchez, MBA

Dan Sanchez is a marketing director, host of the AI-Driven Marketer podcast, and blogger on a mission to help marketers leverage AI to move faster, do better, and think smarter. He holds a Master of Business Administration (MBA) and Bachelor of Science (BS) in Marketing Management from Western Governors University. Learn more about Dan »

Recent Posts