Five Big AI Marketing Predictions for 2024

Hey, it’s Dan Sanchez, aka DanChez, here with some bold predictions on what’s coming up in the world of AI marketing for 2024. Now, I know everyone’s got predictions flying around, so take mine with a grain of salt. I’ve only been deeply diving into AI recently, but I’ve seen trends play out before (hello, marketing automation and social media!). So here’s what I’m expecting.

1. Big Companies Will Take Big AI Bets (and Mostly Miss)

Right now, everyone—big accounting firms, food manufacturers, major marketers—are all hyped about AI. But my first prediction? Many of these large companies will place huge bets on AI and see mixed or disappointing results. Why? They’re expecting too much too fast, kind of like expecting 2024-quality iPhone photos back in 2015. Expect some backlash when those big bets don’t pan out, but don’t get discouraged; the tech will still move forward quickly.

2. Small Companies Will Win Big by Taking Small Bets

While big companies fumble, small companies, creators, solopreneurs, and scrappy midsize marketing teams are going to absolutely crush it by placing lots of small, strategic bets. Remember when marketing automation allowed tiny teams to achieve big results? Same story here. Small teams innovate faster, learn quicker, and pivot easily. Expect these smaller players to write the playbook the big guys will copy in 2025 and beyond.

3. AI Will Be Integrated into Nearly Every Tool

We’ve seen the beginnings already (thanks, Loom and HubSpot), but AI will soon be standard in virtually every tool you use daily. It won’t just be basic tasks like shortening emails—AI will significantly smooth out workflows and automate the gaps we previously couldn’t. From CRM cleanup to generating video summaries, expect your favorite tools to become smarter, smoother, and more enjoyable to use.

Of course, this widespread adoption means you’ll likely encounter more bots online. Expect “Are you a human or a bot?” to be a common question in 2024, especially during election year chaos. Content proliferation will spike, and filtering out noise will become crucial.

4. Surprising New AI Use Cases Will Emerge

Here’s the fun part—I predict we’ll see some wild and completely unexpected new ways to leverage AI in marketing. Something cool, something useful, and something we couldn’t possibly predict now. When these breakthroughs arrive, marketers will jump on them immediately. Keep your eyes peeled; you don’t want to miss these opportunities.

5. Marketers Will Start Building Genuine AI Competencies

This one might be a bit self-serving, but I genuinely believe marketers will move beyond just playing with ChatGPT. Instead, they’ll start deliberately building competencies in AI, using frameworks that can transfer across tools and evolving tech. Step-by-step skill development in AI marketing is going to become essential—and yes, that’s exactly what this podcast and show are all about.

If you’re not already subscribed, join in now. AI is moving fast, and together we’ll stay ahead of the curve. See you in the next episode!