Ai Copilot: Your Next Partner for Decision Making w/Karl Yeh

I’m sure you’ve noticed it too—the AI revolution is here, and if you’re not keeping pace, you’re probably falling behind. I recently had the chance to sit down with Carl Yeh to talk all things AI marketing, productivity, and custom GPTs. If you’re still skeptical about AI, wondering if it’s just hype, or feeling overwhelmed, buckle up—this one’s for you.

Why ChatGPT Plus is Worth Cutting Netflix For

Carl and I both agree: If you’re serious about using AI to ramp up productivity, you should seriously consider investing in ChatGPT Plus. Yeah, it’s so popular they’re actually pausing subscriptions (who ever heard of a business turning away money?), but that’s just proof of how transformative this tech is.

The Simple Way to Create an AI Copilot

If you’re new to using AI, starting with a \”copilot\” can be a game-changer. Think of it like having a world-class business mentor right at your side. All you need is to set context clearly:

• Specify the role: \”You are a world-class strategist specializing in X.\”
• Add context about your business and your goals.
• Provide clear examples of what you want it to do.

Suddenly, you’ve got strategic advice, creative brainstorming, and detailed analysis just a prompt away.

Does Calling Your Copilot \”World-Class\” Actually Matter?

Funny you should ask—I wondered the same thing. Turns out, according to Carl, it does. If you tell ChatGPT it’s a \”junior\” copywriter versus \”world-class,\” you’ll genuinely see the difference. It’s like asking for jiu-jitsu advice: sometimes black-belt advice is great, but if you’re a beginner, guidance from someone just a few steps ahead might actually be more practical.

Why Custom GPTs Are the Next Big Thing

Custom GPTs are blowing my mind lately. Imagine uploading your company’s policies, guidelines, or even your HOA bylaws (been there, done that). You can then ask super-specific questions, and GPT instantly gives you clear, precise answers—no legalese-decoding required.

Real-Life Use Case: Automating Customer Insights

Carl shared how he’s automated tedious tasks, like summarizing customer calls using tools like Respell and Zapier. Imagine:

• Dragging an audio call recording into a tool.
• AI instantly transcribes, summarizes, and even posts insights directly into Slack.
• No more hours wasted manually combing through data.

Automating workflows like these is exactly where AI shines.

What’s Coming Next in AI Marketing?

Looking ahead, AI agents are about to shift from merely performing tasks to accomplishing complete goals autonomously. This means less micromanaging and more strategic oversight. We’re talking about AI doing not just the grunt work but also the nuanced tasks—like crafting complex proposals or personalizing detailed strategies for account-based marketing (ABM).

Time to Get Practical

Bottom line? AI isn’t just theoretical hype anymore—it’s here, and it’s already transforming productivity in AI marketing. Whether you’re creating your first copilot, automating tedious tasks, or just trying to figure out how AI can save you from endless monthly reports, it’s time to dive in.

If you’re ready to actually implement AI strategies in your marketing workflows, Carl and his team at 0 to 60 AI are a great resource. Don’t try to do this alone—save yourself from hitting every roadblock along the way and get the insights that keep you ahead of the curve.

See you in the next one—hopefully, your bot won’t have to talk to my bot anytime soon.