Master the AI Fundamentals

A free AI marketing course on prompting, repeatable workflows, and custom GPTs.

Build a working foundation in AI concepts, prompting, and custom GPTs through five lessons. Practice with a marketing task you already understand so you can judge the result.

It is designed for people who have already experimented with tools like ChatGPT and are ready to understand what is happening beneath the surface.

How to get the most from this course: Start with a recurring task such as an email brief or content outline. Apply each lesson to that task, compare the output with your own quality standard, and improve the instructions before moving on. Interfaces may change; focus on the prompting and review methods.

What You’ll Learn

• Understand AI’s history, core concepts, and impact.
• Speak the language of models, machine learning, and neural networks.
• Write prompts that produce more useful, reliable work.
• Use the STEP method and chain prompting with intention.
• Build custom GPTs around your own needs.
• Navigate new AI tools without chasing every trend.

Course Content