Today I want to dive into a topic that every creator and audience builder can relate to: overcoming dry spells. As someone who has been on LinkedIn for three years, I’ve experienced both the highs and lows of trying to grow an audience organically. And while I recently hit a lull, I discovered some interesting insights that I want to share with you. So let’s get started on this journey of understanding the power of consistency and the value of curiosity.
Here are the top takeaways form the show:
Embrace Consistency Through the Low Points
One of the first things I always recommend to anyone starting to grow an organic audience is the importance of consistency, especially during the low points. It can be disheartening when your reach decreases or when your posts go unnoticed. However, it is during these times that the real growth happens. By persevering and continuing to show up with new content, fresh perspectives, and different approaches, you increase your chances of finding the insights and trends that others have yet to discover.
Show Results, Don’t Just Talk About Them
In a world saturated with advice and pontification, we yearn for something different. And that’s where showing results rather than just talking about them becomes vital. When you can provide evidence of your successes or showcase new twists that no one has seen before, you capture people’s attention. But what if you don’t have groundbreaking results to share? That leads us to the next takeaway.
Embrace Curiosity and Dive Deep
If you can’t rely solely on showing results, it’s time to put on your student hat and embrace curiosity. Pick a small, niche topic within your industry or content wheelhouse and explore it with renewed vigor. Be open about your quest for knowledge, seek advice, conduct interviews, and encourage others to share their insights. By engaging with your audience and inviting them to be a part of your journey, you create a sense of community and generate meaningful conversations that increase traction and deliver valuable learnings.
Don’t let dry spells discourage you. Instead, view them as opportunities for growth and discovery. Embrace consistency even when it feels challenging, and keep experimenting with new approaches. Show your audience tangible results, but also foster curiosity and dive deep into niche topics to engage and involve your community. Remember, the path to success is often paved with perseverance and a strong desire to learn and improve.