People like to use the word "strategic" to describe whatever they're doing. But what actually makes something strategic? And how does strategy inform marketing? powered by Sounder Mark...
I Help B2B Brands Grow an Audience
Discover what it takes to attract your first one thousand true fans.

Hi, 👋 I’m Dan Sanchez.
Friends call me Danchez. 😉
I'm the Director of Audience Growth at Sweet Fish, host of the Attention Podcast, author of I Want to Be a Marketer When I Grow Up, and overall media marketing fanatic.
I help B2B brands build audineces because, without one, you have to pay to rent one or beg somebody else to talk to theirs. If you want the leverage in your industry, you need to build your own to grow your reach, relevance, and revenue.
That's where I can help. Take a look below. 👀 👇
Recent Posts
006: How to Successfully Migrate Your Nonprofit CRM to Salesforce
Data leads to insight, and that insight leads to dollars. As a nonprofit organization, your data structure and products need to turn the information they hold into stories and those stories...
005: Expert Advice on Nonprofit Grant Writing For Long Term Growth
Dr. Randy Dirks has done a lot of grant writing for Bethany International. There may be no better person to explain what a grant is, when nonprofits should apply for them, and what major...
Successful campaigns to market your nonprofit will be measured by how much attention you bring to your message. An effective campaign will get people talking and get donations pouring in. Take note...
004: Nonprofit Branding: 2 Critical Elements Every Brand Needs
When nonprofits think of branding, they likely have logos, colors, and fonts in mind. But there’s more to branding than that. I recently interviewed Brandon Crist, Owner and CEO of Brand...
There’s almost nothing that can’t be accomplished digitally. Nonprofit leaders, especially, need to consider this. Why? Because “digital” is where anybody you will ever want to work...