Build affinity with your ideal buyers so that you become their favorite source of truth.
Friends call me Danchez. 😉
I help companies grow their audience by teaching them how at Audience Growth School or helping them directly through consulting services. I've even written two kids books on marketing and audience growth.
I have over a decade of experience in marketing, content creation, and growing audiences. In the past, I led Audience Growth for Sweet Fish and hosted the B2B Growth podcast.
Two Potent Alternatives To Thought Leadership To Supercharge Your Sales
Get this straight - you don't have to be a trailblazing innovator or thought leader to make waves in your industry. Here are two groundbreaking roles that, if played right, can be goldmines for...
One of my favorite sayings goes like this, "If you want to go fast, go alone. But if you want to go far, go together." It's an African proverb that has particularly been dominating my thoughts of...
I spoke on the Stacking Growth Podcast by Refine Labs about: The direction of my personal brand Why I changed jobs from Sweet Fish to Element451 The coming verticalization of SaaS The...
Growing an audience is a top priority for most companies, yet many of them continue to struggle with this endeavor. After consulting with dozens of businesses on audience growth, I've identified five...
How I Earned 2 Degrees in 14 Months Via Western Governors University (WGU)
I didn't need the degree. I was 30 years old with a family of four and I already worked my dream job as a marketing director for a private college without a single degree. I had written that idea...
Unleashing The Power Of Audience Growth: Stop Renting Attention – Own It!
When it comes to business growth, most companies aspire to expand their audience. It's often embedded in their marketing plans and stands as the underlying purpose for their content marketing...
