One of my goals this past year has been to learn everything I can about thought leadership. As I've implemented what I've learned, I found that lots of people are facing the same problem: Everyone...
I Teach B2B Brands How to Grow Their Audience
Overcome distraction and build an owned media audience that scales.

Hi, 👋 I’m Dan Sanchez.
Friends call me Danchez. 😉
I'm the Director of Inbound Marketing at Element451, host of the Attention Podcast, author of I Want to Be a Marketer When I Grow Up, and overall media marketing fanatic.
I help SaaS brands build audineces because, without one, you have to pay to rent one or beg somebody else to talk to theirs. If you want the leverage in your industry, you need to build your own to grow your reach, relevance, and revenue.
That's where I can help. Take a look below. 👀 👇
Recent Posts
I've always been a fan of LinkedIn but 16 months ago I was like most people on the platform with just over 500 connections, no posts, and only a trickle of engagement. After a few LinkedIn pros...
Somebody asked me in a DM on LinkedIn yesterday: "Do you have any tips for someone from a non-business/quantitative major trying to break into marketing?" This was my answer: Start a free...
Episode Transcript Welcome back. This is Dan Sanchez, and I am here again to tell you that I am pivoting the podcast man. It has gone through a couple of iterations now. It started as a non profit...
I had just started my new job at Sweet Fish who helps B2B brands launch and use podcasts to reach their ideal buyers when it became more and more apparent that I didn't know nearly as much about B2B...
Last spring, I read this shocking statement from the book Homo Deus: "In the past, censorship worked by blocking the flow of information. In the twenty-first century, censorship works by flooding...