Growth Squad: Build a LinkedIn Evangelist Team

“If you want to go fast, go alone. If you want to go far, go together” — African Proverb

This quote applies to the journey of growing an audience on LinkedIn as much as it does to any journey. In the Growth Squad course, I wanted to share what we did at Sweet Fish to get half our team active on LinkedIn to grow our revenue, our talent pipeline, and the personal careers of many in our evangelist group.

What You’ll Learn

  • How to build and administer a strong LinkedIn evangelist program
  • How to identify the best fits for the program
  • How to roll an evangelist program out at your company.
  • LinkedIn Growth training
  • How to onboard and offboard new evangelists
  • How to motivate evangelists to stay engaged

Course Content

  • Welcome
  • How This Course Is Organized
  • The ROI of an Evangelist Program
Phase 1 – Selecting The Core Team
  • Introduction
  • Selecting the Core Team
  • Systems to Set Up
  • Core Team Onboarding
  • Creating an External Engagement Group
  • Timeline & What to Expect
  • Transitioning to Phase 2
Phase 2 – Expanding The Team
  • Introduction
  • How to Expand the Team
  • Program Processes
  • New Evangelist Onboarding
  • Creating an Internal Engagement Group
  • Timeline & What to Expect
Phase 3 – Open Invitation Team
  • Introduction
  • Formalizing the Program
  • Process Templates
  • Rolling Out the Full Program
  • Onboarding
  • Off-boarding
  • Rewarding Success
Program Maintenance
  • Introduction
  • Processing the Good & Bad
  • Adapting the Process
  • Celebrating Wins
  • Ongoing Onboarding/Off-boarding
  • Dealing With Fatigue
Extra Goodness
  • Accelerating Growth With Influencers
  • Accelerating Growth With Paid Media

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Course Includes

  • 30 Videos
  • A Separate LinkedIn Growth Training Course for Evangelists
  • Boilerplate documentation to formalize the program at your company.


Dan Sanchez

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